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Why Retailers Are Turning to Third-Party Marketplaces

Harvard Business

Some traditional retailers including Walmart, Target, and Best Buy are adopting third-party marketplaces, which connect customers with external sellers and thereby offer customers a much broader selection. Many other traditional retailers are considering whether to follow suit. Making the choice isnt clear-cut.

Retail 228
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How Retailers Became Ad Platforms

Harvard Business

Major retailers are today, most notably Amazon, are creating and operating their own advertising platforms — and they’re making millions doing it. McKinsey estimates that by 2026, retail media will add $1.3 trillion to enterprise values in the U.S. alone, with profit margins between 50% and 70%.

Retail 243
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Making Omnichannel Work for Luxury Retail

Harvard Business

Achieving true omnichannel excellence in luxury retail is a formidable challenge due to the inherent need for high-touch customer experiences and the complexity of managing multiple distribution channels, including e-commerce and third-party resellers.

Retail 227
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Why Retail Health Clinics Failed

Harvard Business

There is a place for retail chains in health care — but they need to overhaul their strategies if they want to succeed.

Retail 222
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How Digital Technologies Could Boost Tiny Retailers in Developing Countries

Harvard Business

Micro-retailers are vitally important to the economies of developing countries and to consumer packaged goods companies. But their full potential is not being realized. The adoption of digital technologies could help change that. But for that to happen, obstacles must be overcome. Three strategies can address them.

Retail 248
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The Strategic Advantage Omnichannel Retailers Have Over Amazon

Harvard Business

New research suggests that encouraging in-store pickup over home delivery could lead to more profitable sales, higher market shares, and sustainability-performance gains.

Retail 243
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A Better Way to Match Supply and Demand in the Retail Supply Chain

Harvard Business

Every organization across the supply chain should rely on retailers’ forecasts of end-customer demand.

Retail 178