Harvard Business

MARCH 21, 2017

Walmart does need to shore up its e-commerce capabilities, but its attempts to out-Amazon Amazon aren’t a winning strategy. Amazon will likely continue adding Prime benefits to the mix, potentially including the holy grail of entertainment: live sports. Lore himself described free shipping as table stakes.

Strategy 132

Strategy Strategy& Strategy Retail 132

Harvard Business

MARCH 21, 2018

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. That’s because the “loyalty era” of marketing, as we’ve known it, is waning. /Getty Images. Maslow sought to map the psychological needs of humans and their motivations.

Marketing 134

Marketing Apparel Retail Company 134

Consulting Matters

APRIL 28, 2022

We worked through her brand positioning as a consultant to the sports industry who transformed front-line teams into brand ambassadors, which made logical sense given her experience working for the Red Sox, Dodgers, and the Cubs. Check out my brand strategy, messaging, and design services at [link]. That's exactly what she does today!

Consulting 156

Consulting Sports Engineering Energy 156

Tom Spencer

AUGUST 15, 2020

Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table? At the micro level, the various pieces of the marketing puzzle can be, and should be, optimized on an on-going basis: The overall positioning and strategy should be evaluated. What is the optimal pricing strategy?

Marketing 88

Marketing Advertising Sales Media 88

Harvard Business

MAY 10, 2018

We sought to understand the barriers they faced, their strategies for ascending through the organization, and the tools they used to manage significant organizational change efforts and navigate career risks. We conducted in-depth interviews with 59 black women executives who have occupied senior-level positions in U.S. corporations.

Interviews 131

Interviews Case Interview Strategy Strategy& 131

Harvard Business

APRIL 7, 2016

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. These days, I advise Fortune 500 executives to treat talent as they would customers: Understand their behavior, and design recruiting strategies that meet them where they are.

Recruiting 70

Recruiting Recruitment Talent Strategy 70

Management Consulted

AUGUST 9, 2015

OC&C STRATEGY CONSULTANTS INTERVIEWS & CULTURE . Today we continue our firm profile series with an in-depth review of OC&C Strategy Consultants. Known for its incredible family-style and entrepreneurial culture, relaxed work style, and long retention of employees, OC&C competes not only on strategy but also on culture.

Interviews 100

Interviews Culture Strategy Strategy& 100

Harvard Business

DECEMBER 18, 2017

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. At Microsoft, we continuously collaborate with businesses in an industry whose customers already self-identify as fans: sports. In sports, every second matters.

Sports 70

Sports Industry Data Media 70

Consulting Matters

OCTOBER 6, 2022

In this unique on-air coaching session, you will see how to create your own networking strategy to help you achieve your goals. About the guest: Vern Schellenger is a master networker, career coach, sports junkie, and music lover. Learn more about my Brand Positioning and Messaging strategy services: [link].

How To 156

How To Sports Training Training 156

Consulting Matters

AUGUST 4, 2022

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. Learn more about my Brand Positioning and Messaging strategy services: [link].

Operations 156

Operations Leadership Hotels Sports 156

Wakeman Consulting Group: Dave's Blog

JUNE 6, 2023

Is it possible for the Padres and MLB to maintain the same business model and revenue now that Diamond Sports Group has walked away from its media rights deal? One, customer acquistion cost of streaming is high, estimated at about $200 by Marketing Brew. In too many cases, sports teams think they are top of mind, but they aren’t.

Sports 52

Sports Comparison Retail Marketing 52

Harvard Business

JULY 4, 2017

With that in mind, I can see three potential scenarios for how Apple might play in the autonomous car market. Some of them may never enter the car market, or may at least significantly delay a move toward ownership. Apple has a great intuitive feel for how consumers see a market, versus how manufacturers see it.

Sports 121

Sports Transportation Pharmaceuticals Sales 121

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 122

B2B Education Media B2C 122

Wakeman Consulting Group: Dave's Blog

DECEMBER 1, 2022

In the last 18 months working with some of the world’s biggest sports brands, I’ve done research that has taught me the importance of market research to build strong brands and grow sales. Research is one of the biggest challenges marketers face. Wide means talking to as many different people in the market as possible.

Sports 52

Sports Research Data Marketing 52

Wakeman Consulting Group: Dave's Blog

JUNE 2, 2023

The Big Idea: It isn’t illegal to be a monopoly in the States, but using your market power to harm the market is… This visual representation of what is going on with Ticketmaster and the way a customer experiences the service is pretty eye-opening. You have to start with the broader market. How are we showing up in the market?

Sports 52

Sports Marketing Journal Groups 52

Wakeman Consulting Group: Dave's Blog

FEBRUARY 5, 2023

My research on pricing taught me that 69.6% of respondents wanted to know more about pricing strategies. I was putting together a lecture for Ken Troupe’s Sports Revenue Class and as part of the lecture, I jotted down a few pricing strategies. You start high and as the market evolves and changes the price drops.

Strategy 60

Strategy Strategy& Strategy Case Studies 60

Harvard Business

NOVEMBER 24, 2017

After expending considerable effort on formulating a strategy, most executives would like to see their company’s strategic plans fully executed. However, compliance with the strategy doesn’t necessarily correlate directly to performance. The Gap Between Strategy and Execution. Insight center.

Strategy 71

Strategy Strategy& Strategy Turnaround 71

Markovitz Consulting

AUGUST 19, 2020

Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. In fact, the greatest long-term success belongs to companies that enter a market and become leaders about 13 years after these first movers. Problem: lack of clarity around strategy.

Guidelines 140

Guidelines Operations Talent Sports 140

The Fearless Marketer

JULY 6, 2020

According to Jon Spoelstra, in his book, Marketing Outrageously, businesses need to embrace the concepts and practices of Marketing Outrageously. He practiced this as the general manager of several sports teams such as the Portland Trailblazers and the New Jersey Nets. Big Idea #2 – Your Strategy to Meet with Prospects.

Marketing 62

Marketing Meeting Sports Strategy 62

Management Consulted

APRIL 2, 2017

Strategy& (PwC). Ask any consultant about the Middle East, and Booz (now Strategy&) will be the first name on their lips! A little later, Booz was acquired by PwC and rebranded as Strategy& Now that our little history lesson is complete, let’s continue. Here we go! McKinsey & Company. McKinsey at #4?

Oliver Wyman 160

Oliver Wyman Consulting Deloitte Real Estate 160

Martinka Consulting

MAY 29, 2019

This is not about sports, but it’s based on the April 5, 2019 Wall Street Journal’s sports page, which had an article about former UCLA and NBA player Earl Watson and his goal to coach college basketball, preferably at his alma mater. No matter what business you’re in, it’s a people, marketing, and relationship business.

Sports 40

Sports Media Operations Consulting 40

Tom Spencer

SEPTEMBER 26, 2011

Please find below examples of the Rule of Three used in marketing, politics, religion, science and sports. And even in sports: Olympic medals: Gold, Silver and Bronze. Next post: List of strategy consulting firms in Hong Kong 2011. Business Strategy. The Rule of Three is also used in science: Solid, Liquid and Gas.

Consulting 83

Consulting Sports Case Interview Sales 83

Martinka Consulting

MARCH 27, 2015

In the NFL, and other pro sports, the league has a salary cap that teams must adhere to. If we ignore sales and marketing strategies business will eventually disappear. The post Socialism May Work in Sports but Not in Business appeared first on Martinka Consulting. It’s to promote parity and it’s worked. 600 or higher.

Sports 40

Sports Metrics Banking Small Business 40

Martinka Consulting

AUGUST 29, 2018

We think his attitude was (is), “I’m smart, I’m cool, and I’m in digital marketing so companies will be chasing me.” Sports are exciting because of upsets. When I’m coaching or mentoring people new to the advisory world I hear all the right things when it comes to marketing. When you find a good business strategy, implement it.

Sports 40

Sports Interviews Company Meeting 40

Harvard Business

MAY 7, 2018

Time is running out on personalized marketing as a means of continually raising the return on investment of campaigns. And the technology now exists for marketers to test with high confidence when to communicate and in what order — and to do so in near real time. How Leading Marketers Get Time on Their Side.

Marketing 71

Marketing Bain Advertising Data 71

Harvard Business

NOVEMBER 22, 2017

For every company wrestling with evolutions in its strategy, success depends as much on matching the operating model to those evolutions as it does on the soundness of the strategy itself. But exactly how do today’s companies create or update an operating model to match adaptations or wholesale changes in strategy?

Strategy 71

Strategy Strategy& Strategy Company 71

Wakeman Consulting Group: Dave's Blog

MARCH 22, 2023

A few of the things that stuck with me as I went back through the recording and my notes: The correct question right now is about “relevance” : It isn’t whether or not arts/culture/entertainment/sports is dying, but it is about relevance. Why do I obsess over market research? People’s lives have changed.

Sports 45

Sports Research Culture Data 45

Martinka Consulting

JANUARY 15, 2014

Sports and business have a lot of similarities with great analogies and stories (that make a point). Last week I was discussing the recent football playoffs with my marketing person Lori. In business you need to have a strategy, implement it and execute it correctly. The same holds true in sports. Look at your business.

Strategy 40

Strategy Strategy& Strategy Sports 40

Harvard Business

MAY 31, 2017

Corporate investment in artificial intelligence is predicted to triple in 2017 , becoming a $100 billion market by 2025. Combined with profitability data, this allows organizations to optimize “next best action” strategies and personalize the end-to-end customer experience. Retail shelf analysis.

Company 134

Company Software Data Sports 134

Harvard Business

JUNE 24, 2016

” As a result, the producers of Hamilton are scrambling to find the right pricing strategy to handle demand. Jeffrey Seller, the lead producer of Hamilton , unabashedly explained that he has a fiduciary responsibility to investors to boost prices since the market has demonstrated that tickets were underpriced. I doubt it.

Airlines 115

Airlines Hotels Sports Advertising 115

Management Consulted

APRIL 20, 2014

where I worked for IMG (international marketing group) at the Winter Olympics. I managed a group of 17 brand ambassadors executing an “in-field” activation/marketing campaign for an IMG client, Wrigley Canada (chewing gum). I moved back to Portland and started looking for analyst jobs in banking, consulting, and corporate strategy.

Consulting 204

Consulting Interviews Recruitment Recruiting 204

Brimstone Consulting

JANUARY 13, 2023

Your strategy needs to consider current and future sustainability and ESG rules and regulations and market realities. Compliance with rules and regulations at the local, state, federal, and international levels has already begun and will continue to impact corporate strategy. If not, should it?

Apparel 73

Apparel Chemicals Automotive Sports 73

Wakeman Consulting Group: Dave's Blog

FEBRUARY 19, 2023

So I’m going to drop a riff in here about strategy this week to build off last week’s discussion of strategy errors. Today, I want to riff on some of the lessons I’ve learned about strategy and what they will mean going forward. We need to understand the impact of power in strategy. So, where to begin?

Strategy 45

Strategy Strategy& Strategy Sports 45

Tom Spencer

JANUARY 27, 2023

The company has consistently pushed the boundaries of what is possible with EVs, starting with the Tesla Roadster in 2008, the first long-range electric sports car. This was followed by the Model X, a sport utility vehicle with falcon-wing doors, and the Model 3, a more affordable option for mass market appeal.

Energy 88

Energy Sports Industry Media 88

Consulting Success

FEBRUARY 26, 2018

Description: On this episode, I’m talking with Emma Sharley, an experienced and very successful brand and marketing consultant in Australia. She works with retail, technology, and lifestyle client companies on setting up market and brand strategies, brand positioning, transitioning markets, and marketing new products lines.

Retail 153

Retail Fashion Consulting Marketing 153

Harvard Business

JUNE 22, 2016

As a result, big box retail must shift its strategy — from competing on access and selection to staging big experiences and providing big discounts. Linens ‘n Things went bankrupt, as did Circuit City, Sports Authority, and Borders. Customers no longer want anything that is mass-marketed.

Retail 112

Retail Trends Sports Productivity 112

The Fearless Marketer

SEPTEMBER 3, 2018

But you’re more likely to succeed as a professional football player than you are at marketing your professional services. Then you must master the rules, the strategies, and tactics of football. First, you must be in peak mental condition – able to think creatively about how to market your business effectively.

Marketing 54

Marketing Course Study Resources 54