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Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. He shares a number of ways that he has made this work for him, including aggressively building product.

Marketing 202
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To Increase Sales, Get Customers to Commit a Little at a Time

Harvard Business

Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. ” This perspective is promoted in books and seminars, but research indicates it is not how people buy. An incremental approach to sales has many benefits.

Sales 70
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6 Steps to Make Your Strategic Plan Really Strategic

Harvard Business

I’ll let you in on the six-step technique I have developed over many years, working with clients and in teaching my public seminars on strategic planning. It was a national distributor of milk and other dairy products and in it, farmers occupied two roles. But methods can be learned. You may think that this will be easy.

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Productivity week: Bonus

Seth Godin Blog

In an economy built on skill, knowledge, and attitude, the single most powerful way to improve your productivity is to learn something. My classes on Udemy have been taken by more than 75,000 people and four of them are on sale for 25% off for the next few weeks, which rarely happens. It’s $30 now.

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Make Data a Cornerstone of Your Team

Harvard Business

Corporate leaders are becoming convinced of the impact that effective data collection and analysis can have on the bottom line, from tracking daily reports against Key Performance Indicators to make informed decisions on where to spend marketing dollars, to monitoring and evaluating customer communications to adjust product offerings.

Data 127
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ZS Associates Firm Profile

Management Consulted

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Upon realizing that their findings were highly applicable to the problems of sales force sizing and resource allocation, they decided to investigate further. sales force teams.

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Reading at work

Seth Godin Blog

Most organizations think nothing of having twenty valuable employees spend an hour in a meeting that's only tangentially related to their productive output. But if you're sitting at your desk reading a book that changes your perspective, your productivity or your contribution, it somehow feels like slacking off. The Tom Peters Seminar.