Marketing Sales Transportation 
Epicflow
JANUARY 19, 2022
Electric Vehicles Production and Sales Will Grow. Interestingly, registration of electric cars in 2020 increased in major markets despite the pandemic [1]. . EVs are going to gain higher market shares in Europe, the United States and China and outpace ICE vehicles sales. What else should we expect in 2022? References .
Harvard Business
SEPTEMBER 7, 2016
We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. It was a good idea in theory, but ultimately it was too passive as a sales approach: Simply placing our HomeStove on a shelf did not lead to uptake.
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Harvard Business
MARCH 21, 2018
That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.
Consulting Matters
APRIL 24, 2020
Sometimes the marketing message has fallen off. So, sometimes it’s a disconnect just on that marketing plan. You have a small, local marketing plan that really resonates with a particular geographical community, or some other psychographic community. Well, sneakers is a bigger market. Why isn’t it getting out?
Tom Spencer
OCTOBER 8, 2013
A framework to help executives, senior managers and marketers devise strategies for future growth. The Ansoff Matrix is particularly useful for strategic planning because it provides a framework to help executives, senior managers and marketers devise strategies for future growth. What is a Product-Market Growth Strategy?
Harvard Business
JULY 7, 2016
Almost 50% of market pioneers fail, and later entrants or organizations that don’t enter a market first often end up being more successful. Being optimally distinct—and marketing yourself as such. Horses had been the primary transportation method for thousands of years. Cloaking change in a coat of similarity.
Harvard Business
AUGUST 16, 2017
But is its automotive business a disruptor, poised to transform the entire transportation sector? Netflix disrupted the video rental market at least twice—first with its DVD mailing service and then, in 2007, with its streaming Internet-based service, which clearly met the better and cheaper criteria for a true Big Bang Disruption.
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