Successful Independent Consulting

SEPTEMBER 14, 2022

First, solopreneurs are experts who are good at helping clients solve problems or achieve certain goals, but they are not usually trained in sales or marketing. If you look up any definition of the term business development , you won't find the word "sales" because there's no selling involved.

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Development Real Estate Sales Sports 195

Consulting Success

DECEMBER 18, 2017

Transform your failures into success in no time by implementing sales systems that will work for you. Description: Bob Burg is a sought-after speaker at company leadership and sales conferences around the world. He started out as a sports broadcaster for a local radio station, then landed a spot as a TV news broadcaster.

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System Sales Consulting Methodologies 133

Wakeman Consulting Group: Dave's Blog

MAY 19, 2023

Sales can take place long before the actual sale happens : You can also lose a renewal or a sale before you even realize it. This is important: Sports teams have lived on long-term premium contracts for a long time. You achieve this with: Brand building Showing the impact on sales/relationships from having tickets.

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Sports Sales Marketing Metrics 52

Brimstone Consulting

JANUARY 13, 2023

Your strategy needs to consider current and future sustainability and ESG rules and regulations and market realities. PFAS are used in hundreds of thousands of products, from nonstick pans to water-repellent sports gear, to stain-resistant rugs. 2023 is the year when multiple sustainability-related regulations will come fully online.

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Apparel Chemicals Automotive Sports 73

Consulting Matters

OCTOBER 6, 2022

About the guest: Vern Schellenger is a master networker, career coach, sports junkie, and music lover. Links: Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: [link]. The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson. Vern Schellenger [link].

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How To Sports Training Training 156

Martinka Consulting

MARCH 27, 2015

In the NFL, and other pro sports, the league has a salary cap that teams must adhere to. If we ignore sales and marketing strategies business will eventually disappear. Good restaurateurs know exactly what percentage of sales food costs, labor costs, rent and other key expenses must come in at to make it a profitable venture.

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Sports Metrics Banking Small Business 40

Wakeman Consulting Group: Dave's Blog

MAY 8, 2023

Cormac Wakeman : MY G came on the podcast to talk about sports business and sports marketing. He talks about his love of the AFL and the Melbourne Demons and provides a different take on tickets, marketing, and games. Zoe Scaman : How great was it talking to Zoe? These are just 7 to get you started.

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Sports Sales Culture Marketing 40

Wakeman Consulting Group: Dave's Blog

MAY 26, 2023

From my POV: I look at the type of business model and change to the sales cycle that is necessary to actually fulfill the promise of selling out an entire season. Updated sales efforts that include better practices on opportunity creation, customer management, and selling based on value. They see an opportunity and they act.

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Sports Retail Film Industry 52

Tom Spencer

JANUARY 27, 2023

The company has consistently pushed the boundaries of what is possible with EVs, starting with the Tesla Roadster in 2008, the first long-range electric sports car. This was followed by the Model X, a sport utility vehicle with falcon-wing doors, and the Model 3, a more affordable option for mass market appeal.

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Energy Sports Industry Media 88

Consulting Matters

AUGUST 4, 2022

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. If so, check out my services: [link]. Connect on LinkedIn: Betsy Jordyn [link].

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Operations Leadership Hotels Sports 156

Wakeman Consulting Group: Dave's Blog

MAY 12, 2023

Are You Targeting the Right Part of the Market? You can segment your market generically or specifically. Upper Left: Your segment is general, but your value is specific is “Mass Market”. Everyone uses detergent, toilet paper, or could be in the market for diapers at some point. Share Talking Tickets! What does it mean?

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Sales Sports Marketing Guidelines 52

LSA Global

OCTOBER 11, 2019

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy.

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Sales How To Tools Sports 28

Women in Consulting

APRIL 10, 2014

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans. Marketers know this. That’s how buzzwords “happen.”

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B2B Marketing Examples Sports 127

1 to 1

NOVEMBER 10, 2020

When it comes to sales, you can’t play the game without a great team. So how can companies put together the best team possible to execute winning sales strategies and objectives? She described the essential skills needed to win at sales, and how each individual all-star can contribute to overall team success.

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Sales Sports Exercises Media 26

1 to 1

DECEMBER 11, 2020

Against this backdrop, the sales cycle continue to get faster, meaning companies looking to prioritize sales acceleration have to be smart – and quick – when it comes to devising and implementing strategies to boost sales. Successful companies are increasingly focusing on digital sales.

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Sales Retail Accenture Survey 26

Seth Godin Blog

DECEMBER 10, 2023

Perhaps 40 went to a famous college, maybe 10 played competitive sports. They were older and younger than the average ‘target market’ for most products. Most wouldn’t be cast in a commercial. All of them were kinder and wiser than the typical TV character, and cared very much about something important.

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Resumes Sports Media Sales 48

Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

Next week, we look at the numbers that can help you create more sales opportunities in 2023. Market Research Creates Opportunities to Sell More Tickets: Organizations are in danger if they only look at data and don’t do research. Teaches us about picking an enemy in our marketing: Picking an enemy is one of marketing’s greatest gifts.

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Sports B2C Research Marketing 64

Harvard Business

NOVEMBER 20, 2024

Organizations are still learning how to think about games as media for marketing. Games aren’t typically covered in marketing classes in business schools, and they are often still seen as fundamentally different from other media.

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How To Media Marketing Company 70

Wakeman Consulting Group: Dave's Blog

JUNE 9, 2023

This is for more mass-market offerings like Hulu, Disney+, or Netflix. Sports are likely to be even more expensive. Enhanced marketing and sales: I don’t find most of the marketing that goes on effective and most of the sales processes are outdated. Ticket sales are off about 50%. Prices are up 7%.

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Survey Industry Sales Marketing 52

Consulting Matters

OCTOBER 10, 2024

Today, they’re 21 and 23, and I can proudly say I didn’t miss a single school play, sports event, or bedtime story. Set Up Marketing, Sales, and Client Delivery for Efficiency Time is your most valuable asset, especially when you’re a parent. Efficiency is the name of the game here.

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Consulting How To System Efficiency 156

Wakeman Consulting Group: Dave's Blog

NOVEMBER 30, 2022

A law firm versus a sports venue. Do Your Research : This is the foundation of all good marketing, a bit of research. Qualitative takes the form of testing your price on one or two prospects, conversations with buyers in the market, and maybe some competitor analysis. In fact, you may not make any sales at all.

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Sales Sports Research Marketing 40

Martinka Consulting

JUNE 1, 2022

In sports the fans always think that one new player will bring a championship. In business it’s often the thought that the best product wins when it’s usually about marketing and sales. Actually, they have all the options when not tied down to a family sale. We all have misconceptions on things.

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Sports Sales Industry Course 40

Wakeman Consulting Group: Dave's Blog

JANUARY 1, 2023

I’m not surprised that the struggle to sell tickets in many markets was real. There was too much investment in the “V-shaped” recovery narrative and not enough in looking at what had happened in the market. This matters because ticket sales, merchandise, etc. We have economic challenges in some markets.

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Sports Marketing Travel Turnaround 59

The Fearless Marketer

JANUARY 11, 2021

A famous sports quote is “Winning isn’t everything. For 35 years I’ve been in an interesting business – Marketing. And the truth is, marketing has a bad name. You don’t usually see marketing and integrity in the same sentence! We tend not to trust marketing because it tends to distort the truth. Cheers, Robert.

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Guidelines Sports Course Marketing 71

Wakeman Consulting Group: Dave's Blog

FEBRUARY 5, 2023

I was putting together a lecture for Ken Troupe’s Sports Revenue Class and as part of the lecture, I jotted down a few pricing strategies. You aren’t paying attention to what the market might be willing to pay, meaning you likely leave money on the table. You start high and as the market evolves and changes the price drops.

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Strategy Strategy Strategy& Case Study 78

Markovitz Consulting

AUGUST 19, 2020

Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. In fact, the greatest long-term success belongs to companies that enter a market and become leaders about 13 years after these first movers. MITS introduced the first personal computer in 1975.

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Operations Guidelines Talent Sports 140

Martinka Consulting

SEPTEMBER 30, 2020

A good friend of ours told me his sales team made their first sale ever to a non-affiliated customer. He was hired earlier this year to build a sales team and plan a sales effort because for the last 20 years the only sales were to other firms under the same ownership umbrella. Some tips: Want to increase sales?

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B2B Sales Sports Advertising 40

Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

Last week, I discussed lessons I learned dealing with some of the largest sports’ brands in the world. Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer. Understand what the market really thinks of you.

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Sports Marketing Research Strategy 59

Successful Independent Consulting

FEBRUARY 11, 2017

First, consultants are good at helping clients solve problems but usually aren’t trained in sales or marketing. Second, when knee-deep in projects and facing deadlines, consultants are hard-pressed to find time to publish thought-leadership articles or create, launch, and manage marketing campaigns.

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Development Consulting Real Estate Sports 199

Prudent Pedal

JANUARY 21, 2020

Well, we’ve reached the point where Marketing has ruined a good thing once again. We did it to social media, buyer personas, podcasting, marketing automation, Christmas, Easter, and Memorial Day. Today, marketing professional services is much like marketing a SaaS company and demands an effective understanding of how clients buy.

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B2B Sales Sports Marketing 52

Wakeman Consulting Group: Dave's Blog

MAY 24, 2023

Jeweller Magazine : Finding a Way to Deliver Something Different : This is about relative differentiation and standing out in a competitive market. I typically cover the people parts of project management considering I’ve used the principles of project management in branding, politics, non-profits, sports, and more.

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Media Sports Interviews Meeting 40

LSA Global

APRIL 16, 2021

A Sales Leader’s Dilemma – Top Ways to Grow Revenue There are only so many actions available to a sales leader to profitably grow revenue. The art is identifying, agreeing to, and committing to top ways to grow revenue for you and your sales team. Which sales growth lever should you pull?

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Sales B2B Training Training 36

MishTalk

JULY 15, 2013

Minyanville Business and Market News. China Financial Markets. Market Oracle. Market Ticker. Real Clear Markets. Big Miss in Retail Sales vs. Expectations; Trend Change or Another "Soft Patch"? Retail sales were up 0.4% May retail sales were revised lower, to +0.5% Sales dropped 2.2

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Retail Trends Sales Real Estate 50

Makarios Consulting

MAY 18, 2022

Consider these (possibly familiar) examples: A high-value prospect you are courting in a competitive market casually asks if you can get their leadership team tickets to the Masters Tournament. It would not be hard to justify a “gift” of sports tickets to sweeten the deal for a prospect.

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Leadership Ethics Sales Sports 52

Makarios Consulting

MAY 18, 2022

Consider these (possibly familiar) examples: A high-value prospect you are courting in a competitive market casually asks if you can get their leadership team tickets to the Masters Tournament. It would not be hard to justify a “gift” of sports tickets to sweeten the deal for a prospect.

Leadership 52

Leadership Ethics Sales Sports 52

Harvard Business

MARCH 21, 2018

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.

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Marketing Apparel Retail Company 51

Wakeman Consulting Group: Dave's Blog

FEBRUARY 19, 2023

A pattern like we are seeing right now in streaming where there are so many streamers and many of them don’t have a true “target market” and “value proposition” fit. Or, like when you see sports tickets priced too high only to find discounts galore everywhere you look after a short time. What else do we need to know?

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Strategy Strategy Strategy& Sports 45