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3 Strategies to Boost Sales and Marketing Productivity

Harvard Business

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing this commercial productivity is a smart strategy.

Sales 76
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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.

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Research: Smaller, More Precise Discounts Could Increase Your Sales

Harvard Business

In a series of nine experimental studies involving around 2,000 individuals considering online or retail purchases of a variety of products, the authors found precise discount depths — the difference between the original and sale price — can increase purchase intentions by up to 21%.

Sales 83
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Biz Dev and Sales: Two Pillars of Business Success

Tom Spencer

Business development and sales are two of the most critical components of any successful business. They are closely related, with business development focusing on identifying new opportunities and building relationships, and sales being the process of actually closing deals and generating revenue.

Sales 88
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey.

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Manufacturing Product Process Help Through Consulting Services

Business Consulting Agency

In the highly competitive landscape of product development and manufacturing, the pursuit of quality-driven products is paramount. In this exploration, we unravel the myriad benefits of partnering with consultants in the quest for creating superior products. Get expert help. Call today and get a consultation.

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How to Start Manufacturing Skin Care Products to Sell

Business Consulting Agency

The skincare industry is booming, and starting a skincare product line can be a profitable business. Manufacturing skincare products involves not only creating effective and safe formulas but also navigating regulations and finding the right production methods. How to start manufacturing skin care products to sell.

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5 Essential Pieces of a Prospecting Solution

Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.