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Using Analytics to Align Sales and Marketing Teams

Harvard Business

At the same time, the software company has wasted time and resources on duplicate, uncoordinated, and ineffective marketing and sales outreach. Companies need an orchestrator to ensure marketing and sales outreach is well-coordinated and aligned with customer buying needs. The buying process is no longer linear or consistent.

Sales 129
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Sales Bonuses Are Supposed to Motivate, So Don’t Waste Them on Easy Targets

Harvard Business

The belief is that at-risk pay motivates salespeople to work hard and direct effort towards sales activities that encourage achievement of sales goals. sales forces, but the mix varies across industries and sales roles. Within an industry or company, pay mix often varies across sales roles.

Sales 71
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ZS Associates Firm Profile

Management Consulted

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Upon realizing that their findings were highly applicable to the problems of sales force sizing and resource allocation, they decided to investigate further. sales force teams.

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IBM Consulting Interviews: Navigating the IBM GBS Maze

Management Consulted

Although it started as a tiny group, paling in comparison to the bohemoth revenues of the firm’s hardware sales, this group is now known as IBM Global Services (IGS) which is responsible for 50% of IBM’s revenue globally. Marketing Sales & Service. Howe created the IBM Consulting Group in 1992. Finance Risk.

IBM GBS 203
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Startups Are Turning Customers into Lobbyists

Harvard Business

In Minnesota, a baker named Shelley Erickson mobilized customer support through two petitions on Change.org to challenge “cottage laws” that prohibited the sale of food made by independent bakers in their homes. Small businesses and entrepreneurs have also effectively deployed online petitions.

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Research: Innovation Suffers When Drug Companies Merge

Harvard Business

Regulators try to model how prices, sales, and even the combining parties’ research and development efforts will change after a merger. This is especially true in pharmaceutical markets where new and affordable drugs can improve and even save the lives of many people. If not, it gets the nod. What’s the reason for this?

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Simon-Kucher & Partners Interviews & Culture

Management Consulted

Though the firm’s background is exclusively in pricing, in more recent years it has been breaking into other practice areas such as strategy, marketing, and sales. In 1996, Simon-Kucher opened an office in Boston and began to put more of a focus on its other three practice areas: strategy, marketing, and sales. Practice Areas.