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The CEO of a large Australian company called me to relay a particular strategydevelopment problem his firm was facing, and ask for my advice. Perhaps there is some solace, however, in retailer Target’s disastrous attempt to extend its U.S.
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Kogan.com, an online retailer in Australia, has enjoyed exponential sales growth in the past 2 years and its stock price has more than doubled. Kogan.com is playing for the retail market in Australia (step 1). The framework comes from “ A Playbook for Winning Strategy ” developed by A.G You can even do an STP here).
I consistently see measurement as an afterthought in strategydevelopment. Meanwhile, other retailers were still focused on year-over-year same-store sales, treating their e-commerce operations as a “digital store.” This, too, is a reflection of mental models. You only measure what you can see.
Entering a foreign market comes with inherent challenges. Many global companies tend to overcome those challenges by minimizing their foreignness and assimilating into the local environments. However, maintaining and embracing foreignness can yield unforeseen advantages.
For example, same-store sales or sales per square foot measure success in the retail industry, and various volume measures do it in commodity industries. “In-store experience” has long been a core metric for retailers, and for good reason. Changing the ways we measure success means changing how we define success.
The San Francisco office is focused mainly (but not exclusively) on technology & telecommunications, private equity, healthcare, retail & consumer goods, and utilities & energy. Patpatia & Associates: A boutique management consulting firm focusing on strategydevelopment and implementation for financial services firms.
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