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Why Retailers Are Turning to Third-Party Marketplaces

Harvard Business

Some traditional retailers including Walmart, Target, and Best Buy are adopting third-party marketplaces, which connect customers with external sellers and thereby offer customers a much broader selection. Many other traditional retailers are considering whether to follow suit. Making the choice isnt clear-cut.

Retail 236
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3 Changes Retailers Need to Make to Survive

Harvard Business

Few industries are being disrupted as drastically as the retail industry. More retail purchases are moving online, and a growing number of manufacturers now sell to consumers directly, cutting out retailers entirely. The Gap Between Strategy and Execution. Insight center. Sponsored by the Brightline Initiative.

Retail 128
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Research: Smaller, More Precise Discounts Could Increase Your Sales

Harvard Business

Retailers might think that bigger discounts attract more customers. But new research suggests that’s not always true. Sometimes, a smaller discount that looks more precise — say 6.8% as compared to 7% — can make people think the deal won’t last long, and they’ll buy more.

Sales 243
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For Better Retail Promotions, Ask These Questions

Harvard Business

Discounts and promotions are at an all-time high, often comprising the single-biggest cost within many retailers’ P&Ls. Yet despite these high stakes, and the growing adoption of sophisticated analytics, many retailers continue to take a broad-brush approach to running promotions that results in missed sales and profits.

Retail 127
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Online Retailers Should Care More About the Post-Purchase Experience

Harvard Business

Soon retail brands aligned their strategies around two critical moments: 1) when a customer decides whether to purchase a product, and 2) when a customer uses the product for the first time. Brands understand this: 84% of retailers say creating a consistent customer experience across channels is very important.

Retail 125
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How Grocery Stores Should Respond to the Growth of Online Markets

Harvard Business

How will grocery retailers service this new demand stream? During 2020-21 online grocery shopping soared from 3.4% to double digits as Covid-19 made customers reluctant to go into stores. Post Covid, online grocery shopping is still high, forecasted by Forrester (2021) to hit 10.4%

Retail 241
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Big-Box Retailers Have Two Options If They Want to Survive

Harvard Business

Big box retail stores are losing relevance, while e-commerce and specialty stores grow in appeal. As a result, big box retail must shift its strategy — from competing on access and selection to staging big experiences and providing big discounts. is over-retailed. Several dynamics have produced this trend: The U.S.

Retail 112