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How Retailers Became Ad Platforms

Harvard Business

Major retailers are today, most notably Amazon, are creating and operating their own advertising platforms — and they’re making millions doing it. McKinsey estimates that by 2026, retail media will add $1.3 trillion to enterprise values in the U.S. alone, with profit margins between 50% and 70%.

Retail 248
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A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works

Harvard Business

Traditional retailers are feeling the heat. Even as competition intensifies , shoppers’ visits to retail stores are declining every year, leading one industry veteran to ominously ask his peers , “Is anyone not seeing large traffic declines?” ” Online retail, on the other hand, is thriving.

Retail 134
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3 Changes Retailers Need to Make to Survive

Harvard Business

Few industries are being disrupted as drastically as the retail industry. More retail purchases are moving online, and a growing number of manufacturers now sell to consumers directly, cutting out retailers entirely. It’s either adapt to the new environment or step aside and make room for a competitor who can.

Retail 128
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E-Commerce Platforms Must Prioritize the Consumer-Influencer Relationship

Harvard Business

Managing the platform to generate sales, therefore, is about enabling the right content to reach the right viewers. Are the big retail platforms ready for this new model? In this model, consumers buy products during their engagement with the content provider.

Retail 249
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Leveraging AI for Enhanced Business Performance

Effective Managers

Examining Practical Applications of Artificial Intelligence (AI) in Improving Business Processes Leveraging AI into business operations has become a transformative force across various industries. AI in Streamlining Operations AI technology has made significant strides in optimizing operational efficiency.

Ethics 219
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How 4 Retailers Became “Best Places to Work”

Harvard Business

These retailers pay better than many others and that counts for a lot in a low-wage industry like retail. For example, it provides regional sales data to spur store-to-store competition. For Costco founder Jim Sinegal, retailing is fundamentally a people business, which means it has to get the people part right.

Retail 134
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Research: When Retail Workers Have Stable Schedules, Sales and Productivity Go Up

Harvard Business

The relentless rise of online retailers has led to deep soul searching among brick-and-mortar retailers to find ways to compete. The traditional methods of competing through convenience, assortment, and pricing are largely ineffective against online retailers who outperform brick-and-mortar retailers in these dimensions.

Retail 71