Harvard Business

JUNE 26, 2018

As the firm’s founder, Deutschmann went seven years without giving herself a raise, and paid herself the relatively low amount of $225,000, even after the company crossed $30 million in sales. In the survey just completed this spring, we found some encouraging signs: Women planned to give themselves solid raises in the coming year.

Survey 124

Survey Study Data Enterprise 124

Chad Barr

MARCH 19, 2025

AI tools like Claude or ChatGPT and others, aren’t just fancy tech toys—they’re strategic weapons that can revolutionize your email marketing and broader marketing initiatives when wielded with precision. Think of these AI tools as your marketing department’s secret laboratory.

Marketing 52

Marketing Tools Sales Engineering 52

Harvard Business

NOVEMBER 23, 2018

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. We’ll focus here on what the sales organization should be doing now to prepare for the next recession, with an eye toward using new digital tools.

Sales 130

Sales B2B Tools Software 130

Harvard Business

MAY 30, 2018

The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American Marketing Association reports that the percentage of marketing budgets companies plan to allocate to analytics over the next three years will increase from 5.8% Insight Center.

Marketing 132

Marketing Data Advertising Talent 132

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134

Marketing Agile Fashion Sales 134

Harvard Business

AUGUST 22, 2017

But today’s sales technologies enable companies to measure almost anything, which leads many managers to try to measure everything. As a consequence, managers don’t have a clear sense of what is really driving sales in their business, while salespeople, who are inundated with dozens of metrics, get lost in the day-to-day noise.

Metrics 124

Metrics Sales Software Meeting 124

Harvard Business

MARCH 10, 2017

Sales executives with even moderately large, distributed sales forces rely on data to help them understand which activities and behaviors lead to the best outcomes. Refining Sales Team Structure and Roles. At the highest level, Workplace Analytics can provide a factual foundation for decisions on sales structure and roles.

Sales 129

Sales Software Productivity Data 129

Harvard Business

OCTOBER 31, 2016

For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. Somewhere else?

Sales 70

Sales Marketing Survey Finance 70

Successful Independent Consulting

FEBRUARY 22, 2017

Their branding helps drive sales by keeping their products or services fresh in the consumer’s mind. It’s how you promote yourself and “go to market.” Everyone in business recognizes strong brands and understands their importance. These brands represent certain values. Independent consultants need to think the same way.

Consulting 296

Consulting Advertising Survey Examples 296

Harvard Business

JULY 8, 2016

Customer relationship management software revolutionized how companies manage their sales pipelines. It also allowed organizations to communicate and coordinate more effectively across large sales account teams. Now a new breed of software applications is reshaping sales force management. Insight Center.

Sales 105

Sales Software Tools Data 105

Clarity Consultants

FEBRUARY 9, 2025

By investing in L&D, organizations can close skills gaps, improve employee engagement, and enhance their overall competitiveness in the market. L&D programs help organizations keep up with industry trends, adopt new technologies, and respond to changing market demands. Start by clearly defining your business goals.

Metrics 147

Metrics ROI Training Training 147

Harvard Business

NOVEMBER 10, 2023

Companies can rescue qualitative survey data from the trash and dig for deeper insights. To do so, they should: tailor genAI tools to meet their organization’s specific needs, feed them existing data, and have them make suggestions for future survey questions.

Company 250

Company Survey Data Tools 250

Successful Independent Consulting

JULY 16, 2019

It’s hard to know if your expertise will be in demand, but like most solopreneur marketing, the more specific your niche, the better. Go above and beyond in the initial surveys—try to not just answer the questions posed, but also talk about other thoughtful questions, ideas etc.

Talent 297

Talent Research Consulting Conference 297

Tom Spencer

APRIL 7, 2023

Business development and sales are two of the most critical components of any successful business. They are closely related, with business development focusing on identifying new opportunities and building relationships, and sales being the process of actually closing deals and generating revenue. However, this won’t happen overnight.

Sales 88

Sales Development Research Marketing 88

Harvard Business

APRIL 14, 2017

My own firm released a survey recently of 835 large companies (with an average revenue of $20 billion) that predicts a net job loss of between 4% and 7% in key business functions by the year 2020 due to AI. In stark contrast, very few of the companies we surveyed were using AI to eliminate jobs altogether. bribes and kickbacks).

Company 159

Company Survey Finance Engineering 159

Harvard Business

MARCH 8, 2023

Only half of chief executives are confident they are able to provide high-quality digital experiences to customers, according to a new survey.

Survey 226

Survey Advertising Sales Marketing 226

Harvard Business

AUGUST 9, 2016

All this means it takes marketers too long to get important information that could make a real difference to the customer experience—and the bottom line. Read more from Google Analytics 360 Suite: Rethinking Marketing Measurement from the Ground Up. Marketing Analytics Can Improve the Customer Experience.

Survey 70

Survey Data Research Marketing 70

Harvard Business

MARCH 22, 2018

A recent global survey of almost 1,300 IT and business leaders found companies are keenly aware of the importance of agile. However, the report found one group, the Agility Masters, who have been able to leverage agile throughout their company, reporting 60 percent higher revenue and profit growth than the rest of the organizations surveyed.

Agile 86

Agile Survey Company Data 86

Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 130

Marketing Advertising Media Video 130

Harvard Business

AUGUST 9, 2016

Although half of surveyed business leaders say CX is a top-two differentiator for their business, just half of them said they perform well in it. Read more from Google Analytics 360 Suite: Rethinking Marketing Measurement from the Ground Up. 3 Ways Marketing Organizations Can Make Data More Actionable. Marketing Takes the Lead.

Marketing 109

Marketing Insurance Insurance Data 109

Epicflow

NOVEMBER 8, 2024

The State of Project Management 2018 survey by Wellingtone reveals a harsh truth — dissatisfaction with the current level of project management maturity in organizations all over the world is higher than a year ago. HHI had delivered more than 2,150 ships to 320 shipowners in 51 countries as of 2017.

Management 222

Management Cash Flow Industry Real Estate 222

Jerry Fletcher

FEBRUARY 6, 2021

Blog and Newslog development to include recording and editing audio and video components and uploading them to Vimeo and YouTube Books, for example one for entrepreneurs on how to use speaking to build a business Speaking professionally requires a great deal of sales activity. I don’t have that kind of time. I have a business to run.

Marketing 98

Marketing Consulting Video Course 98

Tom Spencer

AUGUST 22, 2020

What is essential for successful marketing mix modeling? Is the market for the product or service growing? Retail depletions: It’s essential to have a clean measure of sales to end-users, undistorted by fluctuations in inventories. is the most common measure of sales to consumers. Reading Time: 6 minutes.

Marketing 88

Marketing Advertising Retail Sales 88

Consulting Matters

JUNE 30, 2020

This year, we created a survey that we administered to both new and seasoned consultants to learn more about what drives smart people to start their own consulting businesses and what stands in the way of achieving their full potential. I started my own business due to the] uncertainty in the job market. Honestly, that is the thrill.

Study 156

Study Consulting Survey Methodologies 156

Harvard Business

JANUARY 3, 2017

Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Improving perception.

Retail 132

Retail Survey Bain Comparison 132

Harvard Business

MAY 1, 2023

Takeaways from a survey of more than 800 customer service reps.

Survey 184

Survey Wireless Media Sales 184

Harvard Business

JUNE 23, 2017

Why does a salesperson lose a sale? In order to identify these hidden decision-making factors, more than 230 buyers completed a 76-part survey. The survey shows 40% of study participants prefer a salesperson who listens, understands, and then matches their solution to solve a specific problem. 3: Market Leaders Have an Edge.

Sales 71

Sales Fashion Real Estate Engineering 71

MishTalk

APRIL 23, 2014

The Census Bureau report New Residential Sales Report shows sales of new single-family houses in March 2014 were at a seasonally adjusted annual rate of 384,000. Sales are 14.5 percent below the revised February rate of 449,000 Sales are 13.3 from year ago Average sales price was up 4.8% from last month, 12.6%

Sales 67

Sales Survey Banking Report 67

LSA Global

JUNE 17, 2024

How to Increase the ROI of Sales Training Even though $20 billion is spent on business sales training per year, more than a third of sales leaders admit that they do not have a clear idea of what measurable return they are looking for on sales training. All those sales skills make sense.

ROI 64

ROI Training Training Sales 64

MishTalk

FEBRUARY 13, 2014

In a rare, back-to-back performance, retail sales in the US fell for the second month after a downward revision put December sales into the red. While the two straight months of declining sales most likely reflected frigid temperatures, there were also signs of general weakness creeping in as online sales also fell.

Retail 69

Retail Sales Report Survey 69

Tom Spencer

AUGUST 18, 2023

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

Marketing 78

Marketing Consulting Case Interview Interviews 78

Harvard Business

MAY 29, 2017

During the past decade, we surveyed the leaders at the world’s largest companies annually through our Global Digital IQ Survey , tracking their evolving sentiments, priorities, and challenges of how they’re using technology to transform their own businesses. .” So much has changed since then.

Survey 132

Survey Hotels Company Enterprise 132

Tom Spencer

APRIL 15, 2015

In the pursuit of growth, should a company enter a new market, develop a new product, launch a start-up, form a joint venture, or acquire a competitor? These three strategic decisions helped to shift market power in the PC industry away from IBM and towards Microsoft and Intel. Surveying the Business Landscape.

Survey 60

Survey Industry Company Productivity 60

Consulting Success

APRIL 4, 2017

There’s nothing wrong with that number, except, what if the work you did for that client helped them to directly increase their sales by $400,000. Improvement in satisfaction levels or surveys. Want help to ensure your marketing materials are up to par? If you spend 20 hours on a project at $300/hr you’d earn $6000.

Tourism 250

Tourism Consulting How To ROI 250

Harvard Business

JANUARY 2, 2018

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. Social was an add-on to existing plans — another outlet to deliver the marketing message.

Media 135

Media Company ROI Metrics 135

Harvard Business

SEPTEMBER 12, 2016

The typical approach to gathering customer feedback involves a once-a-year survey that produces a wave of analysis and reports, but usually is based on too many of the wrong questions to too few of the right people. These are not sales conversations, but rather a chance to probe for specific complaints, priorities and desires.

B2B 70

B2B Sales Data Automotive 70