Clarity Consultants

MAY 26, 2023

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. Not only are teams having to continually learn new trends and information about their products and their clientele, but the manner in which they sell is having to shift as well. Not sure where to start?

Sales 162

Sales B2B Training Training 162

Harvard Business

OCTOBER 1, 2024

They found that only 15% of CEOs and sales teams have a customer-centric strategy. Most run their company or customer relationships based on a product-focused mindset, which puts the onus on finding a market to sell one’s products to, rather than orchestrating growth together with customers.

Company 234

Company Sales Productivity Data 234

Clarity Consultants

FEBRUARY 9, 2025

Are you aiming to increase sales, improve customer satisfaction, or boost employee retention? For example, if your goal is to increase sales, your L&D programs might focus on enhancing sales techniques, product knowledge, or customer relationship management skills. Start by clearly defining your business goals.

Metrics 147

Metrics ROI Training Training 147

LSA Global

JANUARY 20, 2025

Kick Off a Sales Call with a New Prospect in 120 Seconds in 5 Steps Starting a sales call with a new prospect is a delicate balancing act that sets the tone for the entire conversation in two minutes or less. Be Prepared Sales pre-call planning is the foundation of a successful sales call especially when selling to senior executives.

Sales 67

Sales Training Training Finance 67

Successful Independent Consulting

NOVEMBER 30, 2023

For us, ChatGPT isn't just another tech gimmick; it's a virtual assistant that can elevate our creativity, enhance productivity, and revolutionize our communications. Use prompts like "Generate ideas for improving client engagement" or "Brainstorm innovative strategies for project XYZ." not creative) to 1.5 really creative).

Productivity 195

Productivity Consulting Tools Efficiency 195

Consulting Success

MARCH 16, 2020

Whether we sell products, services, or ourselves, it is imperative to be able to grasp the best approach to selling to your ideal clients. In this episode, host Michael Zipursky guests mentor and sales growth advisor, Ari Galper. No matter which career, business, or industry we are in, we become a salesperson. Ari is experienced.

Consulting 276

Consulting Sales Industry Productivity 276

Harvard Business

JUNE 14, 2024

Delayed and ineffective commercial integration can turn a good deal into a loser, because sales growth ultimately determines whether a merger achieves its value-creation goals. But compared to other areas of post-merger activity, the commercial engine starts late, operates uncertainly, and often runs out of gas before reaching its goals.

How To 247

How To Engineering Sales Operations 247

LSA Global

DECEMBER 16, 2024

How to Sell in Challenging Times: B2B Strategies for Success We know from sales leadership simulation assessment data that selling B2B solutions in challenging times requires more than sales perseverance it demands a shift in sales strategy, sales mindset , and sales communication.

B2B 67

B2B How To Sales Trends 67

Harvard Business

SEPTEMBER 20, 2023

In this model, consumers buy products during their engagement with the content provider. Managing the platform to generate sales, therefore, is about enabling the right content to reach the right viewers. Savvy content-based platforms are leveraging AI to this trend and carefully curate their influencer relationships.

Retail 248

Retail Trends Sales Productivity 248

Effective Managers

JUNE 24, 2024

AI in Decision Making and Strategy AI’s capability to analyze large data sets offers unprecedented advantages in strategic decision-making. This foresight allows companies to adapt their strategies in advance, staying ahead of the curve. Conclusion The practical applications of AI in business are vast and varied.

Ethics 219

Ethics Efficiency Operations ROI 219

Steve Shu Consulting

FEBRUARY 16, 2021

Goals What is the apparent priority in terms of product versus service sales? Goals Products appear to be the priority, although some space is given to services. For example, products appear as the first item in the menu bar (primacy effect). Unclear how the blue circle “Sale” icon differs from the “Save $X” label.

Examples 195

Examples Sales Education Productivity 195

Tom Spencer

SEPTEMBER 13, 2024

In today’s competitive business landscape, traditional sales and marketing-driven approaches are increasingly giving way to a new paradigm: Product Led Growth (PLG). In this article, we’ll explore the fundamentals of PLG, its benefits, and how businesses can successfully implement this strategy to drive sustainable growth.

Productivity 78

Productivity Marketing Sales Methodologies 78

Harvard Business

JUNE 20, 2024

Two decades of effective strategy and execution have given birth to some of the most attractive brands in the world: the K-brands.

Marketing 247

Marketing Strategy Strategy Strategy& 247

Tom Spencer

OCTOBER 25, 2024

For instance, AI-driven customer relationship management tools can automate data entry, lead scoring , content marketing, follow-up emails, and generating reports, freeing up employees to focus on more strategic activities like developing growth strategies, enhancing customer relationships, and driving innovation.

Small Business 78

Small Business Data Efficiency Tools 78

Consulting Matters

JANUARY 7, 2019

This helps discern where to focus your time, money and efforts and keeps you from being busy but not productive. So forget sales - let's master partnership set up: First, guide your future client towards articulating and quantifying their business performance gaps and the value they hope someone like you can bring to the table.

Consulting 224

Consulting Strategy Strategy Strategy& 224

Successful Independent Consulting

FEBRUARY 22, 2017

Their branding helps drive sales by keeping their products or services fresh in the consumer’s mind. I used to be an expert at creating organizational change strategies for major system implementations like Oracle and SAP. Everyone in business recognizes strong brands and understands their importance.

Consulting 296

Consulting Advertising Survey Examples 296

Consulting Matters

JANUARY 7, 2019

This helps discern where to focus your time, money and efforts and keeps you from being busy but not productive. So forget sales - let's master partnership set up: First, guide your future client towards articulating and quantifying their business performance gaps and the value they hope someone like you can bring to the table.

Consulting 202

Consulting Strategy Strategy Strategy& 202

Tom Spencer

MAY 24, 2024

Diversify Revenue Streams One fundamental strategy for business resilience is to diversify revenue streams. Although it is fairly common for a successful business to generate 80% of its profits from 20% of its products, relying heavily on a small number of products, services, or markets exposes a business to significant risk.

Strategy 88

Strategy Strategy Strategy& Cash Flow 88

Harvard Business

AUGUST 6, 2019

Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Harvard Business School professor Shelle Santana discusses her case, “Super Bowl Storytelling,” (co-author: Jill Avery), regarding the art of storytelling on the world’s biggest television stage.

Productivity 132

Productivity Advertising Sales Marketing 132

Consulting Matters

AUGUST 6, 2018

Business Strategy : The organization’s formula for winning (e.g., Organization Strategy : The placement of power and authority (e.g., and how the work is accomplished, the flow by which products and services are created and delivered (e.g., Organization Strategy : The placement of power and authority (e.g.,

System 216

System Consulting Enterprise Recruiting 216

Tom Spencer

JUNE 7, 2024

The root problem is the disconnect between strategy and innovation. Priorities might include developing new products, expanding into new markets, enhancing the customer experience, increasing operational efficiency, or embracing sustainability. Making this linkage work requires rethinking innovation across at least six areas.

Strategy 88

Strategy Strategy Strategy& Intellectual Property 88

LSA Global

JUNE 17, 2024

How to Increase the ROI of Sales Training Even though $20 billion is spent on business sales training per year, more than a third of sales leaders admit that they do not have a clear idea of what measurable return they are looking for on sales training. All those sales skills make sense.

ROI 64

ROI Training Training Sales 64

Tom Spencer

MAY 17, 2024

Hundreds of articles have been written on strategy, each with an author that presents a unique perspective from years of paradigm-shaking experience. Some even “reinvent the wheel” by rejecting past concepts altogether and introducing an entirely new way of thinking about strategy.

Strategy 88

Strategy Strategy Strategy& How To 88

Harvard Business

DECEMBER 18, 2018

I’ve spent 16 years in technology sales, with most of that spent in sales leadership at Salesforce and other technology companies. I’ve had the luxury of observing great sales professionals in tech and beyond and have observed that the top performers share some of the same patterns, habits, and characteristics.

Sales 133

Sales Resources Productivity Exercises 133

Consulting Success

OCTOBER 16, 2017

She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. 11 years ago, Dorie Clark was focused on one job — helping companies with their marketing strategies and social media presence. The early work that you put into sales will buy you more time later to focus on marketing.

Consulting 177

Consulting Sales Marketing Resources 177

Consulting Success

OCTOBER 27, 2019

In this episode, the author of four bestselling sales books and speaker Jill Konrath talks about achieving success in business despite having products that aren’t exactly the best nor the cheapest. If you want to succeed as a consultant, you have to decide to do something that you don’t exactly think is perfect. Sharing the.

Consulting 162

Consulting Sales Productivity Strategy 162

Tom Spencer

JUNE 9, 2023

These systems can suggest relevant products that customers are likely to enjoy. For example, businesses like Netflix, Youtube, Amazon, and Airbnb use AI-powered recommendation systems to suggest movies, videos, products, and rental properties based on a user’s browsing history, past purchases, and revealed preferences based on past behavior.

Data 147

Data Operations Efficiency System 147

Consulting Matters

MARCH 9, 2020

If you're going to invest in personal development, invest in the skills and tools you may not have like marketing and sales. But this is not a profitable strategy if you want to join a professional association to find clients. But I would ask you, "Is it the dream?" Or did you want control over your career, time and earning potential?

Consulting 285

Consulting Marketing Comparison Sales 285

Consulting Matters

JANUARY 15, 2020

Therefore, create your overall marketing strategy that sets the context for you to be able to make a powerful promise and then deliver on that promise. To attract the right people into your sales funnel, you have to know who they are. Identify Your Ideal Client Archetypes. Become a Master Problem Solver. Public Speaking.

How To 227

How To Training Training Consulting 227

Tom Spencer

JULY 14, 2023

While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. Why waste years scaling up a product that from the outset never performed the job that customers needed doing? It has come to be known as product-market fit.

Productivity 78

Productivity Marketing Airlines Hotels 78

LSA Global

JUNE 3, 2024

Top 10 Steps to Better Design Strategy Success Metrics Workplace metrics impact workplace behaviors and performance. Strategic buy-in and strategy execution hinges on the ability to measure success accurately and transparently. Designed properly, strategy success metrics provide clear direction, motivation, and accountability.

Metrics 68

Metrics Strategy Strategy Strategy& 68

Epicflow

NOVEMBER 8, 2024

The capacity of HHI is superior to its competitors — a four-kilometer Ulsan shipyard with nine huge “Goliath Cranes,” 16,000 well-trained and experienced people in production, R&D, management, and administration, and the ability to manufacture any ship of any size with superb quality and the highest deadweight tonnage in the world.

Management 222

Management Cash Flow Industry Real Estate 222

Tom Spencer

JUNE 18, 2022

As part of a consulting engagement or broader enterprise strategy alignment, you can expect to plan and run an offsite at one point of your career. So whether you are running a small executive team offsite, or one for a larger group, here are five tips I’ve used to plan a successful strategy offsite.

Strategy 88

Strategy Strategy Strategy& Meeting 88

Effective Managers

JUNE 24, 2024

AI in Decision Making and Strategy AI’s capability to analyze large data sets offers unprecedented advantages in strategic decision-making. This foresight allows companies to adapt their strategies in advance, staying ahead of the curve. Conclusion The practical applications of AI in business are vast and varied.

Ethics 130

Ethics Efficiency Operations ROI 130

Consulting Matters

APRIL 9, 2019

So it was a very significant role and we did very unique things and new to the world type products. I was a sounding board to other higher executives about what their strategies may be or how they might sound in a particular presentation at a quarterly review in front of thousands of people. Betsy Jordyn: Wow.

Interviews 208

Interviews How To Engineering Productivity 208

Consulting Matters

DECEMBER 7, 2018

Invest in a strategic partner who can help you create a website that has: A solid strategy based on the demographics AND psychographics of your ideal client and how you can help them. MISTAKE #2: LACK OF A SUSTAINABLE PRICING STRATEGY. Here’s the logic of my initial pricing strategy. Clear site visitor calls to action.

Consulting 223

Consulting How To Intellectual Property Meeting 223

Consulting Matters

JUNE 24, 2020

Offers & Pricing : What products and services your clients will love and be more than willing to pay for (that will deliver on the promised transformation). Your best copy and strategies come from the conversation that inside your ideal client’s heads (not yours). You can't wish your way around it. Take Action.

Consulting 156

Consulting How To System Sales 156