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Online Retailers Should Care More About the Post-Purchase Experience

Harvard Business

Soon retail brands aligned their strategies around two critical moments: 1) when a customer decides whether to purchase a product, and 2) when a customer uses the product for the first time. Today, retail brands create customer experiences around these four moments and focus on driving shoppers to click the “buy” button.

Retail 126
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To Change Your Strategy, First Change How You Think

Harvard Business

” Beyond the usual financial metrics, JetBlue also measures the strength of its culture and the quality of its experience. But that was the outcome, not the strategy. ” GE is also using very different metrics for its platform businesses. For example, most retailers are merchants using technology.

Airlines 134
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Bank Valuation: Understanding Key Ratios and Metrics

Tom Spencer

In this article, we will explore the importance of profitability ratios and valuation metrics that are crucial when analyzing banks. There are seven key profitability ratios and two valuation metrics that it is important to understand. It is not a useful metric for comparing different business lines.

Metrics 88
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Don’t Be Tyrannized by Old Metrics

Harvard Business

While effective metrics are essential for focusing attention and achieving results, they can also overpower better sense. Most industries cower to a few central metrics, the yardsticks that define the winners and losers. Metrics tried and proven over years become a guide to what’s important, driving resource allocation.

Metrics 70
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What Retail Can Teach Health Care About Digital Strategy

Harvard Business

Retailers know they have to find the right blend of digital convenience and in-person service. Like banks, airlines, and retailers, health care providers will need to offer an easy, digital front-end experience to their customers. Fanatic Studio/Getty Images. Insight Center. Health Care’s New Frontier. Sponsored by Optum.

Retail 71
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What Inclusive Urban Development Can Look Like

Harvard Business

After repurposing many of the original structures and facades, the district is now evolving into a retail, restaurant, arts, and culture destination, a forum for local events, a flexible work space for businesses, and a residential area, all while evolving its manufacturing with 21 st century operations.

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An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

Companies deploying emotional-connection-based strategies and metrics to design, prioritize, and measure the customer experience find that increasing customers’ emotional connection drives significant improvements in financial outcomes.

Retail 132