Effective Managers

NOVEMBER 5, 2024

Invest in Relationship-Building Activities Spending time building relationships outside of regular business interactions can strengthen bonds: Client Events: Host events, webinars, or workshops to engage with clients in a more informal setting. Adapt: Be flexible and adapt your strategies as needed to meet evolving client expectations.

Management 264

Management Metrics Software Survey 264

Consulting Success

FEBRUARY 26, 2018

On this episode, I’m talking with Emma Sharley, an experienced and very successful brand and marketing consultant in Australia. She works with retail, technology, and lifestyle client companies on setting up market and brand strategies, brand positioning, transitioning markets, and marketing new products lines.

Retail 100

Retail Fashion Consulting Hotels 100

Harvard Business

OCTOBER 24, 2016

Ask what you’d do if you were entrepreneurs preparing to enter your market de novo. In my workshops I ask people to create as many ideas as they can to prevent a bathtub from overflowing. Strategy development and internal reviews often focus on precedents, trends, and due diligence. Switch to another.

Strategy Development 70

Strategy Development Strategy Strategy& Strategy 70

Harvard Business

NOVEMBER 7, 2017

The lack of narrative is particularly a problem in the relationship between sales and marketing. This behavior is a result of the underlying mental models of sales and marketing. Marketers see the world as campaigns, messages, channels, and audiences. To a marketer, sales is a channel for reaching their audience.

Strategy 134

Strategy Strategy& Strategy Metrics 134