Marketing Productivity Tourism 
Harvard Business
SEPTEMBER 17, 2018
That’s when consumers feel so invested in a product that it becomes an extension of themselves. Companies that encourage psychological ownership can entice customers to buy more products, at higher prices, and even to willingly promote those products among their friends. Or consider Great Britain’s tourism campaign.
Harvard Business
OCTOBER 25, 2017
In the beginning companies sold products. A focus on products means a focus on selling running shoes. Selling products limits the revenues you can make from clients: Unless you are innovating and continually updating your product offering, customer attrition tends to be high, and incentivizing repurchases can be hard.
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Harvard Business
OCTOBER 4, 2016
In a previous piece I discussed why some AR apps are destined to be forgotten as gimmicks, and what mistakes marketers should avoid when trying to deploy them. The application was one of the first marketing campaigns that allowed interaction with a digital model in real time. Phase 2: Trying on products at home.
Management Consulted
APRIL 2, 2017
However, due to its rich history in the region, the firm knows the market deeper, better, and has the best government and private sector relationships. Dubai is one of the firm’s newest offices, and for good reason – the city is a hot spot for tourism, real estate investment, trade, transportation, and financial services.
Tom Spencer
APRIL 1, 2022
Aerospace is one of the fastest growing markets. While both the size of the market and its growth rate are both large, so is its carbon footprint. The Aviation Market. Ever since the Wright Brother’s famous first flight in 1903, the aviation market has gone nowhere but up. per year over the same period.
Harvard Business
NOVEMBER 8, 2017
With expanding middle classes demanding more-comprehensive care, governments of these emerging markets are under pressure to invest as chronic disease rates — particularly those related to Western lifestyles — dramatically increase and the average age of their once-young populations begins to rise.
Harvard Business
MAY 31, 2018
Customers overwhelmingly prefer products tied to a social cause. Capital markets, as a whole, are also moving in this direction. In turn, this will foster better social outcomes and create new markets and consumer segments. This initiative will soon connect all 1.3
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