Harvard Business

MAY 30, 2017

After discussing Jacobi’s sales woes, Shani, suggested he try out Albert, Adgorithm’s AI-driven marketing platform. It works across digital channels, like Facebook and Google, to measure, and then autonomously optimize, the outcomes of marketing campaigns. Jacobi decided he’d give Albert a one-weekend audition.

Sales 134

Sales Tools ROI Advertising 134

Harvard Business

AUGUST 29, 2016

Measuring Marketing Insights. However, our research shows that it’s much more valuable to align customer experience investments to those elements shown to drive emotional connection, thus maximizing ROI while minimizing risk. Insight Center. Sponsored by Google Analytics 360 Suite. Turning data into action.

Retail 132

Retail Apparel Financial ROI 132

Harvard Business

JUNE 8, 2018

That “little” privately-held business has grown tremendously since its launch and currently has more than 90 physical retail locations and a highly successful eCommerce business. ” Of course, this type of real-time, one-to-one marketing is easier said than done. .” Data-Driven Marketing. Insight Center.

Retail 77

Retail Engineering Apparel Data 77

Harvard Business

MAY 7, 2018

Time is running out on personalized marketing as a means of continually raising the return on investment of campaigns. And the technology now exists for marketers to test with high confidence when to communicate and in what order — and to do so in near real time. How Leading Marketers Get Time on Their Side.

Marketing 71

Marketing Bain Advertising Data 71

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 122

B2B Education Media B2C 122

1 to 1

JUNE 13, 2024

When all the Venns, funnels, PowerPoints, histograms, flowcharts, and scatter plots are set aside, however, something remarkable becomes evident: While there are two dozen CX ROI metrics to track, companies need only focus on four. The “Four Gold CX ROI Metrics” webinar was the final episode in the three-part series hosted by ECXO.

ROI 32

ROI Metrics Sales Benchmarking 32

Harvard Business

NOVEMBER 7, 2017

The lack of narrative is particularly a problem in the relationship between sales and marketing. This behavior is a result of the underlying mental models of sales and marketing. Marketers see the world as campaigns, messages, channels, and audiences. To a marketer, sales is a channel for reaching their audience.

Strategy 134

Strategy Strategy Strategy& Metrics 134

Harvard Business

SEPTEMBER 24, 2018

In Grand Rapids, Michigan, for instance, Grid70 houses design, business innovation, and product development teams from a grocery chain, shoe retailer, and consumer goods manufacturer — no coding required. As one might imagine, demonstrating the ROI of this is difficult — most don’t even try.

Company 127

Company Case Interview Engineering ROI 127

Harvard Business

DECEMBER 4, 2017

And that’s not just social media accounts; it’s bank accounts, retailer gift card accounts with cash and credit cards attached, airline loyalty accounts with years of accumulated frequent flyer points, and other accounts with real value. Instead, practical security is about tradeoffs and ROI. Certainly not.

Data 108

Data ROI System Education 108

Harvard Business

MAY 25, 2016

However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Using a single price is economically inefficient because part of the demand curve that could be profitably served is priced out of the market. Improved pricing. Predictive maintenance.

Data 132

Data Advertising Operations Case Study 132

Harvard Business

JULY 31, 2017

Digital technology has been roiling markets and disrupting companies for more than two decades, but despite that lengthy history, incumbents are still struggling to enact and deliver on digital transformations. Insight Center. Crossing the Digital Divide. Sponsored by DXC Technology. How the best companies get up to speed.

Strategy 71

Strategy Strategy Strategy& ROI 71

Harvard Business

OCTOBER 3, 2018

About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” Finally, the CMO began insisting that marketing deliver greater financial accountability.

Agile 70

Agile Advertising Marketing Meeting 70

Harvard Business

APRIL 19, 2016

manufacturers, wholesalers, and retailers, according to a leading technology industry analyst. How could ROI be undermined by unanticipated value-added taxes or goods and services taxes (VAT/GST) — among the many different direct and indirect taxes that will come into play — with rates in Europe ranging from 3% to 27%?

Intellectual Property 70

Intellectual Property Automotive Analysis Pharmaceuticals 70

Harvard Business

AUGUST 22, 2016

In one, a star researcher said that he was leaving as there was no space for creativity anymore, as the company squeezed budgets and eliminated roles without a clear ROI. And this despite having working prototypes of devices that could have come to market as the iPhone or iPad – years before Apple invented them.

Company 70

Company Sales Retail Engineering 70

1 to 1

NOVEMBER 22, 2023

CX leaders are grappling with the rapid rise of AI tools, the need to embrace digital while maintaining a human touch, growing associate burnout, and continual pressure to cut costs and demonstrate ROI wherever they can. But it makes sense for brands to prioritize ROI over KPIs, said Denby, speaking as part of a panel.

ROI 26

ROI Automotive Fashion Efficiency 26