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Research: When CEOs Use War Metaphors, Analysts Worry

Harvard Business

Research reveals that these aggressive metaphors may provoke negative reactions from a critical audience: financial analysts. Corporate executives often use war metaphors like declaring war on the competition to project strength and confidence in their strategies.

Research 222
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Research: How Companies Can Support Managers They Send Abroad

Harvard Business

But new research suggests that companies organizational structures may be better predictors of employee success.

Research 198
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Research: Pay-for-Performance Doesn’t Have to Stress Workers Out

Harvard Business

New research suggests that how employees view their supervisor has a role in determining whether workers view PFP as a motivating challenge, leading them to achieve new heights, or a stressful threat that impacts their work.

Research 220
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Research: The Risks of Founding a Startup Near Big Companies

Harvard Business

In a new study, researchers found that when large firms increase their hiring, startups in the same location are forced to offer 10% higher salaries, while reducing their expected growth by 36%. Yet these areas are dense with talent for a reason: It’s often due to the presence of large firms with whom these fledgling companies must compete.

Research 181
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How to Overcome the Pain Points of Your CRM

Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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Research: How Top Reviewers Skew Online Ratings

Harvard Business

But recent research suggests that more experienced buyers tend to select better products and therefore expect higher quality, which leads them to rate more stringently. Online platforms from Amazon to Goodreads to IMDb tap into the so-called wisdom of the crowd to rate products and experiences.

Research 193
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Research: Trying to Pick the “Best of the Best” Is the Wrong Approach

Harvard Business

Research conducted in which the authors were involved found that such an approach may be a waste of time and resources and that the experts trying to pick the winners from the finalists agonize and cant really determine the clearly superior choices.

Research 206
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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

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3 Sizzling Ways to Warm Up Cold Calls

Dig into this eBook to find out how to make cold calling a thing of the past with: Powerful sales engagement and automation Insights, signals, and deep prospect research Alternative touchpoints that keep the conversation alive

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4 AI Hacks to Make Sales Teams More Efficient

In other words, the research that takes reps hours, AI can do in seconds. Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort.

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5 Ways You Can Win Faster with Gen AI in Sales

Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations. This frees up valuable time for sellers to focus more on building relationships and closing deals.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?

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5 Essential Pieces of a Prospecting Solution

Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness.