How Global Companies Can Succeed in China’s Competitive EV Market
Harvard Business
OCTOBER 2, 2024
Automakers must forge strategic partnerships, invest in local R&D, and cultivate a brand identity that resonates with Chinese consumers.
Combatting COVID-19 in Emerging Markets
Tom Spencer
AUGUST 29, 2020
Much less emphasis has been placed on developing tools suitable for emerging markets and the businesses in these economies. Obstacles in Emerging Markets. Emerging markets face a unique challenge when it comes to deploying technology to fight COVID-19 due to the large role that informal markets play in these economies.
Marketing 
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Startups: Picking the right opportunity for your career
Tom Spencer
NOVEMBER 8, 2024
Identify the areas that you are passionate about Consulting provided me with exposure to various industries, but I realized I wanted to delve deeper into the world of transportation. These startups have usually been in operation for around five years, have substantial funding, and have products that have achieved product-market fit.
Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance
Harvard Business
MARCH 21, 2018
That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.
Marketing 134
134 
Case Interviews: How to Stand Out in the Crowd
Tom Spencer
NOVEMBER 15, 2024
The scenarios can range from market entry strategies to profitability analysis, mergers and acquisitions, and more. If you are not from a business background, it is important to learn basic concepts such as market sizing, supply and demand, competitive analysis, and basic financial principles such as profit margins and break-even analysis.
Managing Risks in Manufacturing Projects: Essentials and Best Practices
Epicflow
OCTOBER 4, 2024
Supply chain disruption involves raw material shortages, delays in transportation, trade restrictions, and more. Supply chain disruptions This challenge is typical for a great number of industries, and despite considerable efforts still exists in today’s post-pandemic world.
Management 147
147 
The Rise of FinTech in Supply Chains
Harvard Business
JUNE 22, 2016
This improved working capital can be used to fund growth in new markets. This is similar to the way third-party logistics companies (3PLs) arrange transportation. It used to be that a firm would have all of its transportation contracted with one trucking company. FinTechs typically act like brokers.
Transportation 131
131 
A Refresher on Marketing Myopia
Harvard Business
AUGUST 22, 2016
Regardless of which number is right, there is no doubt that a lot of time and energy go into marketing products that will no longer exist in a year. The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). .” What is marketing myopia?
Marketing 70
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The Goldilocks Theory of Product Success
Harvard Business
JULY 7, 2016
Almost 50% of market pioneers fail, and later entrants or organizations that don’t enter a market first often end up being more successful. Being optimally distinct—and marketing yourself as such. Horses had been the primary transportation method for thousands of years. Cloaking change in a coat of similarity.
Productivity 125
125 
How Good Companies Become Market Leaders (Without an Infusion of Capital): Interview with Charles Browne
Consulting Matters
APRIL 24, 2020
Sometimes the marketing message has fallen off. So, sometimes it’s a disconnect just on that marketing plan. You have a small, local marketing plan that really resonates with a particular geographical community, or some other psychographic community. Well, sneakers is a bigger market. Why isn’t it getting out?
Interviews 156
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Achieving Startup Success via Product-Market Fit
Tom Spencer
JULY 14, 2023
It has come to be known as product-market fit. After lack of funding, failure to achieve product-market fit is the most common reason that startups fail. Thus, achieving product-market fit should be a top priority for any founder looking to achieve long-term success. What problems do customers actually have?
Productivity 78
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For Some Platforms, Network Effects Are No Match for Local Know-How
Harvard Business
JULY 26, 2018
Uber’s setback in the international market, however, wasn’t its first. To venture capitalists and the financial market, no business model is more attractive than a platform. Any platform still needs to achieve a product-market fit to succeed in the long run.
Recruitment 127
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The Ansoff Matrix
Tom Spencer
OCTOBER 8, 2013
A framework to help executives, senior managers and marketers devise strategies for future growth. The Ansoff Matrix is particularly useful for strategic planning because it provides a framework to help executives, senior managers and marketers devise strategies for future growth. What is a Product-Market Growth Strategy?
Productivity 113
113 
Airlines Like United Can Underpay Bumped Passengers Because of a Government Rule
Harvard Business
APRIL 12, 2017
Department of Transportation (DOT) rule — is already to blame for some of the problems with overbooking. Gate agents typically let the market rule by raising the reward until enough flyers decide to change their travel plans. This will yield a more market-based result. But a government regulation — an obscure U.S.
Airlines 123
123 Is Tesla Really a Disruptor? (And Why the Answer Matters)
Harvard Business
AUGUST 16, 2017
But is its automotive business a disruptor, poised to transform the entire transportation sector? Netflix disrupted the video rental market at least twice—first with its DVD mailing service and then, in 2007, with its streaming Internet-based service, which clearly met the better and cheaper criteria for a true Big Bang Disruption.
Automotive 133
133 Top 10 Consulting Firms in the Middle East
Management Consulted
APRIL 2, 2017
However, due to its rich history in the region, the firm knows the market deeper, better, and has the best government and private sector relationships. Dubai is one of the firm’s newest offices, and for good reason – the city is a hot spot for tourism, real estate investment, trade, transportation, and financial services.
Oliver Wyman 160
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Emerging Demographics Are the New Emerging Markets
Harvard Business
JULY 13, 2016
A radical demographic shift is transforming the nature of consumer markets. Marketing savvy just isn’t enough to track these consumers. The young may be the darlings of marketers, but for companies chasing growth, the truly glamorous market is the elderly. Juan Díaz-Faes for HBR. spending on home improvement.
Marketing 70
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Cass Truck Transportation Index in Freefall
MishTalk
JUNE 22, 2016
It’s a measure of market fluctuations in per-mile truckload … Continue reading → The Cass Truckload Linehaul Index is down for the third consecutive month.
How Do You Grow A Business In A Fast-Changing Market?
Simon Associates
FEBRUARY 12, 2020
Take Lyft and Uber, for example, and how they’ve upended transportation. Apps and mobile devices continue to cause major market shakeups as they either change the way people interact with a market or find their way into new markets. And it’s not slowing down, it’s speeding up!
Marketing 54
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Hard Questions on Our Transition to Driverless Cars
Harvard Business
APRIL 11, 2017
Given how central automotive transportation is to our cities, commerce, and daily lives, saying that AI will change life as we know it is no understatement. This distinction is important because the driver is typically the most expensive part of a transport business, be it taxi services, last-mile logistics, or long-haul trucking.
Automotive 103
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What Should an Apple Car Be?
Harvard Business
JULY 4, 2017
With that in mind, I can see three potential scenarios for how Apple might play in the autonomous car market. Some of them may never enter the car market, or may at least significantly delay a move toward ownership. Apple has a great intuitive feel for how consumers see a market, versus how manufacturers see it.
Sports 124
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What Inclusive Urban Development Can Look Like
Harvard Business
JULY 11, 2017
EDENS, of which the latter is CEO, has led the revitalization of the 45-acre Union Market district in Northeast Washington, DC. The Union Market challenge. Located on the east side of the NoMa train tracks, Union Market began as a working food production and distribution center in the 1930s.
Development 179
179 
A Closer Look at How the Opioid Epidemic Affects Employment
Harvard Business
AUGUST 20, 2018
So what’s the actual connection between prescription opioids and the labor market? Any of these factors, or a combination of them, could really be to blame for both high substance abuse and poor labor market conditions. To answer this question, we analyzed data on all opioid prescriptions filled at pharmacies across the U.S.
Transportation 127
127 
Two Ways to Break into India’s Consumer Market
Harvard Business
OCTOBER 10, 2016
While India is the fastest growing major economy in the world today, some foreign companies are still struggling to enter the market there. To enter the Indian market with more profitability, multinational companies would benefit by creative use of the country’s supply chain and the explosive growth of its online channel.
Marketing 70
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Startup Experience: A Must for Every Young Professional
Tom Spencer
JUNE 21, 2024
While my consulting experiences afforded me exposure to diverse industries, the crux of my passion lay within the realm of transportation. Through firsthand engagement with customers and iterative feedback cycles, I honed my ability to tailor products and services to meet evolving market demands.
How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business
SEPTEMBER 7, 2016
We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. We found an ideal storefront near a busy market in central Bhubaneswar. In addition, stoves are difficult to transport from demo to demo.
Sales 70
70 The Reason Air Travel Is Terrible and So Few Airlines Are Profitable
Harvard Business
MAY 27, 2016
Instead of getting into a price war or squabbling over a shrinking market, both disruptors and incumbents find new ways to create value. This benefits customers – both the high-end customers being chased by incumbents, and the low-end or middle-market consumers being served by disruptors — and the industry at large.
Airlines 126
126 The Growing Business of Helping Customers Slow Down
Harvard Business
DECEMBER 7, 2018
In our research, this was achieved via walking on a daily basis rather than using faster forms of transportation. Through this research, we identified three key dimensions to slowing down: Embodied deceleration , which is the physical slowing down of the body.
Tourism 132
132 
Writing Your Résumé When Your Job Title Doesn’t Reflect Your Responsibilities
Harvard Business
MAY 16, 2017
Throughout four-day visit, arrived early and left late to ensure that everything ran smoothly, including meetings, housing, transportation, and meals. Meghna has been COO of a small market research company since she earned her MBA several years ago. into multiple global markets. Example #2: Breaking into a new industry.
Transportation 134
134 
The Right and Wrong Ways to Regulate Self-Driving Cars
Harvard Business
DECEMBER 6, 2016
This means self-driving cars have shifted from a period of wild experimentation directly to market adoption — what Paul Nunes and I describe in our 2013 HBR article as “big bang” disruption. legal system is already having trouble keeping up with the pace of developments in transportation.
Beyond Content: It’s Time for Experiential Marketing
Chad Barr
SEPTEMBER 16, 2015
This week’s reflection point: It’s widely known that content marketing is critical to business success. But in this day and age, creating valuable, relevant content for your target audience isn’t the only marketing strategy you need. This week’s tip: Ready to go beyond content marketing?
Marketing 52
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Lobbyists Are Behind the Rise in Corporate Profits
Harvard Business
MAY 26, 2016
Firms engage in political “rent seeking”—lobbying for regulations that provide them sheltered markets—rather than competing on innovation. I account for the roles of R&D, spending on advertising and marketing, and on administrative costs, including IT. Regulators expected cable prices to fall by 10%.
Pharmaceuticals 130
130 
Durable Goods Decline Second Month; Key Take-Aways
MishTalk
OCTOBER 28, 2014
However, transportation (especially commercial and military plane orders) are so large and volatile, the overall results are nearly useless. with transportation orders up 73.3%. Ex-Transportation Orders 168,186 168,603 167,491 -0.2 Transportation Orders 73,447 76,261 132,271 -3.7 billion or 1.3 This follows an 18.3
As Machines Take Jobs, Companies Need to Get Creative About Making New Ones
Harvard Business
MAY 22, 2017
Jobs in retail, transportation, manufacturing, and agriculture are highly vulnerable to technological change. Over 33 companies are now working on autonomous vehicles, which will soon replace transport jobs. Over 33 companies are now working on autonomous vehicles, which will soon replace transport jobs.
Company 131
131 
Durable Goods Orders Plunge 7.3%, Nondefense New Orders for Capital Goods Plunge 15.4%; Plunge to Accelerate?
MishTalk
AUGUST 26, 2013
Transportation equipment, down following three consecutive monthly increases, led the decrease, $16.7 Transportation equipment, up fourteen of the last fifteen months, led the increase, $0.7 New Durable Goods Orders Excluding Transportation. New Orders. New orders for manufactured durable goods in July decreased $17.8
The Best Companies Invest Aggressively in These 3 Areas
Harvard Business
JUNE 30, 2016
We were reminded of this a few years ago, when we studied a major European conglomerate with more than 50 distinct businesses spread across dozens of markets. So they went after that goal, investing in a big way, and today they have the only supply chain in their key markets that is completely controlled from the farm gate to the end user.
Company 132
132 BearingPoint Interview Preparation – Mystery or History?
Management Consulted
JANUARY 20, 2014
On February 8th, 2001, KPMG Consulting, LLC, went public on the NASDAQ starting at $18 per share under the ticker “KCIN” Their IPO was 6 months delayed due to the quickly declining high-tech consulting services market. Digital Marketing, Sales & Customer Services. Air Transport. Capital Markets.
BearingPoint 139
139 
Psychographics — New(ish) Word, Old Concept
The Clever Consultant
JUNE 21, 2013
That’s the word some marketers use about the craft of trying to get into your audience’s head. Has a marketing firm asked you about your clients’ psychographic profile? For example, we’re working on a project that includes doing some marketing for a new restaurant.
Transportation 100
100 The Scale of the Climate Catastrophe Will Depend on What Businesses Do Over the Next Decade
Harvard Business
OCTOBER 9, 2018
degrees will require “rapid and far-reaching transitions in energy, land, urban and infrastructure (including transport and buildings), and industrial systems” and this transition will need to be “unprecedented in terms of scale…and imply deep emissions reductions in all sectors.” Keeping the world at 1.5
Energy 132
132 Congratulations to Illinois: Most Government Bodies, Most Convicted Governors, Lowest Credit Rating
MishTalk
NOVEMBER 19, 2013
It is also quite common to have additional layers of government such as libraries, park districts, forest preserves, fire protection, sanitation, transportation and even mosquito abatement districts. This classification can cover anything from transportation to public safety to water sanitation to parks and libraries.
Government 76
76 
Does Work Make You Happy? Evidence from the World Happiness Report
Harvard Business
MARCH 20, 2017
The available categories cover many kinds of jobs, including being a business owner, office worker, or manager, and working in farming, construction, mining, or transport. This is the case across a variety of labor-intensive industries like construction, mining, manufacturing, transport, farming, fishing, and forestry. Related Video.
Report 134
134 
Riders in Alphabet’s Waymo Cars Will Now Be Insured
Harvard Business
DECEMBER 21, 2017
” Founder and CEO of Trov Scott Walchek said that “ this partnership highlights the convergence of the future of transportation with the future of insurance. All of those folks are going to market with some new form of mobility that did not exist,” said Ian Sweeney, the general manager of Trov Mobility. In April 2017,Tr?v
Insurance 70
70 
Bringing the Power of Platforms to Health Care
Harvard Business
NOVEMBER 10, 2016
They started back in 2009 with black car limos, which were essentially the academic medical centers of transportation: extremely expensive and mostly empty. Last year they ran a one-day pilot to deliver 2,000 flu shots over four hours in 35 cities.
Healthcare 114
114 
4 Things That Are Required Right Now
The Fearless Marketer
MAY 4, 2020
In last week’s Webinar on Going Radically Virtual, I did a poll to measure what the participants were doing in their marketing during the pandemic. Shopping, entertainment, news, restaurants, and transportation have all been turned upside down. The post 4 Things That Are Required Right Now appeared first on Action Plan Marketing.
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