Marketing Retail Strategy Development 
Harvard Business
MAY 31, 2024
Entering a foreign market comes with inherent challenges. Whether capitalizing on outsider status to tap into local labor markets, establishing potent associations to build credibility, or forging strategic partnerships to foster mutual international growth, your foreignness can indeed become your competitive edge.
The Fearless Marketer
AUGUST 20, 2018
Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”.
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Harvard Business
APRIL 3, 2017
The CEO of a large Australian company called me to relay a particular strategy development problem his firm was facing, and ask for my advice. Therefore, making lists of Where to Play choices before considering How to Win choices has zero value in strategy. But it didn’t work in the Where to Play of China.
Consulting Success
FEBRUARY 26, 2018
On this episode, I’m talking with Emma Sharley, an experienced and very successful brand and marketing consultant in Australia. She works with retail, technology, and lifestyle client companies on setting up market and brand strategies, brand positioning, transitioning markets, and marketing new products lines.
Harvard Business
NOVEMBER 7, 2017
The lack of narrative is particularly a problem in the relationship between sales and marketing. This behavior is a result of the underlying mental models of sales and marketing. Marketers see the world as campaigns, messages, channels, and audiences. To a marketer, sales is a channel for reaching their audience.
Tom Spencer
JUNE 2, 2018
Silver Bullet #1: Marketing Tool: Segmenting – Targeting – Positioning. STP is a powerful structure to construct insightful marketing strategies. Define the total market. Segment the market. Kogan.com is playing for the retail market in Australia (step 1). In short, this tool is call STP.
Harvard Business
SEPTEMBER 23, 2016
For example, same-store sales or sales per square foot measure success in the retail industry, and various volume measures do it in commodity industries. “In-store experience” has long been a core metric for retailers, and for good reason. It’s a good idea to pay attention.
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