Harvard Business

MAY 30, 2017

Today, Amazon, Facebook, and Google are leading the AI revolution, and that’s given them a huge market advantage over most consumer goods companies and retailers by enabling them to lure customers with highly personalized, targeted advertising, and marketing. Did this spend increase ROI? How did it do that? AI at Work.

Sales 134

Sales Tools ROI Advertising 134

Tom Spencer

AUGUST 29, 2020

Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. Consider Product ABC from a leading retailer. MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. Types of MMM. Case Study.

Marketing 97

Marketing ROI Sales Advertising 97

Harvard Business

JUNE 8, 2018

That “little” privately-held business has grown tremendously since its launch and currently has more than 90 physical retail locations and a highly successful eCommerce business. As we all know, Amazon has the technology to do this, but it’s proprietary and not available to retailers.

Retail 76

Retail Engineering Apparel Data 76

1 to 1

OCTOBER 23, 2013

With their focus geared toward short-term ROI, many were reluctant to spend money on improvements because they neglected to consider sales beyond the brick-and-mortar store or website. For years, brands referred to the contact center as the "cost center" of their organization.

Retail 48

Retail ROI Sales Training 48

Harvard Business

SEPTEMBER 24, 2018

In Grand Rapids, Michigan, for instance, Grid70 houses design, business innovation, and product development teams from a grocery chain, shoe retailer, and consumer goods manufacturer — no coding required. As one might imagine, demonstrating the ROI of this is difficult — most don’t even try.

Company 126

Company Case Interview Engineering ROI 126

Harvard Business

DECEMBER 4, 2017

And that’s not just social media accounts; it’s bank accounts, retailer gift card accounts with cash and credit cards attached, airline loyalty accounts with years of accumulated frequent flyer points, and other accounts with real value. Instead, practical security is about tradeoffs and ROI. Certainly not.

Data 106

Data ROI System Education 106

Harvard Business

NOVEMBER 7, 2017

In the beginning of a disruptive innovation, the thing to measure is not ROI. Meanwhile, other retailers were still focused on year-over-year same-store sales, treating their e-commerce operations as a “digital store.” ” Their mental model constrained their metrics, which in turn distorted their behavior.

Strategy 133

Strategy Strategy& Strategy Metrics 133

Harvard Business

SEPTEMBER 25, 2018

It was the start of an extremely successful influencer relations program — in the first 24 hours alone, one of their WeChat influencers sold $100,000 worth of product licenses that retail for approximately $100 per year.

B2B 121

B2B Education Media B2C 121

Harvard Business

OCTOBER 1, 2018

Retailers routinely pay credit card companies 3% payment processing fees, while gas stations pay even more. Every time they open the app and spend at least a minute on it, the retailer can pay them a few cents or loyalty points’ worth of store credit, up to a maximum per day. The Marketing Impact of Near-Zero Transaction Costs.

Marketing 129

Marketing Advertising Media Video 129

Harvard Business

MARCH 22, 2017

Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. Each outbound communication is measured individually for immediate ROI. These members are 2.6 times more likely to stay with Kaiser Permanente two years later.

Marketing 134

Marketing Agile Fashion Sales 134

Harvard Business

MAY 25, 2016

However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Presumably, firms are investing in big data infrastructure because they believe that it offers a positive return on investment.

Data 132

Data Advertising Operations Case Studies 132

Harvard Business

JULY 31, 2017

The top-performing decile of companies achieves revenue growth that is eight percentage points higher than the industry average and a digital ROI that is 10 times that of the bottom decile companies. Insight Center. Crossing the Digital Divide. Sponsored by DXC Technology. How the best companies get up to speed.

Strategy 71

Strategy Strategy& Strategy ROI 71

1 to 1

AUGUST 18, 2021

At the 2020 National Retail Federation , on the eve of the pandemic, our writers noted that the future of retail was about removing barriers. Among so much change this much remains true, but how do we make retail experiences as easy and enjoyable as possible in our post-COVID world? Retailers need to remain nimble.

Retail 26

Retail Strategy Strategy& Strategy 26

Harvard Business

MAY 7, 2018

How exactly are they doing that, and thereby realizing further gains in ROI? The digital director of the Dutch cosmetics retailer Rituals noted that improving its customer prospecting gives the firm more time to “develop creative and ad messaging that is most true to our brand.”

Marketing 71

Marketing Bain Advertising Data 71

Harvard Business

APRIL 19, 2016

manufacturers, wholesalers, and retailers, according to a leading technology industry analyst. How could ROI be undermined by unanticipated value-added taxes or goods and services taxes (VAT/GST) — among the many different direct and indirect taxes that will come into play — with rates in Europe ranging from 3% to 27%?

Intellectual Property 70

Intellectual Property Automotive Analysis Pharmaceuticals 70

Harvard Business

AUGUST 22, 2016

In one, a star researcher said that he was leaving as there was no space for creativity anymore, as the company squeezed budgets and eliminated roles without a clear ROI. In a recent retreat with the executive team of a retailer that is facing a genuine tangle and trying to get back on track, we kept it simple.

Company 70

Company Sales Retail Engineering 70

Harvard Business

OCTOBER 3, 2018

In one example, the company pursued a “strategy refresh” project for the firm’s retail business, and the CEO ensured the CMO was deeply involved. We’re working on a model for the ROI of a technology dollar, versus a marketing dollar, versus a sales dollar, so we can make trade-off decisions.

Agile 70

Agile Advertising Marketing Meeting 70

Tom Spencer

AUGUST 17, 2019

Similarly, these intermediaries don’t necessarily have a lot to do with one another: a farm, exporter, shipment company, distributor, retailer, don’t share information with each other. And then you can call these retailers and say pull back the orders. All you see is the banana at the store.

Case Interview 60

Case Interview Retail Examples Sales 60

1 to 1

JUNE 1, 2021

Industries that can particularly benefit from automation run the gamut: retail, healthcare, automotive, government, communications, travel and hospitality, financial services, and insurance. Brands can achieve triple digit ROI from RPA and other CX automation tools.

Software 26

Software Turnaround Automotive ROI 26

1 to 1

NOVEMBER 22, 2023

CX leaders are grappling with the rapid rise of AI tools, the need to embrace digital while maintaining a human touch, growing associate burnout, and continual pressure to cut costs and demonstrate ROI wherever they can. But it makes sense for brands to prioritize ROI over KPIs, said Denby, speaking as part of a panel.

ROI 26

ROI Automotive Fashion Efficiency 26