Successful Independent Consulting

FEBRUARY 11, 2017

First, consultants are good at helping clients solve problems but usually aren’t trained in sales or marketing. Second, when knee-deep in projects and facing deadlines, consultants are hard-pressed to find time to publish thought-leadership articles or create, launch, and manage marketing campaigns.

Development 199

Development Consulting Real Estate Sports 199

Wakeman Consulting Group: Dave's Blog

JUNE 6, 2023

Is it possible for the Padres and MLB to maintain the same business model and revenue now that Diamond Sports Group has walked away from its media rights deal? One, customer acquistion cost of streaming is high, estimated at about $200 by Marketing Brew. In too many cases, sports teams think they are top of mind, but they aren’t.

Sports 52

Sports Comparison Retail Marketing 52

Harvard Business

JULY 4, 2017

With that in mind, I can see three potential scenarios for how Apple might play in the autonomous car market. Some of them may never enter the car market, or may at least significantly delay a move toward ownership. Apple has a great intuitive feel for how consumers see a market, versus how manufacturers see it. Or a kitchen?

Sports 121

Sports Transportation Pharmaceuticals Sales 121

Consulting Matters

OCTOBER 6, 2022

About the guest: Vern Schellenger is a master networker, career coach, sports junkie, and music lover. Links: Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: [link]. The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson. Vern Schellenger [link].

How To 156

How To Sports Training Training 156

Wakeman Consulting Group: Dave's Blog

DECEMBER 1, 2022

In the last 18 months working with some of the world’s biggest sports brands, I’ve done research that has taught me the importance of market research to build strong brands and grow sales. Research is one of the biggest challenges marketers face. Wide means talking to as many different people in the market as possible.

Sports 52

Sports Research Data Marketing 52

Consulting Matters

AUGUST 4, 2022

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. If so, check out my services: [link]. Connect on LinkedIn: Betsy Jordyn [link].

Operations 156

Operations Leadership Hotels Sports 156

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 122

B2B Education Media B2C 122

Tom Spencer

SEPTEMBER 26, 2011

Successful businesses use the Rule of Three to help them drive sales or raise awareness . Please find below examples of the Rule of Three used in marketing, politics, religion, science and sports. Successful businesses use this innate human preference to help them drive sales or raise awareness. in Management Consulting.

Consulting 83

Consulting Sports Case Interview Sales 83

Wakeman Consulting Group: Dave's Blog

JUNE 2, 2023

The Big Idea: It isn’t illegal to be a monopoly in the States, but using your market power to harm the market is… This visual representation of what is going on with Ticketmaster and the way a customer experiences the service is pretty eye-opening. You have to start with the broader market. How are we showing up in the market?

Sports 52

Sports Marketing Journal Groups 52

Harvard Business

MAY 7, 2018

Time is running out on personalized marketing as a means of continually raising the return on investment of campaigns. And the technology now exists for marketers to test with high confidence when to communicate and in what order — and to do so in near real time. How Leading Marketers Get Time on Their Side.

Marketing 71

Marketing Bain Advertising Data 71

Markovitz Consulting

AUGUST 19, 2020

Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. In fact, the greatest long-term success belongs to companies that enter a market and become leaders about 13 years after these first movers. MITS introduced the first personal computer in 1975.

Guidelines 140

Guidelines Operations Talent Sports 140

Martinka Consulting

MARCH 27, 2015

In the NFL, and other pro sports, the league has a salary cap that teams must adhere to. If we ignore sales and marketing strategies business will eventually disappear. Good restaurateurs know exactly what percentage of sales food costs, labor costs, rent and other key expenses must come in at to make it a profitable venture.

Sports 40

Sports Metrics Banking Small Business 40

Consulting Matters

APRIL 9, 2019

Betsy Jordyn: So what's so interesting as you describe this is that there were things that you were paid for and then there were all these other skills that you were identifying that you weren't officially paid for but you wanted to say like you know what; I wonder if these other things that I do that there's a market for that.

Interviews 208

Interviews How To Engineering Productivity 208

MishTalk

JULY 15, 2013

Minyanville Business and Market News. China Financial Markets. Market Oracle. Market Ticker. Real Clear Markets. Big Miss in Retail Sales vs. Expectations; Trend Change or Another "Soft Patch"? Retail sales were up 0.4% May retail sales were revised lower, to +0.5% Sales dropped 2.2

Retail 61

Retail Trends Sales Real Estate 61

Harvard Business

OCTOBER 18, 2018

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. But one person had given him the lowest ratings possible, and from the written remarks, Lance could tell that it was Ahmed Lund, Barker’s head of sales. “You’re surprised?”

Case Study 132

Case Study Case Studies Study Sales 132

Harvard Business

MARCH 12, 2018

” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. He’s the CEO and self-titled “Head Coach ” of Björn Borg, the Swedish sports fashion company named after the tennis star.

Company 71

Company Sports Exercises Fashion 71

Wakeman Consulting Group: Dave's Blog

MARCH 22, 2023

A few of the things that stuck with me as I went back through the recording and my notes: The correct question right now is about “relevance” : It isn’t whether or not arts/culture/entertainment/sports is dying, but it is about relevance. Why do I obsess over market research? People’s lives have changed.

Sports 45

Sports Research Culture Data 45

Consulting Matters

APRIL 9, 2019

Betsy Jordyn: So what's so interesting as you describe this is that there were things that you were paid for and then there were all these other skills that you were identifying that you weren't officially paid for but you wanted to say like you know what; I wonder if these other things that I do that there's a market for that.

Interviews 189

Interviews How To Engineering Productivity 189

Tom Spencer

JANUARY 27, 2023

The company has consistently pushed the boundaries of what is possible with EVs, starting with the Tesla Roadster in 2008, the first long-range electric sports car. This was followed by the Model X, a sport utility vehicle with falcon-wing doors, and the Model 3, a more affordable option for mass market appeal.

Energy 88

Energy Sports Industry Media 88

Harvard Business

JUNE 24, 2016

Jeffrey Seller, the lead producer of Hamilton , unabashedly explained that he has a fiduciary responsibility to investors to boost prices since the market has demonstrated that tickets were underpriced. Advertising like “we’ve dropped our previously bloated fixed prices” to boost sales can taint Hamilton ’s brand.

Airlines 115

Airlines Hotels Sports Advertising 115

Consulting Matters

AUGUST 15, 2019

So, I’ve worked in sports my entire career. Betsy Jordyn : So, you keep talking about sports. So, I would make the assumption if I was listening in that you’re a consultant to sports related organizations. So, this can be sports, hospitals, you know, it can be any different industry. Jahaan Blake : Sure.

Interviews 159

Interviews Sports Training Training 159

Management Consulted

APRIL 2, 2017

However, due to its rich history in the region, the firm knows the market deeper, better, and has the best government and private sector relationships. Some recent projects include issues such as global energy solutions and large international sporting events. Aon entered the Middle East market in 1985. in revenue (wow!).

Oliver Wyman 160

Oliver Wyman Consulting Deloitte Real Estate 160

Brimstone Consulting

JANUARY 13, 2023

Your strategy needs to consider current and future sustainability and ESG rules and regulations and market realities. PFAS are used in hundreds of thousands of products, from nonstick pans to water-repellent sports gear, to stain-resistant rugs. 2023 is the year when multiple sustainability-related regulations will come fully online.

Apparel 73

Apparel Chemicals Automotive Sports 73

Harvard Business

MARCH 21, 2017

Amazon will likely continue adding Prime benefits to the mix, potentially including the holy grail of entertainment: live sports. With approximately 160 million items for sale, Amazon has become the go-to outlet for anything. ” Walmart can’t compete with this value proposition, at least not yet. .”

Strategy 131

Strategy Strategy Strategy& Retail 131

Harvard Business

APRIL 5, 2016

” According to HBS professor Anita Elberse, who has studied this issue in depth, marketers’ decision making is pretty straightforward. When marketers get this balance right — choosing the right people at the right moment — Elberse’s research shows that it works. Do celebrity endorsements work?

Advertising 70

Advertising Case Interview Sales Case Study 70

Harvard Business

MAY 9, 2017

In one PayScale survey of 71,000 people, for example, 64% of those paid the average market rate thought they were paid less than average. At the same time, 35% who were paid above market rates also thought they were paid less than average. Evidence suggests you probably aren’t very accurate.

Data 107

Data Sports Metrics Case Interview 107

Harvard Business

OCTOBER 10, 2017

Our prior research had found that increasing employees’ sense of play, purpose, and work potential can increase their adaptive performance, improving sales, customer experience, creativity, ethical behavior, and grit. Previously, working in the call center was a solo sport. Imagine you’re leading a sales team.

Metrics 134

Metrics Engineering Operations Sales 134

MishTalk

JUNE 27, 2014

disclosed three new recalls on Friday covering more than 473,600 vehicles, including some of its latest Corvette sports cars, amid stepped up safety reviews. Auto sales bounced back after a decline in April. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction.

Sports 65

Sports Journal Software Sales 65

Harvard Business

JUNE 22, 2016

Linens ‘n Things went bankrupt, as did Circuit City, Sports Authority, and Borders. Barnes & Noble has struggled to stabilize, and former darlings of their categories including Kohl’s and Old Navy are posting negative comparable store sales. Customers no longer want anything that is mass-marketed.

Retail 112

Retail Trends Sports Productivity 112

Harvard Business

AUGUST 17, 2017

The idea of creating a fresh new product, the prospect of increasing market share with brand new offerings, or the vision of disrupting some slow-moving incumbent with a radical new technology – these have an inherently strong appeal for companies keen for growth. billion in sales in 2015, and owned 78% of the US market.

Productivity 71

Productivity Sports Sales Energy 71

Wakeman Consulting Group: Dave's Blog

MAY 19, 2023

Sales can take place long before the actual sale happens : You can also lose a renewal or a sale before you even realize it. This is important: Sports teams have lived on long-term premium contracts for a long time. You achieve this with: Brand building Showing the impact on sales/relationships from having tickets.

Sports 52

Sports Sales Marketing Metrics 52

The Fearless Marketer

JANUARY 11, 2021

A famous sports quote is “Winning isn’t everything. For 35 years I’ve been in an interesting business – Marketing. And the truth is, marketing has a bad name. You don’t usually see marketing and integrity in the same sentence! We tend not to trust marketing because it tends to distort the truth. Cheers, Robert.

Guidelines 71

Guidelines Sports Course Marketing 71

Harvard Business

MAY 9, 2016

The first company is Porsche, which in the early 2000s launched the Cayenne sports utility vehicle — a vehicle very different from the high-performance sports cars for which it was famous. In the late 1990s, Porsche avoided bankruptcy by making its manufacturing more efficient and its sports cars more reliable.

Productivity 70

Productivity Development Sports Engineering 70

Chad Barr

AUGUST 28, 2024

It highlighted how sport climbing athletes are using motion-sensor suits to gather crucial data, allowing them to tailor their training with precision. By tracking sales trends, customer behaviors, and employee productivity, companies can pinpoint areas for improvement. ” This applies to business as much as it does to sports.

Sports 52

Sports Training Training Data 52

Harvard Business

SEPTEMBER 8, 2017

These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Marketing faces a particular challenge since customer engagement has traditionally been considered its domain.

Enterprise 71

Enterprise Sports Marketing Software 71

Harvard Business

SEPTEMBER 9, 2016

And neither of you is anywhere near a sporting goods store. In-store applications would involve a consumer interacting with AR or VR either within the actual walls of a traditional shopping environment (on the sales floor or in the dressing room, say) or right next to it (through the store windows). Your buddy is in Houston.

Retail 70

Retail Sports Comparison Travel 70

Harvard Business

AUGUST 8, 2017

He wanted to build a sports car, then build a more affordable car with zero emissions. Classic metrics like market penetration and market share, which many leaders are measured on, are the very things causing us to miss market opportunities and threats. The biggest problem is the very definition of “market.”

Metrics 71

Metrics Sports Data Marketing 71