Henry DeVries

FEBRUARY 8, 2019

Marketing is a team sport. If you want your small business to really grow, it’s time to move on from that frenzied blur of fads and find a real marketing partner, and a plan, that you can commit to.

Marketing 82

Marketing Sports Small Business 82

Harvard Business

MARCH 21, 2018

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.

Marketing 134

Marketing Apparel Retail Company 134

Tom Spencer

AUGUST 15, 2020

Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table? At the micro level, the various pieces of the marketing puzzle can be, and should be, optimized on an on-going basis: The overall positioning and strategy should be evaluated. Let’s draw a distinction between the micro and the macro.

Marketing 88

Marketing Advertising Sales Media 88

Harvard Business

DECEMBER 18, 2017

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. At Microsoft, we continuously collaborate with businesses in an industry whose customers already self-identify as fans: sports. In sports, every second matters.

Sports 70

Sports Industry Data Media 70

Wakeman Consulting Group: Dave's Blog

JUNE 6, 2023

Is it possible for the Padres and MLB to maintain the same business model and revenue now that Diamond Sports Group has walked away from its media rights deal? One, customer acquistion cost of streaming is high, estimated at about $200 by Marketing Brew. In too many cases, sports teams think they are top of mind, but they aren’t.

Sports 52

Sports Comparison Retail Marketing 52

Consulting Matters

OCTOBER 10, 2024

Today, they’re 21 and 23, and I can proudly say I didn’t miss a single school play, sports event, or bedtime story. Set Up Marketing, Sales, and Client Delivery for Efficiency Time is your most valuable asset, especially when you’re a parent. Efficiency is the name of the game here.

Consulting 156

Consulting How To System Efficiency 156

Consulting Matters

APRIL 28, 2022

We worked through her brand positioning as a consultant to the sports industry who transformed front-line teams into brand ambassadors, which made logical sense given her experience working for the Red Sox, Dodgers, and the Cubs. I was Jahaan's first business mentor when she started her business. That's exactly what she does today!

Consulting 156

Consulting Sports Engineering Energy 156

Wakeman Consulting Group: Dave's Blog

DECEMBER 1, 2022

In the last 18 months working with some of the world’s biggest sports brands, I’ve done research that has taught me the importance of market research to build strong brands and grow sales. Research is one of the biggest challenges marketers face. Wide means talking to as many different people in the market as possible.

Sports 52

Sports Research Data Marketing 52

The Fearless Marketer

NOVEMBER 15, 2021

All three sisters did a lot of exercising in their lives – sports, running, walking, skiing. But I was never heavily into sports. Including marketing for our small businesses. Fancy websites, a big social media presence, a YouTube channel, podcasts, and content marketing ad infinitum are all promoted as essential for success.

Marketing 62

Marketing Sports Exercises Media 62

Wakeman Consulting Group: Dave's Blog

JUNE 2, 2023

The Big Idea: It isn’t illegal to be a monopoly in the States, but using your market power to harm the market is… This visual representation of what is going on with Ticketmaster and the way a customer experiences the service is pretty eye-opening. You have to start with the broader market. How are we showing up in the market?

Sports 52

Sports Marketing Journal Groups 52

Martinka Consulting

MAY 29, 2019

This is not about sports, but it’s based on the April 5, 2019 Wall Street Journal’s sports page, which had an article about former UCLA and NBA player Earl Watson and his goal to coach college basketball, preferably at his alma mater. No matter what business you’re in, it’s a people, marketing, and relationship business.

Sports 40

Sports Media Operations Consulting 40

Successful Independent Consulting

FEBRUARY 11, 2017

First, consultants are good at helping clients solve problems but usually aren’t trained in sales or marketing. Second, when knee-deep in projects and facing deadlines, consultants are hard-pressed to find time to publish thought-leadership articles or create, launch, and manage marketing campaigns.

Development 199

Development Consulting Real Estate Sports 199

Successful Independent Consulting

SEPTEMBER 14, 2022

First, solopreneurs are experts who are good at helping clients solve problems or achieve certain goals, but they are not usually trained in sales or marketing. Second, when knee-deep in actually doing "the real work," solopreneurs are hard-pressed to find time to publish thought-leadership articles or create and manage marketing campaigns.

Development 195

Development Real Estate Sales Sports 195

Harvard Business

JULY 4, 2017

With that in mind, I can see three potential scenarios for how Apple might play in the autonomous car market. Some of them may never enter the car market, or may at least significantly delay a move toward ownership. Apple has a great intuitive feel for how consumers see a market, versus how manufacturers see it.

Sports 119

Sports Transportation Pharmaceuticals Sales 119

Consulting Matters

AUGUST 4, 2022

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. If so, check out my services: [link]. Connect on LinkedIn: Betsy Jordyn [link].

Operations 156

Operations Leadership Hotels Sports 156

Wakeman Consulting Group: Dave's Blog

MARCH 22, 2023

A few of the things that stuck with me as I went back through the recording and my notes: The correct question right now is about “relevance” : It isn’t whether or not arts/culture/entertainment/sports is dying, but it is about relevance. Why do I obsess over market research? People’s lives have changed.

Sports 45

Sports Research Culture Data 45

Martinka Consulting

AUGUST 29, 2018

We think his attitude was (is), “I’m smart, I’m cool, and I’m in digital marketing so companies will be chasing me.” Sports are exciting because of upsets. When I’m coaching or mentoring people new to the advisory world I hear all the right things when it comes to marketing. His effort reflected this. And the guy was a bust.

Sports 40

Sports Interviews Company Meeting 40

Consulting Matters

OCTOBER 13, 2022

About the guest: Vern Schellenger is a master networker, career coach, sports junkie, and music lover. Links: Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: [link]. Book a call with me at www.betsyjordyn.com/schedule, and let's chat about your project.

Strategy 156

Strategy Strategy Strategy& How To 156

Consulting Matters

OCTOBER 6, 2022

About the guest: Vern Schellenger is a master networker, career coach, sports junkie, and music lover. Links: Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: [link]. Check out my branding and messaging services at www.betsyjordyn.com/services. Vern Schellenger [link].

How To 156

How To Sports Training Training 156

Martinka Consulting

MARCH 27, 2015

In the NFL, and other pro sports, the league has a salary cap that teams must adhere to. If we ignore sales and marketing strategies business will eventually disappear. The post Socialism May Work in Sports but Not in Business appeared first on Martinka Consulting. It’s to promote parity and it’s worked. 600 or higher.

Sports 40

Sports Metrics Banking Small Business 40

Harvard Business

MAY 7, 2018

Time is running out on personalized marketing as a means of continually raising the return on investment of campaigns. And the technology now exists for marketers to test with high confidence when to communicate and in what order — and to do so in near real time. How Leading Marketers Get Time on Their Side.

Marketing 71

Marketing Bain Advertising Data 71

The Fearless Marketer

JULY 6, 2020

According to Jon Spoelstra, in his book, Marketing Outrageously, businesses need to embrace the concepts and practices of Marketing Outrageously. He practiced this as the general manager of several sports teams such as the Portland Trailblazers and the New Jersey Nets. He should know. And attend my webinar on Friday!

Marketing 62

Marketing Meeting Sports Strategy 62

Consulting Matters

AUGUST 15, 2019

So, I’ve worked in sports my entire career. Betsy Jordyn : So, you keep talking about sports. So, I would make the assumption if I was listening in that you’re a consultant to sports related organizations. So, this can be sports, hospitals, you know, it can be any different industry. Jahaan Blake : Sure.

Interviews 159

Interviews Sports Training Training 159

Markovitz Consulting

AUGUST 19, 2020

Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. In fact, the greatest long-term success belongs to companies that enter a market and become leaders about 13 years after these first movers. MITS introduced the first personal computer in 1975.

Guidelines 140

Guidelines Operations Talent Sports 140

Tom Spencer

SEPTEMBER 26, 2011

Please find below examples of the Rule of Three used in marketing, politics, religion, science and sports. And even in sports: Olympic medals: Gold, Silver and Bronze. This post provides five final thoughts on the Rule of Three (think of it as three final thoughts, plus a bonus two). Electron, Proton and Neutron. Adieu, adieu.

Consulting 83

Consulting Sports Case Interview Sales 83

Harvard Business

APRIL 7, 2016

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. Merijn te Booij, Genesys’s chief marketing officer, decided to stop waiting for the perfect candidate to appear though established channels. ” The “What’s the Matter with Owen?”

Recruiting 70

Recruiting Recruitment Talent Strategy 70

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 121

B2B Education Media B2C 121

Management Consulted

APRIL 20, 2014

where I worked for IMG (international marketing group) at the Winter Olympics. I managed a group of 17 brand ambassadors executing an “in-field” activation/marketing campaign for an IMG client, Wrigley Canada (chewing gum). Whether it’s on the sports field or in the workplace we all learn by example.

Consulting 204

Consulting Interviews Recruiting Recruitment 204

Consulting Success

FEBRUARY 26, 2018

Description: On this episode, I’m talking with Emma Sharley, an experienced and very successful brand and marketing consultant in Australia. She works with retail, technology, and lifestyle client companies on setting up market and brand strategies, brand positioning, transitioning markets, and marketing new products lines.

Retail 153

Retail Fashion Consulting Marketing 153

Harmonious Workplaces

JANUARY 31, 2024

Performance and Resilience Through Music Outside of high-school band, where we competed in marketing and concert competitions, and a brief stint in little league baseball as a child (Marquette Park T-Ball and Gage Park Little League), I have not participated much in group sports. Journal of science and medicine in sport, 15 1, 52–7.

Exercises 98

Exercises Sports Groups Study 98

The Clever Consultant

JUNE 21, 2013

That’s the word some marketers use about the craft of trying to get into your audience’s head. Has a marketing firm asked you about your clients’ psychographic profile? For example, we’re working on a project that includes doing some marketing for a new restaurant.

Transportation 100

Transportation Sports Research Exercises 100

The Fearless Marketer

SEPTEMBER 3, 2018

But you’re more likely to succeed as a professional football player than you are at marketing your professional services. First, you must be in peak mental condition – able to think creatively about how to market your business effectively. And this is why most marketing attempts by self-employed professionals are unsuccessful.

Marketing 54

Marketing Course Study Resources 54

Harvard Business

MAY 31, 2017

Corporate investment in artificial intelligence is predicted to triple in 2017 , becoming a $100 billion market by 2025. For example, advanced image recognition can be used to track the position of brand logos that appear in video footage of a sporting event, such as a basketball game. Retail shelf analysis.

Company 133

Company Software Data Sports 133

Harvard Business

MARCH 12, 2018

” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. He’s the CEO and self-titled “Head Coach ” of Björn Borg, the Swedish sports fashion company named after the tennis star.

Company 71

Company Sports Exercises Fashion 71

Harvard Business

JUNE 24, 2016

Jeffrey Seller, the lead producer of Hamilton , unabashedly explained that he has a fiduciary responsibility to investors to boost prices since the market has demonstrated that tickets were underpriced. We’ve entered a new era, one where consumers understand market-based prices. I doubt it.

Airlines 114

Airlines Hotels Sports Advertising 114

Harvard Business

MAY 9, 2017

In one PayScale survey of 71,000 people, for example, 64% of those paid the average market rate thought they were paid less than average. At the same time, 35% who were paid above market rates also thought they were paid less than average. Evidence suggests you probably aren’t very accurate.

Data 105

Data Sports Metrics Case Interview 105

Tom Spencer

JANUARY 27, 2023

The company has consistently pushed the boundaries of what is possible with EVs, starting with the Tesla Roadster in 2008, the first long-range electric sports car. This was followed by the Model X, a sport utility vehicle with falcon-wing doors, and the Model 3, a more affordable option for mass market appeal.

Energy 88

Energy Sports Industry Media 88