Remove Productivity Remove Retail Remove Sales
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Research: Smaller, More Precise Discounts Could Increase Your Sales

Harvard Business

Retailers might think that bigger discounts attract more customers. But new research suggests that’s not always true. Sometimes, a smaller discount that looks more precise — say 6.8% as compared to 7% — can make people think the deal won’t last long, and they’ll buy more.

Sales 237
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E-Commerce Platforms Must Prioritize the Consumer-Influencer Relationship

Harvard Business

In this model, consumers buy products during their engagement with the content provider. Managing the platform to generate sales, therefore, is about enabling the right content to reach the right viewers. Are the big retail platforms ready for this new model?

Retail 245
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For Better Retail Promotions, Ask These Questions

Harvard Business

Discounts and promotions are at an all-time high, often comprising the single-biggest cost within many retailers’ P&Ls. Yet despite these high stakes, and the growing adoption of sophisticated analytics, many retailers continue to take a broad-brush approach to running promotions that results in missed sales and profits.

Retail 127
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3 Changes Retailers Need to Make to Survive

Harvard Business

Few industries are being disrupted as drastically as the retail industry. More retail purchases are moving online, and a growing number of manufacturers now sell to consumers directly, cutting out retailers entirely. It’s either adapt to the new environment or step aside and make room for a competitor who can.

Retail 128
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Big-Box Retailers Have Two Options If They Want to Survive

Harvard Business

Big box retail stores are losing relevance, while e-commerce and specialty stores grow in appeal. As a result, big box retail must shift its strategy — from competing on access and selection to staging big experiences and providing big discounts. is over-retailed. Several dynamics have produced this trend: The U.S.

Retail 112
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How 4 Retailers Became “Best Places to Work”

Harvard Business

These retailers pay better than many others and that counts for a lot in a low-wage industry like retail. For example, it provides regional sales data to spur store-to-store competition. For Costco founder Jim Sinegal, retailing is fundamentally a people business, which means it has to get the people part right.

Retail 134
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Leveraging AI for Enhanced Business Performance

Effective Managers

AI in Enhancing Productivity and Employee Engagement AI’s impact on productivity is profound. For example, a retail giant might use AI for inventory management and predictive analytics in customer purchasing behavior, leading to reduced operational costs and improved sales.

Ethics 243