Harvard Business

JUNE 7, 2018

It traced much of the cause to a mismatch between its sales incentives and pricing strategy. Data-Driven Marketing. To understand which capabilities matter most, we studied a subset of top-performing companies, as defined by increased market share, self-described excellent pricing decisions, and execution of regular price increases.

B2B 134

B2B Survey Company Sales 134

Harvard Business

AUGUST 28, 2017

Through a study of AI that included a survey of 3,073 executives and 160 case studies across 14 sectors and 10 countries, and through a separate digital research program , we have identified 10 key insights CEOs need to know to embark on a successful AI journey. Believe the hype that AI can potentially boost your top and bottom line.

Survey 135

Survey Tools Industry Automotive 135

Clarity Consultants

FEBRUARY 9, 2025

By investing in L&D, organizations can close skills gaps, improve employee engagement, and enhance their overall competitiveness in the market. L&D programs help organizations keep up with industry trends, adopt new technologies, and respond to changing market demands.

Metrics 147

Metrics ROI Training Training 147

Chad Barr

MARCH 19, 2025

AI tools like Claude or ChatGPT and others, aren’t just fancy tech toys—they’re strategic weapons that can revolutionize your email marketing and broader marketing initiatives when wielded with precision. Think of these AI tools as your marketing department’s secret laboratory.

Marketing 52

Marketing Tools Sales Engineering 52

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.

Consulting 224

Consulting Strategy Strategy Strategy& 224

Successful Independent Consulting

NOVEMBER 29, 2024

Do some market-rate benchmarking to learn what other consultants are charging, or what clients are paying. Try doing a quick survey of similar consultants you know (maybe ask them to select from list of price ranges). In my example of $150 hourly, a 5% annual increase works out to $157.50 for year one, $165 for year two, and $172.50

Policies 195

Policies Examples Benchmarking Consulting 195

Harvard Business

MAY 30, 2018

The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American Marketing Association reports that the percentage of marketing budgets companies plan to allocate to analytics over the next three years will increase from 5.8% Insight Center.

Marketing 132

Marketing Data Advertising Talent 132

Harvard Business

NOVEMBER 8, 2016

In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Both strategies create valuable content from the consumer’s perspective and use similar social networks and social software tools.

B2B 191

B2B Sales Media Survey 191

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.

Consulting 202

Consulting Strategy Strategy Strategy& 202

Successful Independent Consulting

FEBRUARY 22, 2017

It’s how you promote yourself and “go to market.” I used to be an expert at creating organizational change strategies for major system implementations like Oracle and SAP. I have changed my personal brand from “Organizational change strategy and implementation expert” to “Champion and coach for independent consultants.”

Consulting 296

Consulting Advertising Survey Examples 296

Harvard Business

OCTOBER 12, 2017

In new research , we use survey data from over 1,000 CEOs across six countries and the financial performance of their companies to explore these questions. The most common departments for CEOs to meet with are production (35% of time spent with others), marketing (22%), and finance (17%).

Survey 134

Survey Data Meeting Industry 134

Chad Barr

JANUARY 15, 2025

Suddenly, the insights go deeper, revealing actionable strategies and powerful trends that might otherwise remain hidden. Source: World Economic Forum, Future of Jobs Survey 2024 Imagine turning raw data into meaningful insights that can drive your business forward. That’s exactly what I’ll demonstrate today.

Strategy 52

Strategy Strategy Strategy& Trends 52

Harvard Business

DECEMBER 14, 2018

Writing in the Sloan Management Review, Boston College professor Gerald Kane noted that 87% of executives surveyed indicated that digital technologies will disrupt their industries to a great or moderate extent. Here are three strategies for developing digital distribution approaches that minimize risk: Embrace Stealth. Minimize Pain.

Strategy 128

Strategy Strategy Strategy& Insurance 128

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134

Marketing Agile Fashion Sales 134

Harvard Business

APRIL 10, 2017

What is your strategy? How has that strategy changed over time? How do you make decisions about changing that strategy? That’s a serious problem, since the process for making strategic decisions can shape the strategy itself. Making a strategy without knowing your process is like sailing without a compass.

Strategy 134

Strategy Strategy Strategy& Interviews 134

Harvard Business

AUGUST 9, 2016

Almost every organization today is putting customer experience (CX) at the core of its strategy, aiming to provide products and services that meet customers at every touch point. Although half of surveyed business leaders say CX is a top-two differentiator for their business, just half of them said they perform well in it.

Marketing 108

Marketing Insurance Insurance Data 108

Consulting Matters

JUNE 30, 2020

This year, we created a survey that we administered to both new and seasoned consultants to learn more about what drives smart people to start their own consulting businesses and what stands in the way of achieving their full potential. I started my own business due to the] uncertainty in the job market.

Study 156

Study Consulting Survey Methodologies 156

Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 130

Marketing Advertising Media Video 130

Peter Stark

MARCH 18, 2025

The employee market has been a rollercoaster at best over the last couple of years. To help leaders manage their staff, we have provided four strategies to reignite motivation and keep their teams engaged. Consistency is key when implementing these strategies. This will go a long way to increasing their engagement and loyalty.

Marketing 29

Marketing Development Survey Leadership 29

Jerry Fletcher

FEBRUARY 6, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy. I don’t have that kind of time. I have a business to run.

Marketing 98

Marketing Consulting Video Course 98

Epicflow

NOVEMBER 8, 2024

The State of Project Management 2018 survey by Wellingtone reveals a harsh truth — dissatisfaction with the current level of project management maturity in organizations all over the world is higher than a year ago. HHI had delivered more than 2,150 ships to 320 shipowners in 51 countries as of 2017.

Management 222

Management Cash Flow Industry Real Estate 222

Harvard Business

APRIL 5, 2023

A survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations.

Media 193

Media Research Survey Meeting 193

Consulting Matters

JANUARY 17, 2020

You also don’t need to become some marketing guru to land work with the C-Suite. Understands business drivers, challenges, competition, goals and strategies. Gathers information individuals and groups through the use of interviews, surveys, and other probing methods and draw conclusions from data that inform action.

Methodologies 207

Methodologies System Data Financial 207

Harvard Business

FEBRUARY 15, 2018

For six consecutive years NewVantage Partners has conducted an annual survey on how executives in large corporations view data. Six years ago, the primary focus of questions and answers in the survey was big data, which was relatively new on the business scene. The survey includes senior executives from 57 large corporations.

Data 134

Data Culture Company Survey 134

Consulting Matters

FEBRUARY 25, 2020

Related: The Little Known Strategy for Becoming an Executive Advisor. Your assessment isn't just what you formally do with surveys and focus groups. Therefore, you have to be vigilant in your marketing and especially your contracting to test that your clients are ready to work with someone like you. The Bottom Line.

Consulting 279

Consulting Methodologies Leadership Video 279

Harvard Business

MAY 1, 2023

Takeaways from a survey of more than 800 customer service reps.

Survey 184

Survey Wireless Media Sales 184

Harvard Business

MAY 29, 2017

During the past decade, we surveyed the leaders at the world’s largest companies annually through our Global Digital IQ Survey , tracking their evolving sentiments, priorities, and challenges of how they’re using technology to transform their own businesses. So much has changed since then. The answer, surprisingly, is no.

Survey 132

Survey Hotels Company Enterprise 132

Tom Spencer

AUGUST 18, 2023

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

Marketing 78

Marketing Consulting Case Interview Interviews 78

Harvard Business

MAY 10, 2018

As people search for answers, assistance becomes the new marketing battleground. And the biggest challenge marketers face in this age of assistance is knowing when to act. more likely to manage marketing technology within their marketing organization today. . How Leading Marketers Get Time on Their Side.

Bain 97

Bain Marketing Advertising Media 97

Harvard Business

MARCH 8, 2021

Survey data reveals where midsize companies have outperformed large and small businesses during the pandemic — and what they’re worried about.

Marketing 91

Marketing Small Business Survey Data 91

Tom Spencer

AUGUST 22, 2020

What is essential for successful marketing mix modeling? Is the market for the product or service growing? The goal is to accurately measure sales to ultimate users (the people the marketing efforts are focused upon). Reading Time: 6 minutes. Industry data: What are the trends in the specific industry?

Marketing 88

Marketing Advertising Retail Sales 88

Harvard Business

OCTOBER 25, 2018

.” In today’s tightening labor market, HR leaders must work relentlessly to develop and recruit people who advance digital transformation across their organizations. This neglect has hindered their ability to leverage data into talent strategies that can help transform their businesses.

Data 132

Data Talent Survey Recruiting 132

Harvard Business

JANUARY 3, 2017

Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Improving perception.

Retail 132

Retail Survey Bain Comparison 132

Harvard Business

OCTOBER 31, 2016

For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. Somewhere else?

Sales 70

Sales Marketing Survey Finance 70

Tom Spencer

APRIL 5, 2024

In this short article, we will delve into five key strategies that can help you become a great product manager. Understand the Market and End Users At the heart of effective product management lies a profound understanding of the market and the customers that the product is intended to serve.

Productivity 78

Productivity Management Strategy Strategy 78

Harvard Business

DECEMBER 18, 2024

A survey of 937 organizations found that many remain stuck in a counterproductive approach to making deals.

Survey 147

Survey Research Marketing Strategy& 147