Harvard Business

NOVEMBER 15, 2017

Few industries are being disrupted as drastically as the retail industry. More retail purchases are moving online, and a growing number of manufacturers now sell to consumers directly, cutting out retailers entirely. It’s either adapt to the new environment or step aside and make room for a competitor who can.

Retail 127

Retail Operations Productivity Industry 127

Harvard Business

JUNE 7, 2024

Retailers might think that bigger discounts attract more customers. But new research suggests that’s not always true. Sometimes, a smaller discount that looks more precise — say 6.8% as compared to 7% — can make people think the deal won’t last long, and they’ll buy more.

Sales 234

Sales Research Retail Study 234

Harvard Business

MARCH 28, 2025

And how suppliers can maintain crucial relationships when pursuing new channels.

Retail 161

Retail Research Sales Marketing 161

Harvard Business

MARCH 21, 2018

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. Yet, according to recent consumer research from Kantar Retail, 71% of consumers now claim that loyalty incentive-programs don’t make them loyal at all. CVS Pharmacy, the retail pharmacy of CVS Health, offers another example.

Marketing 134

Marketing Apparel Retail Company 134

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134

Marketing Agile Fashion Sales 134

Harvard Business

JANUARY 20, 2021

What we can learn from Sephora’s Chief Marketing Officer about stereotypes and unconscious bias at work.

Marketing 91

Marketing Retail Sales 91

Harvard Business

FEBRUARY 26, 2025

What retail companies need to know about AI agent optimization.

Retail 207

Retail Company Sales Marketing 207

Consulting Success

JUNE 26, 2017

A small retail store tucked into the mountainside below a famous castle. Many years ago, Tropicana took orange juice to a new level with its branding, marketing message, and advertisements. If retailers all charged the same for their products, everyone would be driving a $10,000 car. Instantly Got My Attention. Raising the Bar.

Retail 268

Retail ROI Hotels Productivity 268

Harvard Business

SEPTEMBER 20, 2023

Are the big retail platforms ready for this new model? Managing the platform to generate sales, therefore, is about enabling the right content to reach the right viewers. Savvy content-based platforms are leveraging AI to this trend and carefully curate their influencer relationships.

Retail 242

Retail Trends Sales Productivity 242

Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 129

Marketing Advertising Media Video 129

Harvard Business

JUNE 2, 2021

Youngme, Mihir, and Felix share their shopping habits and the retail trends they’re keeping an eye on.

Retail 91

Retail Trends Sales Productivity 91

Harvard Business

APRIL 16, 2020

retail sales dropped a historic 8.7% in March 2020.

Retail 91

Retail Sales Marketing 91

Effective Managers

JUNE 24, 2024

Predictive analytics, a field within AI, can forecast market trends, consumer behavior, and potential risks, providing businesses with a proactive approach to decision-making. In marketing, AI-driven tools analyze consumer data to personalize marketing efforts, tailor promotions, and optimize pricing strategies.

Ethics 219

Ethics Efficiency Operations ROI 219

David A Fields

OCTOBER 16, 2014

The extraordinary, new product he adopted didn’t do much to hide his shiny pate, but it did invigorate sales at his retail store. Agreements Consultants Context Discussion Creating Value Fees Positioning Proposals Relationships adding value agreements Consultative selling Marketing positioning. What was this amazing new tool?

Retail 170

Retail Tools Sales Consulting 170

Harvard Business

OCTOBER 28, 2021

A study of 2 million transactions at one retailer shows how companies often chase the wrong customers.

Retail 172

Retail How To Study Company 172

Harvard Business

SEPTEMBER 6, 2022

Can Denver’s The Tattered Cover find a way to compete successfully with online and big box retailers?

Retail 172

Retail Marketing Strategy Strategy 172

Harvard Business

APRIL 18, 2019

It’s not for everyone.

Retail 131

Retail Sales Marketing 131

The Fearless Marketer

AUGUST 20, 2018

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”.

Marketing 110

Marketing Industry Strategy Strategy 110

Tom Spencer

AUGUST 22, 2020

What is essential for successful marketing mix modeling? Is the market for the product or service growing? Retail depletions: It’s essential to have a clean measure of sales to end-users, undistorted by fluctuations in inventories. Retail take-away (or retail depletions) in dollars and in units (ounces, pounds, cases, etc.)

Marketing 88

Marketing Advertising Retail Sales 88

Harvard Business

JANUARY 3, 2017

Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Improving perception.

Retail 132

Retail Survey Bain Comparison 132

Successful Independent Consulting

JULY 16, 2019

It’s hard to know if your expertise will be in demand, but like most solopreneur marketing, the more specific your niche, the better. Based on my research, I suggest you have at least 15 years’ experience. Which Council Members get the most work? How can I be successful as a GLG Council Member or online SME?

Talent 297

Talent Research Consulting Conference 297

Tom Spencer

AUGUST 29, 2020

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Consider Product ABC from a leading retailer. Reading Time: 4 minutes. Case Study.

Marketing 97

Marketing ROI Sales Advertising 97

Tom Spencer

AUGUST 29, 2020

Much less emphasis has been placed on developing tools suitable for emerging markets and the businesses in these economies. Obstacles in Emerging Markets. Emerging markets face a unique challenge when it comes to deploying technology to fight COVID-19 due to the large role that informal markets play in these economies.

Marketing 103

Marketing Boston Consulting Group Government Transportation 103

Harvard Business

JULY 11, 2017

EDENS, of which the latter is CEO, has led the revitalization of the 45-acre Union Market district in Northeast Washington, DC. The Union Market challenge. Located on the east side of the NoMa train tracks, Union Market began as a working food production and distribution center in the 1930s.

Development 169

Development Real Estate Retail Guidelines 169

Tom Spencer

MARCH 28, 2025

LLMs also enable hyper-personalization, whereby recommendations, marketing messages, and user interfaces can be tailored to the preferences of each individual user. According to BCG , retailers that use AI-driven personalization and dynamic pricing can increase gross profit by 5 – 10% while also sustainably increasing revenues.

Productivity 88

Productivity McKinsey Data Training 88

Consulting Success

FEBRUARY 26, 2018

Description: On this episode, I’m talking with Emma Sharley, an experienced and very successful brand and marketing consultant in Australia. She works with retail, technology, and lifestyle client companies on setting up market and brand strategies, brand positioning, transitioning markets, and marketing new products lines.

Retail 153

Retail Fashion Consulting Marketing 153

Harvard Business

DECEMBER 7, 2017

The holiday season, which is by far the most important time of year for retailers, highlights the increasingly intense battle between physical stores and online websites. Online retailers offer consumers time well saved. retail market at less than 10% as of the first quarter of 2017, online sales are growing at almost 10% per year.

Retail 132

Retail Sales Course Trends 132

Harvard Business

JUNE 6, 2018

Retail has been constantly reinventing itself, and participants race to keep up with what feels like a series of epic shifts in consumer preferences. Retailers and manufacturers are rushing out new products to keep pace with the leaders of fast fashion such as Zara, H&M, and Forever 21, which launch new fashions every week or so.

Apparel 130

Apparel Retail Fashion Sales 130

Harvard Business

APRIL 3, 2018

The paltry market for organic wine around the world belies the fact that over the past half century, countless organic winegrowers and vintners have dedicated great effort to creating a larger market for the category, without much success. ” Organic wine was not strongly embraced by distributors and retailers, either. .”

Chemicals 124

Chemicals Retail Case Interview Turnaround 124

Tom Spencer

MAY 18, 2019

These asset classes can include public equities/stocks, fixed income/bonds, money markets, commodities, infrastructure, real estate and alternative strategies – including hedge funds, private equity and venture capital. Asset management can be broadly divided into retail and institutional asset managers depending on whose money they handle.

Industry 113

Industry Real Estate Management Retail 113

Harvard Business

OCTOBER 29, 2018

Facing a tight labor market as the holiday shopping season approaches, many retail companies will undoubtedly consider following the lead of Amazon, which recently announced that it is raising its minimum hourly wage for all of its U.S. Higher wages are good for retail and other low-wage service workers. Career paths.

Retail 121

Retail Operations System Transportation 121

Harvard Business

MAY 22, 2017

Jobs in retail, transportation, manufacturing, and agriculture are highly vulnerable to technological change. First, companies, especially those with big brick-and-mortar stores that are being pinched by online retail, can turn their strategically located buildings into stores that benefit communities.

Company 128

Company Retail Transportation Film 128

Harvard Business

JUNE 5, 2018

For instance, Target has run marketing campaigns that glorify do-it-yourself alternatives, while IKEA has become synonymous with enabling consumers to do the work themselves. An example of competition for preference is the retail industry, which has long been a battleground for customer preferences. Competition for preference.

Retail 126

Retail Examples Accenture Productivity 126

Effective Managers

JUNE 24, 2024

Predictive analytics, a field within AI, can forecast market trends, consumer behavior, and potential risks, providing businesses with a proactive approach to decision-making. In marketing, AI-driven tools analyze consumer data to personalize marketing efforts, tailor promotions, and optimize pricing strategies.

Ethics 130

Ethics Efficiency Operations ROI 130

Harvard Business

APRIL 26, 2017

It’s been more than 25 years since Bill Gates dismissed retail banks as “dinosaurs,” but the statement may be as true today as it was then. The marketing, underwriting, and servicing of SME loans have largely taken a backseat. Other sectors of retail lending have not fared much better.

Banking 132

Banking Small Business Oliver Wyman Retail 132

Harvard Business

JUNE 22, 2020

How do you stay relevant to consumers when you don’t know what they want?

Retail 91

Retail Data Marketing 91

Harvard Business

FEBRUARY 6, 2018

Consider its decision to pursue the market for pharmaceutical distribution, or the recent announcement that it will be teaming up with Berkshire Hathaway and JP Morgan Chase to create joint solutions for reducing the health care spending of more than 1 million employees and their families. .”

Retail 127

Retail Operations Data Insurance 127