Consulting Success

JULY 21, 2023

When you deliver a successful project, do you publish a consulting case study about it? A consulting case study is a short story about a successful project that explains… The problem your client was dealing with before hiring you; your expertise and process for solving that problem; and the results your expertise and process created.

Case Studies 246

Case Studies Case Study Study Examples 246

Harvard Business

NOVEMBER 12, 2024

When startups are deciding where to locate, many consider setting up shop in “tech clusters” that have developed labor markets for the specialized staff that startups need to grow. Yet these areas are dense with talent for a reason: It’s often due to the presence of large firms with whom these fledgling companies must compete.

Research 190

Research Company Talent Study 190

Harvard Business

MAY 17, 2024

It used to be thought that globalization would flatten out cultural differences among countries and regions of the world, making it easier than ever for companies to move into foreign markets.

Marketing 239

Marketing Culture Study Leadership 239

Consulting Success

OCTOBER 4, 2022

How To Start A Consulting Business In 2022 (6 Steps & Study) DUPLICATE is a post from: Consulting Success. By the end of this guide, you’ll know how to turn your skills and expertise into a profitable and successful consulting business. Let’s dive right in. (If If you want to read our “How To Start A Consulting.

Study 246

Study Consulting How To Data 246

Tom Spencer

JANUARY 4, 2025

One answer lies in founder-led marketing, a relatively new concept, but one taking the social media world by storm. We can get a better understanding of how effective founder-led marketing can be by considering two recent success stories. million the following year. Here are 3 actionable strategies that you can use to get started.

Marketing 88

Marketing Video B2C Media 88

Harvard Business

NOVEMBER 11, 2024

A study of over 1 million job listings posted before and after the introduction of major gen AI tools reveals the effect they’re having on gig workers.

Research 254

Research Marketing Tools Study 254

Harvard Business

JUNE 5, 2023

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. Research shows the three ways companies can do this are to refine the go-to-market model, turn every rep into an A player, and make sales and marketing support more efficient.

Sales 194

Sales Productivity Marketing B2B 194

Epicflow

JULY 20, 2022

In this case, a project manager should conduct a feasibility study that will help make the right decision as to whether it’s reasonable to intake this project or not. Read the article to learn about this study in more detail. . What Is a Feasibility Study? . Will the delivered product/services be in demand on the market?

Study 147

Study Management Resources Analysis 147

Harvard Business

JULY 19, 2023

A study, involving Edelman and nine major brands, finds that despite corporate hesitations, sustainable products are growing twice as fast as conventional ones, appealing across all demographics. Brands should ensure that product quality is not compromised while promoting sustainability.

Productivity 171

Productivity Marketing Research How To 171

Harvard Business

FEBRUARY 20, 2025

A new study analyzed turnover data for over 11,000 managers to explore the relationship between promotions, resignations, and employee loyalty.

Research 195

Research Marketing Study Data 195

Effective Managers

NOVEMBER 5, 2024

Provide Value-Added Services Offering additional value can differentiate your business and strengthen client relationships: Educational Content: Provide clients with valuable resources such as industry insights, white papers, and case studies. Adapt: Be flexible and adapt your strategies as needed to meet evolving client expectations.

Management 264

Management Metrics Software Survey 264

Consulting Success

JANUARY 15, 2018

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager.

Marketing 202

Marketing Consulting How To Culture 202

Steve Shu Consulting

MAY 20, 2018

One of the best ways to market yourself as a consultant is by having someone refer you to a client prospect. This type of marketing can be viewed through the lens of “networking by helping someone” (in contrast to networking and just meeting lots of people). They then invited me to propose to them.

Marketing 150

Marketing Case Study Case Studies Consulting 150

Harvard Business

MAY 14, 2018

A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking. In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. Data-Driven Marketing. Insight Center. Sponsored by Google.

Marketing 145

Marketing Advertising Data Hotels 145

Harvard Business

JUNE 24, 2024

Two studies by the authors demonstrate that the presence of robust shareholder agreements in publicly traded family firms in France adds 18% in market value to shareholders because they protect shareholders against misuse of capital by groups of family members.

Study 236

Study Data Groups Marketing 236

Tom Spencer

SEPTEMBER 8, 2023

Separate your research from the product In most fields, the only way to get reliable research results is to distance the participants and researchers from the desired outcome of the research by employing certain research methods such as blind studies or placeboes.

Marketing 166

Marketing Productivity Research Development 166

Harvard Business

SEPTEMBER 19, 2024

When multinational firms enter new markets, they have to choose how to manage the formal and informal local rules that can vary greatly. But constantly adapting to local practices could jeopardize a company’s ability to integrate operations across markets.

Research 238

Research Operations Study Marketing 238

Harvard Business

OCTOBER 19, 2021

A recent study found that more than half of midsize companies don’t have a roadmap to guide their digital strategy.

Marketing 167

Marketing Study Strategy Strategy 167

Harvard Business

JULY 31, 2024

While tempting to declare the present day a new age of tolerance and compassion, a deeper analysis suggests it might be wise to take a more guarded perspective, as the reality of the post-pandemic labor market is still unfolding.

Resumes 249

Resumes Research Analysis Study 249

Successful Independent Consulting

MARCH 28, 2025

Review your regularly recurring expenses by studying your credit card and bank statements. Schedule timeat least an hour a weekto do marketing and outreach related to business development, even when youre busy. Otherwise, youll be sacrificing too much of your income. Do an expense review to cut the fat.

Cash Flow 195

Cash Flow Consulting Banking Software 195

Consulting Matters

JUNE 30, 2020

I started my own business due to the] uncertainty in the job market. I would like to have my foundation set up before I start marketing myself. Now the biggest challenge - marketing! My least favorite part of consulting is] constant lead generation and marketing. Marketing Strategies/Sales. [I Admin.zzzzzzzzzzz.

Study 156

Study Consulting Survey Methodologies 156

Harvard Business

DECEMBER 19, 2018

The market for electric bikes had exploded in the past few years, especially in China, and it showed no signs of slowing down. Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. His two direct reports were split.

Case Studies 128

Case Studies Case Study Study Company 128

Harvard Business

SEPTEMBER 30, 2024

The switch came in response to a number of trends, including the distrust of American institutions after Watergate and Vietnam, and SEC rule changes that increased the importance of independent directors.

Company 225

Company Trends Study Research 225

Harvard Business

JULY 11, 2019

A recent study finds that it depends on the industry.

Marketing 132

Marketing Company Study Industry 132

Harvard Business

DECEMBER 11, 2020

First lesson: Big data is often smaller than it appears.

Case Studies 172

Case Studies Case Study Data Study 172

Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 130

Marketing Advertising Media Video 130

Harvard Business

DECEMBER 6, 2024

The highest-grossing tour in music history is a case study in how a legacy act can navigate the modern attention economy.

Case Study 239

Case Study Case Studies Study Sports 239

Consulting Success

JULY 24, 2017

His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies. Case studies and numbered lists are two of the powerful tools that white papers must contain.

How To 257

How To Consulting Case Studies Case Study 257

Harvard Business

NOVEMBER 26, 2024

A study of 275,000 customers found that the option to pay in installments increased revenue — but was used most by financially constrained shoppers.

Research 223

Research Financial Study Marketing 223

Harvard Business

JULY 23, 2024

A study examined the habits of almost 5,000 sales professionals whose livelihoods depend on their ability to build and deliver persuasive presentations. The findings revealed 12 common mistakes that were consistently self-reported among respondents.

Sales 240

Sales Study Report Marketing 240

Harvard Business

JUNE 7, 2024

In a series of nine experimental studies involving around 2,000 individuals considering online or retail purchases of a variety of products, the authors found precise discount depths — the difference between the original and sale price — can increase purchase intentions by up to 21%.

Sales 241

Sales Research Retail Study 241

Harvard Business

OCTOBER 18, 2018

” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. But one person had given him the lowest ratings possible, and from the written remarks, Lance could tell that it was Ahmed Lund, Barker’s head of sales.

Case Studies 132

Case Studies Case Study Study Sales 132

Harvard Business

AUGUST 13, 2024

In a new study, researchers examined some of these strategies, including Yelp and Wayfair’s labels which identify minority-owned businesses. In the last few years, large companies like Wayfair, Amazon, Yelp, DoorDash, and Instacart have launched initiatives to try to address racial inequality in their business models.

Research 239

Research Sales Groups Study 239

Jerry Fletcher

AUGUST 28, 2021

But when you study how they came to be so admired you may find you were unaware of some things that might change your beliefs. His basic premise was that testing all components of marketing a product was essential to overcome the risks inherent in advertising. Personal/ individual Marketing is really what self-help is all about.

Marketing 98

Marketing Consulting Advertising Productivity 98

Consulting Success

JUNE 12, 2017

I had enrolled in the Asian Studies Program. Instead, I wanted to learn about business, law, and marketing and then combine that knowledge with opportunities in Asia. The problem with that idea is that it relies on the market and the competition staying exactly where they are. Studying and knowing what to do is not enough.

Consulting 209

Consulting Engineering Study Marketing 209