Wakeman Consulting Group: Dave's Blog

DECEMBER 1, 2022

In the last 18 months working with some of the world’s biggest sports brands, I’ve done research that has taught me the importance of market research to build strong brands and grow sales. Research is one of the biggest challenges marketers face. Wide means talking to as many different people in the market as possible.

Sports 52

Sports Research Data Marketing 52

Consulting Matters

AUGUST 4, 2022

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. If so, check out my services: [link]. Connect on LinkedIn: Betsy Jordyn [link].

Operations 156

Operations Leadership Hotels Sports 156

Tom Spencer

SEPTEMBER 26, 2011

Successful businesses use the Rule of Three to help them drive sales or raise awareness . Please find below examples of the Rule of Three used in marketing, politics, religion, science and sports. Successful businesses use this innate human preference to help them drive sales or raise awareness. in Management Consulting.

Sports 83

Sports Consulting Case Interview Sales 83

Wakeman Consulting Group: Dave's Blog

JUNE 2, 2023

The Big Idea: It isn’t illegal to be a monopoly in the States, but using your market power to harm the market is… This visual representation of what is going on with Ticketmaster and the way a customer experiences the service is pretty eye-opening. You have to start with the broader market. How are we showing up in the market?

Sports 52

Sports Marketing Journal Groups 52

Markovitz Consulting

AUGUST 19, 2020

Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. In fact, the greatest long-term success belongs to companies that enter a market and become leaders about 13 years after these first movers. MITS introduced the first personal computer in 1975.

Operations 140

Operations Guidelines Talent Sports 140

Martinka Consulting

MARCH 27, 2015

In the NFL, and other pro sports, the league has a salary cap that teams must adhere to. If we ignore sales and marketing strategies business will eventually disappear. Good restaurateurs know exactly what percentage of sales food costs, labor costs, rent and other key expenses must come in at to make it a profitable venture.

Sports 40

Sports Metrics Banking Small Business 40

Consulting Matters

APRIL 9, 2019

Betsy Jordyn: So what's so interesting as you describe this is that there were things that you were paid for and then there were all these other skills that you were identifying that you weren't officially paid for but you wanted to say like you know what; I wonder if these other things that I do that there's a market for that.

Interviews 208

Interviews How To Engineering Productivity 208

Business Consulting Agency

NOVEMBER 21, 2024

The United States is a vast and diverse market, offering immense opportunities for businesses to grow and thrive. Localized market management enables businesses to tailor their strategies to specific regions, creating stronger connections with customers and improving results.

Marketing 52

Marketing Management Advertising Apparel 52

Wakeman Consulting Group: Dave's Blog

MARCH 22, 2023

A few of the things that stuck with me as I went back through the recording and my notes: The correct question right now is about “relevance” : It isn’t whether or not arts/culture/entertainment/sports is dying, but it is about relevance. Why do I obsess over market research? People’s lives have changed.

Sports 45

Sports Research Culture Data 45

Consulting Matters

APRIL 9, 2019

Betsy Jordyn: So what's so interesting as you describe this is that there were things that you were paid for and then there were all these other skills that you were identifying that you weren't officially paid for but you wanted to say like you know what; I wonder if these other things that I do that there's a market for that.

Interviews 189

Interviews How To Engineering Productivity 189

Tom Spencer

JANUARY 27, 2023

The company has consistently pushed the boundaries of what is possible with EVs, starting with the Tesla Roadster in 2008, the first long-range electric sports car. This was followed by the Model X, a sport utility vehicle with falcon-wing doors, and the Model 3, a more affordable option for mass market appeal.

Energy 88

Energy Sports Industry Media 88

Consulting Matters

AUGUST 15, 2019

So, I’ve worked in sports my entire career. Betsy Jordyn : So, you keep talking about sports. So, I would make the assumption if I was listening in that you’re a consultant to sports related organizations. So, this can be sports, hospitals, you know, it can be any different industry. Jahaan Blake : Sure.

Interviews 159

Interviews Sports Training Training 159

Management Consulted

APRIL 2, 2017

However, due to its rich history in the region, the firm knows the market deeper, better, and has the best government and private sector relationships. Some recent projects include issues such as global energy solutions and large international sporting events. Aon entered the Middle East market in 1985. in revenue (wow!).

Oliver Wyman 160

Oliver Wyman Consulting Deloitte Real Estate 160

Brimstone Consulting

JANUARY 13, 2023

Your strategy needs to consider current and future sustainability and ESG rules and regulations and market realities. PFAS are used in hundreds of thousands of products, from nonstick pans to water-repellent sports gear, to stain-resistant rugs. 2023 is the year when multiple sustainability-related regulations will come fully online.

Apparel 73

Apparel Chemicals Automotive Sports 73

Business Consulting Agency

OCTOBER 22, 2024

Entering the US market presents vast opportunities for foreign companies. Localization goes beyond translation; it means adapting products, branding, and marketing strategies to align with the unique preferences, cultural norms, and legal requirements of American consumers. From industry leading experts get best practices.

Marketing 52

Marketing Company Guidelines Productivity 52

Consulting Matters

OCTOBER 10, 2024

Today, they’re 21 and 23, and I can proudly say I didn’t miss a single school play, sports event, or bedtime story. Set Up Marketing, Sales, and Client Delivery for Efficiency Time is your most valuable asset, especially when you’re a parent. Efficiency is the name of the game here.

Consulting 156

Consulting How To System Efficiency 156

Wakeman Consulting Group: Dave's Blog

MAY 19, 2023

Sales can take place long before the actual sale happens : You can also lose a renewal or a sale before you even realize it. This is important: Sports teams have lived on long-term premium contracts for a long time. You achieve this with: Brand building Showing the impact on sales/relationships from having tickets.

Sports 52

Sports Sales Marketing Metrics 52

The Fearless Marketer

JANUARY 11, 2021

A famous sports quote is “Winning isn’t everything. For 35 years I’ve been in an interesting business – Marketing. And the truth is, marketing has a bad name. You don’t usually see marketing and integrity in the same sentence! We tend not to trust marketing because it tends to distort the truth. Cheers, Robert.

Guidelines 71

Guidelines Sports Course Marketing 71

MishTalk

JULY 15, 2013

Minyanville Business and Market News. China Financial Markets. Market Oracle. Market Ticker. Real Clear Markets. Big Miss in Retail Sales vs. Expectations; Trend Change or Another "Soft Patch"? Retail sales were up 0.4% May retail sales were revised lower, to +0.5% Sales dropped 2.2

Retail 47

Retail Trends Sales Real Estate 47

Chad Barr

AUGUST 28, 2024

It highlighted how sport climbing athletes are using motion-sensor suits to gather crucial data, allowing them to tailor their training with precision. By tracking sales trends, customer behaviors, and employee productivity, companies can pinpoint areas for improvement. ” This applies to business as much as it does to sports.

Sports 52

Sports Training Training Data 52

Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

Next week, we look at the numbers that can help you create more sales opportunities in 2023. Market Research Creates Opportunities to Sell More Tickets: Organizations are in danger if they only look at data and don’t do research. Teaches us about picking an enemy in our marketing: Picking an enemy is one of marketing’s greatest gifts.

Sports 64

Sports B2C Research Marketing 64

Wakeman Consulting Group: Dave's Blog

MAY 26, 2023

From my POV: I look at the type of business model and change to the sales cycle that is necessary to actually fulfill the promise of selling out an entire season. Updated sales efforts that include better practices on opportunity creation, customer management, and selling based on value. They see an opportunity and they act.

Sports 52

Sports Retail Film Industry 52

Harvard Business

MARCH 21, 2018

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.

Marketing 51

Marketing Apparel Retail Company 51

MishTalk

JUNE 27, 2014

disclosed three new recalls on Friday covering more than 473,600 vehicles, including some of its latest Corvette sports cars, amid stepped up safety reviews. Auto sales bounced back after a decline in April. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction.

Sports 52

Sports Journal Software Sales 52

Tom Spencer

JANUARY 13, 2021

Is the problem at hand a market-wide problem? The information about whether our competitors are experiencing the same problem has implications for whether it is an internal problem, or perhaps the entire market is shrinking. In his free time, Till enjoys sports and going out into nature. Image: Pixabay.

Case Interview 88

Case Interview Interviews Analysis Sports 88

Wakeman Consulting Group: Dave's Blog

MAY 12, 2023

Are You Targeting the Right Part of the Market? You can segment your market generically or specifically. Upper Left: Your segment is general, but your value is specific is “Mass Market”. Everyone uses detergent, toilet paper, or could be in the market for diapers at some point. Share Talking Tickets! What does it mean?

Sales 52

Sales Sports Marketing Guidelines 52

Tom Spencer

JULY 22, 2015

He says being in business is not like playing a sport or being in warfare. And what is marketing, if not the pure and free exchange of information. Phil Libin, CEO of Evernote , doesn’t like the word “cannibalisation” because it’s zero sum. It implies that you’re the guy doing the eating or being eaten. It’s not a zero sum game.

Transportation 60

Transportation Industry Sports Construction 60

Prudent Pedal

JANUARY 21, 2020

Well, we’ve reached the point where Marketing has ruined a good thing once again. We did it to social media, buyer personas, podcasting, marketing automation, Christmas, Easter, and Memorial Day. Today, marketing professional services is much like marketing a SaaS company and demands an effective understanding of how clients buy.

B2B 52

B2B Sales Sports Marketing 52

LSA Global

OCTOBER 11, 2019

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy.

Sales 28

Sales How To Tools Sports 28

Wakeman Consulting Group: Dave's Blog

FEBRUARY 5, 2023

I was putting together a lecture for Ken Troupe’s Sports Revenue Class and as part of the lecture, I jotted down a few pricing strategies. You aren’t paying attention to what the market might be willing to pay, meaning you likely leave money on the table. You start high and as the market evolves and changes the price drops.

Strategy 60

Strategy Strategy& Strategy Case Studies 60

1 to 1

MAY 5, 2013

Marketing Research Articles. Sales Effectiveness. Mobile Marketing. Sales Effectiveness. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. In the Big Data world in which we live, business intelligence has become a big market. Back towww.1to1media.com. PGreenblog.

Analysis 42

Analysis Data Sports Media 42

Kates Kesler

JUNE 11, 2014

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. Country and Market Units (P&L, and some infrastructure).

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Wakeman Consulting Group: Dave's Blog

MAY 8, 2023

Cormac Wakeman : MY G came on the podcast to talk about sports business and sports marketing. He talks about his love of the AFL and the Melbourne Demons and provides a different take on tickets, marketing, and games. Zoe Scaman : How great was it talking to Zoe? These are just 7 to get you started.

Sports 40

Sports Sales Culture Marketing 40

Seth Godin Blog

DECEMBER 10, 2023

Perhaps 40 went to a famous college, maybe 10 played competitive sports. They were older and younger than the average ‘target market’ for most products. Most wouldn’t be cast in a commercial. All of them were kinder and wiser than the typical TV character, and cared very much about something important.

Resumes 48

Resumes Sports Media Sales 48

Martinka Consulting

JANUARY 15, 2014

Sports and business have a lot of similarities with great analogies and stories (that make a point). Last week I was discussing the recent football playoffs with my marketing person Lori. The same holds true in sports. The same holds true in sports. Lori and I discussed what happened in the 49ers-Packers game.

Strategy& 40

Strategy& Strategy Strategy Sports 40

Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

Last week, I discussed lessons I learned dealing with some of the largest sports’ brands in the world. Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer. Understand what the market really thinks of you.

Sports 59

Sports Marketing Research Strategy 59

Wakeman Consulting Group: Dave's Blog

JUNE 9, 2023

This is for more mass-market offerings like Hulu, Disney+, or Netflix. Sports are likely to be even more expensive. Enhanced marketing and sales: I don’t find most of the marketing that goes on effective and most of the sales processes are outdated. Ticket sales are off about 50%. Prices are up 7%.

Survey 52

Survey Industry Sales Marketing 52