Harvard Business

JUNE 3, 2022

A recent survey found that only 34% of consumers trust the brands they use.

Marketing 197

Marketing Survey 197

Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Consulting Success

AUGUST 8, 2019

It’s easy to get wrapped in your firm’s marketing or pricing strategies. This year, for the first time ever, we sent out a brand new survey to our list. These are important subjects for any consultant. But, there is one thing that comes before ANYTHING in your consulting business. And that’s your health and wellness.

Study 247

Study Consulting Survey Strategy 247

Harvard Business

JUNE 26, 2018

In the Business Outlook Survey, conducted annually by EY and the Women Presidents’ Organization (WPO), a global education and advocacy group, we ask WPO members and participants in EY’s global Entrepreneurial Winning Women program a slew of questions about their work and wages, growth aspirations, concerns, and opportunities.

Survey 123

Survey Study Data Enterprise 123

Harvard Business

JUNE 7, 2018

To help companies understand the state of pricing capabilities and how they figure into performance, Bain & Company conducted a global survey of sales leaders, vice presidents of pricing, CEOs, CMOs, and other executives at more than 1,700 B2B companies. Data-Driven Marketing. Insight Center. Sponsored by Google.

B2B 135

B2B Survey Company Sales 135

Consulting Matters

MARCH 3, 2021

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. Do the following: Do a survey with former and potential clients. Follow up a survey with interviews that allow you to probe for insight, clarity and really good phrases. Go where your clients might open up.

How To 401

How To Methodologies Survey Leadership 401

Harvard Business

AUGUST 28, 2017

Through a study of AI that included a survey of 3,073 executives and 160 case studies across 14 sectors and 10 countries, and through a separate digital research program , we have identified 10 key insights CEOs need to know to embark on a successful AI journey. Believe the hype that AI can potentially boost your top and bottom line.

Survey 135

Survey Tools Industry Automotive 135

Harvard Business

MAY 14, 2018

A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking. In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. Data-Driven Marketing. Distributed Database. Insight Center.

Marketing 143

Marketing Advertising Data Hotels 143

Chad Barr

MARCH 19, 2025

AI tools like Claude or ChatGPT and others, aren’t just fancy tech toys—they’re strategic weapons that can revolutionize your email marketing and broader marketing initiatives when wielded with precision. Think of these AI tools as your marketing department’s secret laboratory.

Marketing 52

Marketing Tools Sales Engineering 52

Harvard Business

AUGUST 25, 2017

In a survey of 18,000 professionals and students across these three generations from 19 countries, we found some important differences in their aspirations and values. Our survey respondents gave varying reasons. Leadership Ambitions. 77% of American Gen Y professionals said that gaining a leadership position was important to them.

Survey 134

Survey Leadership Training Training 134

Harvard Business

NOVEMBER 10, 2023

Companies can rescue qualitative survey data from the trash and dig for deeper insights. To do so, they should: tailor genAI tools to meet their organization’s specific needs, feed them existing data, and have them make suggestions for future survey questions.

Company 250

Company Survey Data Tools 250

Harvard Business

OCTOBER 12, 2017

In new research , we use survey data from over 1,000 CEOs across six countries and the financial performance of their companies to explore these questions. The most common departments for CEOs to meet with are production (35% of time spent with others), marketing (22%), and finance (17%).

Survey 134

Survey Data Meeting Industry 134

Harvard Business

MAY 30, 2018

The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American Marketing Association reports that the percentage of marketing budgets companies plan to allocate to analytics over the next three years will increase from 5.8% Insight Center.

Marketing 132

Marketing Data Advertising Talent 132

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134

Marketing Agile Fashion Sales 134

Consulting Success

MAY 22, 2017

Below you’ll find the results from our survey as well as my commentary and observations. 43% of consultants who participated in the survey earn $5000 or less per project. Almost 50% of all consultants who responded to this survey are earning less than $60,000 per year as a consultant. Pricing Structure. of the total.

Study 271

Study Consulting Survey Media 271

Successful Independent Consulting

NOVEMBER 29, 2024

Do some market-rate benchmarking to learn what other consultants are charging, or what clients are paying. Try doing a quick survey of similar consultants you know (maybe ask them to select from list of price ranges). In my example of $150 hourly, a 5% annual increase works out to $157.50 for year one, $165 for year two, and $172.50

Policies 195

Policies Examples Benchmarking Consulting 195

MishTalk

DECEMBER 8, 2024

BLS response rates plunged after COVID and never recovered, especially job market surveys.

Survey 80

Survey Marketing 80

Harvard Business

NOVEMBER 8, 2016

In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. A LinkedIn survey found that B2B buyers are five times more likely to engage with a sales rep who provides new insights about their business or industry.

B2B 192

B2B Sales Media Survey 192

Harvard Business

JUNE 1, 2023

A recent survey of CEOs suggests that most expect a recession in the U.S. It points toward a continuation of the current tight labor market, even as the economy cools in response to the Federal Reserve’s interest rate hikes and the ongoing banking turmoil. but that it will be “short and shallow.”

Survey 178

Survey Banking Marketing Trends 178

Harvard Business

NOVEMBER 21, 2019

According to a new survey, CMOs want to spend more time preparing for the future.

Marketing 107

Marketing Survey 107

Harvard Business

MARCH 8, 2023

Only half of chief executives are confident they are able to provide high-quality digital experiences to customers, according to a new survey.

Survey 228

Survey Advertising Sales Marketing 228

Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 129

Marketing Advertising Media Video 129

Successful Independent Consulting

FEBRUARY 22, 2017

It’s how you promote yourself and “go to market.” You may also want to try some of the free tools endorsed by personal brand guru William Arruda : Personal Branding Survey (15-day accounts are free) 50 Eye-Opening Questions to Uncover the Brand Called You Quiz: How Strong is Your Brand? It’s about your reputation.

Consulting 296

Consulting Advertising Survey Examples 296

Jerry Fletcher

FEBRUARY 6, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy. I don’t have that kind of time. I have a business to run.

Marketing 98

Marketing Consulting Video Course 98

Harvard Business

APRIL 5, 2023

A survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations.

Media 194

Media Research Survey Meeting 194

Tom Spencer

AUGUST 29, 2020

Much less emphasis has been placed on developing tools suitable for emerging markets and the businesses in these economies. Obstacles in Emerging Markets. Emerging markets face a unique challenge when it comes to deploying technology to fight COVID-19 due to the large role that informal markets play in these economies.

Marketing 103

Marketing Boston Consulting Group Government Transportation 103

Consulting Matters

JUNE 30, 2020

This year, we created a survey that we administered to both new and seasoned consultants to learn more about what drives smart people to start their own consulting businesses and what stands in the way of achieving their full potential. I started my own business due to the] uncertainty in the job market. Honestly, that is the thrill.

Study 156

Study Consulting Survey Methodologies 156

Harvard Business

MAY 1, 2023

Takeaways from a survey of more than 800 customer service reps.

Survey 185

Survey Wireless Media Sales 185

Jerry Fletcher

DECEMBER 19, 2020

There are three levels of expertise in my view: Your niche in the local market Well known in our industry A “leading light” in your industry. For me, it is marketing for consultants. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Stubborn counts. The payoff.

Marketing 94

Marketing Consulting Media Industry 94

Harvard Business

APRIL 14, 2017

My own firm released a survey recently of 835 large companies (with an average revenue of $20 billion) that predicts a net job loss of between 4% and 7% in key business functions by the year 2020 due to AI. In stark contrast, very few of the companies we surveyed were using AI to eliminate jobs altogether. bribes and kickbacks).

Company 160

Company Survey Finance Engineering 160

Successful Independent Consulting

JULY 16, 2019

It’s hard to know if your expertise will be in demand, but like most solopreneur marketing, the more specific your niche, the better. Go above and beyond in the initial surveys—try to not just answer the questions posed, but also talk about other thoughtful questions, ideas etc. Which Council Members get the most work?

Talent 297

Talent Research Consulting Conference 297

Harvard Business

MARCH 8, 2021

Survey data reveals where midsize companies have outperformed large and small businesses during the pandemic — and what they’re worried about.

Marketing 91

Marketing Small Business Survey Data 91

Epicflow

DECEMBER 20, 2024

Real-World Evidence (RWE) This approach implies obtaining clinical data beyond traditional clinical trial s: by analyzing the information provided by wearable device s and medical record s and conducting patient surveys. Retrieved from: [link] Precision Medicine Market Report 2025: Key Data & Innovations.

Pharmaceuticals 130

Pharmaceuticals Trends Industry Healthcare 130

Epicflow

NOVEMBER 8, 2024

The State of Project Management 2018 survey by Wellingtone reveals a harsh truth — dissatisfaction with the current level of project management maturity in organizations all over the world is higher than a year ago. HHI had delivered more than 2,150 ships to 320 shipowners in 51 countries as of 2017.

Management 222

Management Cash Flow Industry Real Estate 222

Clarity Consultants

FEBRUARY 9, 2025

By investing in L&D, organizations can close skills gaps, improve employee engagement, and enhance their overall competitiveness in the market. L&D programs help organizations keep up with industry trends, adopt new technologies, and respond to changing market demands.

Metrics 147

Metrics ROI Training Training 147