Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134

Marketing Agile Fashion Sales 134

Successful Independent Consulting

FEBRUARY 12, 2021

Supply and demand – Assess the market for your expertise to get an idea of how hard it may be to find work. Marketability – Were former bosses, colleagues or teammates sad to see you move on to a different department or project? Are you comfortable reaching out to nearly everyone you know to tell them that you’re going out on your own?

Cash Flow 370

Cash Flow Consulting Insurance Insurance 370

Melissa Agnes

JUNE 3, 2014

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Thanks to all of you who attended and participated in my workshop. Workshop: Effective Issues Management in this Digital Age. Learn more here.

Management 82

Management Case Interview Media Airlines 82

Clarity Consultants

JUNE 28, 2023

In today’s rapidly evolving business landscape, where technological advancements and market dynamics are constantly changing, the concept of continuous learning has become vital for individuals and organizations. These may include workshops, seminars, webinars, online courses, mentorship programs, and conferences.

Development 290

Development Strategy Strategy Strategy& 290

David A Fields

AUGUST 15, 2014

A question I was asked: I spoke at a workshop and collected 55 business cards from the 80 participants that attended. Agreements Consultants Context Discussion Creating Value Fees Positioning Proposals Relationships adding value agreements benefits Connections Consultative selling Marketing positioning. Should I send them an email?

Consulting 150

Consulting Marketing 150

Successful Independent Consulting

JULY 16, 2019

It’s hard to know if your expertise will be in demand, but like most solopreneur marketing, the more specific your niche, the better. Additional Resources: More information about working as a consultant on longer GLG consulting projects PICA web workshop on July 23: Branding to Build Your Business (a,k.a.

Talent 297

Talent Research Consulting Conference 297

Successful Independent Consulting

NOVEMBER 30, 2023

Outbound Marketing: Craft engaging content for newsletters, emails, brochures, and LinkedIn posts. Disclaimer: I wanted to delete this next part, but I’m leaving it so you can see what ChatGPT drafted based on the workshop transcript and my prompts.] Embrace ChatGPT as your personal assistant, and watch your productivity soar.

Productivity 195

Productivity Consulting Tools Efficiency 195

Successful Independent Consulting

JANUARY 23, 2019

For example, facilitation, workshops, coaching engagements, and possibly assessments. For example, a report, plan, assessment, workshop, list of recommendations, or a specific number of coaching sessions. In priority order, here’s a list of considerations to evaluate if a fixed-fee price is a good idea.

Consulting 186

Consulting Cash Flow Interviews Examples 186

Kates Kesler

OCTOBER 26, 2015

Advanced Practitioner Workshop. During this two-day, highly interactive, case-based workshop we will share insights from our forthcoming book bringing to life three and four dimensional organizational structures in some of the world’s largest and most complex global companies. Dec 9-10, 2015. New York University. Kimmel Center.

Agile 50

Agile Operations Government Tools 50

Clarity Consultants

JULY 20, 2023

Offer a mix of formal training programs, workshops, webinars, mentoring, coaching, and self-paced eLearning modules. Offer opportunities for upskilling and reskilling to adapt to changing technologies and market trends. Provide regular training sessions that align with business goals and individual career paths.

Culture 243

Culture Training Training Conference 243

Successful Independent Consulting

OCTOBER 13, 2021

If you’re struggling with your branding, this 90-minute PICA workshop will help! …and not like this…. Follow the steps in this article to do that. It’s not difficult but there is a trick to it!) Know Your Niche: Branding to Build Your Business.

Media 195

Media Financial Consulting Marketing 195

Consulting Matters

JANUARY 5, 2020

You might even stay up at night wondering what words you can use to establish instant credibility and how to market yourself so that what you offer comes across as irresistible. For example, at the end of an all-day workshop with his senior leaders, he asked them to give a grade for the day's experience. as little as 90 days.

Energy 218

Energy Training Training Video 218

Clarity Consultants

JULY 17, 2024

The rapid pace of technological advancement is unprecedentedly reshaping the job market. Understanding the Future Job Landscape Predicting the future job market is complex, but specific trends offer valuable insights. For instance, jobs in AI and machine learning, data science, cybersecurity, and digital marketing are rising.

Training 162

Training Training Emotional Intelligence Trends 162

Consulting Matters

SEPTEMBER 12, 2018

Having a world-class website that serves as the center of gravity for your marketing efforts is essential. If you skip the web process and go straight to marketing, you might employ tactic after tactic without really having a sense of the end game outside of finding clients. Or maybe you read a book or attended a workshop.

Development 184

Development Film Marketing Productivity 184

Successful Independent Consulting

MARCH 30, 2023

Photo 88154384 / Be A Professional © Lkeskinen0 | Dreamstime.com As a solopreneur, good marketing is critical. A well-polished image can attract clients by conveying competence and professionalism. It can differentiate you from competitors, and it demonstrates that you take your business seriously.

Consulting 150

Consulting Advertising Resources Company 150

The Fearless Marketer

MARCH 18, 2019

If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. The problem with marketing today is that there are way too many options and it’s much too confusing. He does live workshops and films everything. Fist pumps! Best example: A non-duality teacher named Rupert Spira.

Marketing 75

Marketing Strategy Strategy Strategy& 75

The Fearless Marketer

JANUARY 7, 2019

Judy is one of the most creative (and effective marketers) of her professional services that I have ever met. Not only that, she’s really enthusiastic about her marketing. Judy went on to grow her business very successfully over the next three decades and continues to market it in creative ways. Cheers, Robert.

Marketing 72

Marketing Journal Case Interview Interviews 72

On the Brink Podcast

JANUARY 17, 2022

Hear how Blue Ocean Strategy helps you own your market! Brian is a trained Blue Ocean Strategist who helps businesses find unmet customer needs and create uncontested market space by using the tools and methods of Blue Ocean thinking.

Marketing 69

Marketing Methodologies Tools Training 69

Clarity Consultants

SEPTEMBER 3, 2024

Companies must prioritize employee upskilling to stay competitive in the market. In tight labor markets, offering opportunities for skill development can be a crucial differentiator for your organization. As they acquire new skills, they increase their value within your organization and become more competitive in the job market.

Training 147

Training Training ROI Tools 147

Steve Shu Consulting

APRIL 2, 2010

Business plans can often take the form of workshop sessions and Powerpoint documents as opposed to a traditional textual Word document. Business Development General Management Intrapreneurship Management Consulting Sales And Marketing Ventures & Entrepreneurship Business Plan Entrepreneurship Strategy' intrapreneurship).

Case Interview 150

Case Interview Sales Tools Development 150

Tom Spencer

OCTOBER 11, 2024

Additionally, companies are promoting mental health awareness through training and workshops that help employees recognize and manage stress and mental health issues. For example, Google provides its employees with access to on-site wellness centers and virtual therapy sessions. Zuhair Imaduddin is a Senior Product Manager at Wells Fargo.

Resources 78

Resources Productivity Talent Policies 78

Successful Independent Consulting

MAY 19, 2022

business development, marketing, etc.). For example, if you do workshops or any sort of assessments (say, a culture assessment or diversity assessment), you’re probably not making as much as you could if you charged a fixed price instead of hourly. This includes tasks that you may not enjoy doing, like business development.

Exercises 195

Exercises Development Software Examples 195

Johanna Rothman

MAY 24, 2024

Think of a public workshop as a taste of your private workshops. Or, these public workshops might only be content marketing for your brand. However, while most conferences allot more time for workshops, workshops are not the same as longer talks. This excerpt is from the speaking book.

Guidelines 79

Guidelines Conference Video Marketing 79

Successful Independent Consulting

SEPTEMBER 13, 2018

Magazine and they think they’re digital marketing experts. What is the market segment or industry of your ideal client? For example, start-ups, mid-market, or global companies? You can add bells and whistles later as your business grows (a nice logo, search engine optimization, an elaborate content marketing strategy, etc.).

Consulting 236

Consulting Case Interview Engineering Industry 236

Successful Independent Consulting

APRIL 1, 2024

Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. For example, Fortune 500 or middle market? They think that putting themselves out there with a variety of services and expertise means they’ll be hired for more work. The exact opposite is true. What problem was being solved? What was the industry?

Exercises 195

Exercises Turnaround Leadership Consulting 195

Johanna Rothman

AUGUST 31, 2022

I finished all the video editing for the writing workshop. Because there's more work to finishing the workshop, I'm sure I will not finish the workshop today. Those purchase orders are much larger sums of money than an online workshop or revenue from a book. The marketing for that workshop is also separate.

Productivity 118

Productivity Development Video Management 118

Harvard Business

APRIL 18, 2017

For managers and marketers alike, the power to calculate what customers might be worth is alluring. Having facilitated scores of workshops around it worldwide, I know it gets results. Steven Moore for HBR. That’s what makes customer lifetime value (CLV) so popular in so many industries.

Company 134

Company Exercises Metrics Examples 134

Harvard Business

OCTOBER 29, 2018

For example, several months ago, a global financial services company asked me to design a workshop to help their employees be less bureaucratic and more entrepreneurial. Unless those issues were addressed, a workshop would prove useless. For example, one of my clients rolled out a company-wide mindfulness workshop.

Training 131

Training Training Company Development 131

Clarity Consultants

FEBRUARY 9, 2025

By investing in L&D, organizations can close skills gaps, improve employee engagement, and enhance their overall competitiveness in the market. L&D programs help organizations keep up with industry trends, adopt new technologies, and respond to changing market demands.

Metrics 147

Metrics ROI Training Training 147

Wakeman Consulting Group: Dave's Blog

JANUARY 6, 2023

I’m looking for a little feedback here, but I have the idea of putting together a one-day pricing workshop to help folks set better prices. Overview of the workshop goals and objectives. Recap of key points covered in the workshop. Here’s the outline: I. Introduction. Introduction of participants. Conclusion.

Strategy& 45

Strategy& Strategy Strategy Groups 45

Successful Independent Consulting

AUGUST 4, 2022

Supply and demand – Assess the market for your expertise to get an idea of how hard it may be to stand out from the crowd and get work. Are you good about keeping in touch with former colleagues or clients? Are you comfortable reaching out to nearly everyone you know to tell them that you’re going out on your own?

Cash Flow 195

Cash Flow Consulting Insurance Insurance 195

IMC USA

SEPTEMBER 5, 2018

It includes three workshops, several breakout sessions, three general sessions, an interactive Q&A session called The Talk Show, networking with other consultants, and exhibits of various technologies, tools and methodologies geared to consultants. Fort Lauderdale, Florida.

Development 100

Development Consulting Conference Methodologies 100

The Fearless Marketer

APRIL 27, 2020

Are you starting to think, “How will I market my business after the pandemic is over?” We won’t be visiting clients, leading workshops, or giving keynote speeches. What this looks like is doing all client service and marketing activities by phone, Zoom, and email. But this hardly means we’ll be back to “business as usual.”.

Marketing 62

Marketing Meeting Media Course 62

Johanna Rothman

AUGUST 30, 2023

I offer custom workshops to my clients at a much higher fee. Sometimes, those facilitation techniques are part of a workshop, but more often as consulting. I added value by running internal workshops on how to hire my replacement manager. Interested in the consulting workshop later this year? But they're not succeeding.

Consulting 85

Consulting How To Conference Examples 85

The Fearless Marketer

FEBRUARY 22, 2021

When we think about marketing our professional services, we usually think about all the things we need to DO to get clients. But that is usually very limited because marketing has numerous components and also processes. Plus, marketing has outer and inner aspects. Can you articulate your marketing message so clearly?

Marketing 62

Marketing Training Training Advertising 62

Consulting Matters

AUGUST 4, 2022

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. If so, check out my services: [link]. Connect on LinkedIn: Betsy Jordyn [link].

Operations 156

Operations Leadership Hotels Sports 156

Johanna Rothman

AUGUST 1, 2023

I met Mark back in 2017 when I attended an Anthology workshop from the nice folks at WMG Publishing. I sold two short stories at that workshop, my very first short story sales. And why writing is so good for content marketing. At the time, he thought I was an experienced short story writer. (Uh, Enjoy, and laugh along with us.

Agile 83

Agile Sales Marketing Consulting 83