Seth Godin Blog

DECEMBER 27, 2018

In just about a week, we open the doors for the sixth session of The Marketing Seminar. If you’ve read This Is Marketing , you have an idea of the content, but you might not be familiar with the extraordinary cohort, the innovative learning approaches and the measurable transformations that happen inside.

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Seth Godin Blog

SEPTEMBER 6, 2017

That's because selfish marketers are pretty scummy. Answering these questions is the reason we built The Marketing Seminar. Over the course of the 100 day seminar, we ask each other more than 200 different questions, questions that will shape your thinking and give you an opening to find a better way to make a difference.

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Harvard Business

APRIL 6, 2018

At the start of my public seminars on strategic planning I ask attendees, who rank from board members and CEOs to middle management, to write down an example of a strategy on a sheet of paper. Let’s go back to our seminar list and take one of the responses: “achieve $100m net revenue.”

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Harvard Business

JUNE 21, 2017

Just as we wouldn’t rely on a single marketing tactic or a single source of financing for the entire life of an organization, we need to build up a portfolio of innovation strategies designed for specific tasks. Taking steps to participate in these types of programs can help small business compete in competitive markets.

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Seth Godin Blog

MAY 27, 2013

Seths Blog.Seth Godins riffs on marketing, respect, and the ways ideas spread. All Marketers Are Liars Blog. All Marketers Tell Stories. All Marketers Tell Stories. Seths most important book about the art of marketing. Permission Marketing. Its about life, not just marketing. Recent Posts. "Oh,

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Successful Independent Consulting

JUNE 28, 2023

And how do we do it all without spending money and effort on digital advertising and direct marketing? Here are a few of the most misguided pointers that you’ll find online, at mixers, and in seminars… 1. How do we bring more clients into the fold? How do we systematize the business development process?

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Harvard Business

NOVEMBER 12, 2018

Maybe there’s an email chain through which new parents in the marketing department swap out gently used baby gear, and maybe Mary over in finance has a reputation as an “on top of it” mom — and ends up mentoring and informally coaching a disproportionate number of colleagues as a result. .”

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Tsavo Neal

MARCH 7, 2018

Why cold calling/cold emailing is the WORST marketing tactic for your consulting — and what to do instead. Kennedy University in addition to having presented over 250 other seminars, workshops, and webinars. Over the years, he has been a guest lecturer at the University of California, Ohlone College, Redwood College and John F.

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Jerry Fletcher

DECEMBER 11, 2021

I put together a 90-day plan but it was not the one the seminar leader was driving us toward. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. That was late in May of 2021.Now A name is sometimes just a beginning. That’s not to say nothing has been done.

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Seth Godin Blog

JUNE 6, 2019

Marketing works. Marketing allows us to make products and services that we care about. Marketing requires telling true stories about our work. Marketing makes change happen. What would happen if you could engage with the market in a way that served their needs and yours? We learn better together.

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Melissa Agnes

JUNE 26, 2017

This includes your marketing, PR and communications campaigns. What are some processes you’ve implemented, to help your team mitigate risks within your marketing, communications and/or PR campaigns?. Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars.

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Seth Godin Blog

SEPTEMBER 15, 2020

Then you’re a marketer. Today’s launch day for the tenth session of The Marketing Seminar. Is there a policy you’d like to change or a candidate you’d like to help elect? Are you hoping to make things better? Proud of it. Might as well learn to do it better. Because the work matters.

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Seth Godin Blog

JANUARY 2, 2019

If you need to persuade someone to take action, you’re doing marketing. If you’re looking for votes at the city council meeting, or looking for a promotion, you’re marketing. Marketing goes way beyond advertising, email pitches or the way you do pricing. Our culture is driven, more than ever, by marketers.

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Seth Godin Blog

MARCH 27, 2018

Time to get off the social media marketing merry-go-round that goes faster and faster but never actually goes anywhere. There are lots of ways to embrace modern marketing, but the there's no doubt that you'll be better off once you do. Today's the first day for signups for the proven, effective Marketing Seminar.

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Seth Godin Blog

JANUARY 7, 2020

Because marketers make change happen. Marketing makes change. It turns out that smart marketing is significantly more effective than the other kind. The other kind of marketing gets a bad rap, and that’s well deserved. As you might have guessed, it’s time for The Marketing Seminar.

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Seth Godin Blog

DECEMBER 27, 2017

To reach your goals, you’ll probably need more effective and powerful ways to tell your story, get clients, gain market share and serve your audience. I'm excited that we'll be offering the  The Marketing Seminar  again, beginning in just about a week. In 2017, more than 4,000 people took the Seminar. 

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Seth Godin Blog

SEPTEMBER 24, 2019

Democracy is a marketing problem. Health is a marketing problem. Climate change is a marketing problem. They’re marketing problems. When humans make choices–that’s marketing. I’m thrilled that we’re launching the eighth edition of The Marketing Seminar today.

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Tom Spencer

OCTOBER 29, 2021

Projects have ranged from database management and data survey to impact assessment and market research. In addition to the normal skill sessions, students in the management level also attend seminars to improve their leadership skills.

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Seth Godin Blog

JULY 9, 2017

Marketing doesn't have to suck. We don't have to market at people, pin them to the wall, target them, track them, stalk them, trick them, manipulate them and sell them things they don't want.  The other kind of marketing, the marketing that's consensual, useful and effective, is possible.

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Seth Godin Blog

JANUARY 11, 2019

But what are the symptoms that you have a marketing problem? If you have a marketing problem, how much time are you spending working on a marketing solution? What are you investing in, learning, creating… Because you can’t solve your marketing problem tomorrow by simply repeating what you did yesterday.

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Melissa Agnes

APRIL 11, 2017

Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars. Is crisis management a topic for your next event? If so, you’ve come to the right place! Click here to learn more. The post United Airlines, What Were You Thinking?

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Seth Godin Blog

JULY 12, 2017

And if you're not the irreplaceable, essential, one-of-a-kind changemaker, you never get a chance to engage with the market. The solution is simple but counterintuitive: Stake out the smallest market you can imagine. The smallest market that can sustain you, the smallest market you can adequately serve.

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Seth Godin Blog

MARCH 31, 2018

  [Have you read about The Marketing Seminar ? But we can be alert and seek out the possible instead of the predicted. The future won't always be fair. But we can try. We can care. We can choose to connect. It can be better if we let it. This is our last session before the fall.].

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Seth Godin Blog

JANUARY 9, 2018

This is another way to talk about marketing. And modern marketing is done with the people we seek to serve, not at them. Today's the last best day to sign up for the current session of  The Marketing Seminar. On the principle that long-term trust is worth far more than any single transaction every could be.

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Chad Barr

MAY 22, 2010

I will be the guest speaker on Saturday 6/12/10, in Las Vegas, for The Odd Couple® Marketing & Strategy Seminar for Speakers, Consultants & Coaches, conducted by Dr. Alan Weiss and Patricia Fripp as I will share the stage with them. I will be discussing and presenting one of my favorite topics: Million Dollar Web Sites.

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Seth Godin Blog

JANUARY 2, 2018

The fourth session of The Marketing Seminar is open for enrollment today. A community of leaders, freelancers, managers and entrepreneurs intent on doing marketing that works. Modern marketing. No shortcuts, no magic spells, no secrets. Merely an effective, day by day approach to making a difference in the new year.

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Seth Godin Blog

DECEMBER 4, 2017

But I'm fine if you read any of 100 or 1,000 other books about work, the market, contributions, marketing or anything else that will help you leap. The Tom Peters Seminar. Of course, I'm biased. I think if you read Your Turn or The Dip , your work would change for the better. You and ten co-workers reading together. Do the Work.

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Seth Godin Blog

MARCH 28, 2018

Check out The Marketing Seminar. .   [A new episode of Akimbo is out today, with riffs about infinite and finite games. Feel free to subscribe, and please steal these ideas. Ready to spread your ideas? don't forget the purple circle.].

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Culture Marketing 55

Melissa Agnes

JANUARY 16, 2017

Think of Wells Fargo , Whole Foods Market , Samsung … and those are just a few of the catastrophic crises we watched unravel in 2016 alone. Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars. Every year, we see organizations face crises of mass destruction.

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Harvard Business

OCTOBER 9, 2018

If you were entering the job market in the early 90s, most job descriptions included “Macintosh experience” or “excellent PC skills” in their preferred qualifications. Perhaps news recently came out about a competitor that was able to take advantage of a new tool to optimize their marketing funnel.

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Chad Barr

MARCH 11, 2008

I was the guest speaker at Alan Weiss and Patricia Fripp marketing for speakers, consultants & coaches seminar- The Odd Couple, held in San Francisco on March 8, 2008. I spoke about “Leveraging your web site and the Internet to dramatically grow your business” to a terrific group of entrepreneurs.

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Tsavo Neal

JULY 27, 2017

He’s been the Director of Marketing for a national seminar and consulting company and the VP of Marketing for a 20-year-old global consulting firm with over 550 affiliated coaches and consultants. Kennedy University in addition to having presented over 250 other seminars, workshops, and webinars.

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Seth Godin Blog

JULY 6, 2017

  [PS we're about to launch the summer session of the Marketing Seminar. Does it help? If it doesn't help, or you don't know what it's for, perhaps it's time to revisit your choice. We got great feedback on the last session, and you can sign up here for first dibs and more details on the next one.].

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Seth Godin Blog

APRIL 5, 2018

  [PS Today's the last day to sign up for The Marketing Seminar. And they're significantly more likely to give you an interview, make a donation, answer your question or do that other thing you're hoping for if you've signalled that you're actually a caring, focused, generous human.

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Seth Godin Blog

SEPTEMBER 12, 2017

  PS today's the last best day to sign up for the year's last session of The Marketing Seminar. As a valuable contributor seeking to build a career, you benefit when you develop a unique asset, because that asset gives you the leverage to choose a niche in a system that respects optimization instead. 

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Seth Godin Blog

SEPTEMBER 9, 2017

The impact that the Marketing Seminar has had on the thousands of people who have enrolled is just stunning. Here's a note, unedited, from a recent graduate of The Marketing Seminar. 100 days is a long time.

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Seth Godin Blog

SEPTEMBER 5, 2017

in which I outline how the altMBA and The Marketing Seminar are pioneering changes in adult education. . Before you go a quarter of a million dollars in debt, it's worth reading Hackiversity , a new book about re-examining what gets learned in college. 

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