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Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Never neglect your network!

Marketing 202
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To Increase Sales, Get Customers to Commit a Little at a Time

Harvard Business

Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. ” This perspective is promoted in books and seminars, but research indicates it is not how people buy. An incremental approach to sales has many benefits.

Sales 70
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Make Data a Cornerstone of Your Team

Harvard Business

If you were entering the job market in the early 90s, most job descriptions included “Macintosh experience” or “excellent PC skills” in their preferred qualifications. Has the company decided to pursue a new business vertical based on data collected by the sales team in the field?

Data 127
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ZS Associates Firm Profile

Management Consulted

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. sales force teams. Where did ZS Associates begin, and what are they known for?

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Reading at work

Seth Godin Blog

But I'm fine if you read any of 100 or 1,000 other books about work, the market, contributions, marketing or anything else that will help you leap. Secrets of Closing the Sale. The Tom Peters Seminar. Here are more than twenty books you might want to read at work today. You and ten co-workers reading together.

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Podcasts, international covers and more

Seth Godin Blog

Also, the Italian version of This is Marketing just went back for its 14th printing. The Marketing Seminar is on sale for 30% off today. The Marketing Seminar is on sale for 30% off today. You can find all of my books here , and the most recent one is here.

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7 Factors of Great Office Design

Harvard Business

It’s one thing to note a person working solo in an otherwise empty seminar room, or a group of people huddling around someone’s desk because a conference room wasn’t available. Since its 2005 founding, the marketing company had grown to over 1,100 employees. This is easier said than done, however.

Exercises 129