Wakeman Consulting Group: Dave's Blog

FEBRUARY 19, 2023

So I’m going to drop a riff in here about strategy this week to build off last week’s discussion of strategy errors. Today, I want to riff on some of the lessons I’ve learned about strategy and what they will mean going forward. We need to understand the impact of power in strategy. So, where to begin?

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Brimstone Consulting

JANUARY 13, 2023

Your strategy needs to consider current and future sustainability and ESG rules and regulations and market realities. Compliance with rules and regulations at the local, state, federal, and international levels has already begun and will continue to impact corporate strategy. The impact of these rules and regulations is far-reaching.

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Martinka Consulting

MARCH 27, 2015

In the NFL, and other pro sports, the league has a salary cap that teams must adhere to. If we ignore sales and marketing strategies business will eventually disappear. Good restaurateurs know exactly what percentage of sales food costs, labor costs, rent and other key expenses must come in at to make it a profitable venture.

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Wakeman Consulting Group: Dave's Blog

MAY 19, 2023

Sales can take place long before the actual sale happens : You can also lose a renewal or a sale before you even realize it. This is important: Sports teams have lived on long-term premium contracts for a long time. You achieve this with: Brand building Showing the impact on sales/relationships from having tickets.

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LSA Global

OCTOBER 11, 2019

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy.

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1 to 1

NOVEMBER 10, 2020

When it comes to sales, you can’t play the game without a great team. So how can companies put together the best team possible to execute winning sales strategies and objectives? She described the essential skills needed to win at sales, and how each individual all-star can contribute to overall team success.

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1 to 1

APRIL 20, 2021

To better understand how a salesperson can expand their playing field to the next level we met again with TTEC’s chief revenue office Judi Hand to explore 3 strategies your team can apply now. The COVID-19 pandemic was a defining example of this strategy. Act on urgency. Buyers act on urgent, they don’t act on important.

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Consulting Matters

AUGUST 4, 2022

One of Lee's major and lasting legacies was the creation of Disney Great Leader Strategies which was used to train and develop the 7000 leaders at Walt Disney World. Learn more about my Brand Positioning and Messaging strategy services: [link].

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Tom Spencer

JANUARY 27, 2023

The company has consistently pushed the boundaries of what is possible with EVs, starting with the Tesla Roadster in 2008, the first long-range electric sports car. This was followed by the Model X, a sport utility vehicle with falcon-wing doors, and the Model 3, a more affordable option for mass market appeal.

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1 to 1

DECEMBER 11, 2020

Against this backdrop, the sales cycle continue to get faster, meaning companies looking to prioritize sales acceleration have to be smart – and quick – when it comes to devising and implementing strategies to boost sales. Successful companies are increasingly focusing on digital sales.

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1 to 1

DECEMBER 14, 2020

This is true as true in sales as is it in sports – probably more so. Timothy Blank, a vice president at TTEC, recently spoke with Customer Strategist Journal Editor-in-Chief Elizabeth Glagowski about the crucial role practice plays in a sales team’s success. True-blue fans can also be a slam dunk when it comes to sales.

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Wakeman Consulting Group: Dave's Blog

MAY 8, 2023

I keep coming back to it because my 2019 trip to Australia symbolizes that thinking when people talk about “getting older and whiter” isn’t necessarily a good long-term strategy for arts and cultural organizations. Cormac Wakeman : MY G came on the podcast to talk about sports business and sports marketing.

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Tom Spencer

AUGUST 15, 2020

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Optimizing these micro elements of marketing typically yields improvements in sales revenue and market share.

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Martinka Consulting

JANUARY 15, 2014

Sports and business have a lot of similarities with great analogies and stories (that make a point). In business you need to have a strategy, implement it and execute it correctly. The same holds true in sports. The same holds true in sports. The chances are you have the idea, vision and strategy.

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Management Consulted

AUGUST 9, 2015

OC&C STRATEGY CONSULTANTS INTERVIEWS & CULTURE . Today we continue our firm profile series with an in-depth review of OC&C Strategy Consultants. Known for its incredible family-style and entrepreneurial culture, relaxed work style, and long retention of employees, OC&C competes not only on strategy but also on culture.

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Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

Next week, we look at the numbers that can help you create more sales opportunities in 2023. I’ve worked with over a half dozen of the biggest sports’ brands in the world the last 18 months on some variation of market research. These ads can help you express your strategy. To the Tickets! The Big Idea: Numbers tell a story.

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Consulting Matters

OCTOBER 10, 2024

Today, they’re 21 and 23, and I can proudly say I didn’t miss a single school play, sports event, or bedtime story. Set Up Marketing, Sales, and Client Delivery for Efficiency Time is your most valuable asset, especially when you’re a parent. Efficiency is the name of the game here. Ready to make it happen?

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Wakeman Consulting Group: Dave's Blog

MAY 26, 2023

From my POV: I look at the type of business model and change to the sales cycle that is necessary to actually fulfill the promise of selling out an entire season. Updated sales efforts that include better practices on opportunity creation, customer management, and selling based on value. (The What does this mean? Is that good or bad?

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Wakeman Consulting Group: Dave's Blog

JUNE 9, 2023

Sports are likely to be even more expensive. Martin is the best strategy teacher in the world! My strategy work and thinking are built on the shoulders of giants like Roger. Enhanced marketing and sales: I don’t find most of the marketing that goes on effective and most of the sales processes are outdated.

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Wakeman Consulting Group: Dave's Blog

MAY 12, 2023

This is also where you find the sweet spot for any sales activation campaign. Sales activation isn’t going to happen easily here. The key is that you need to do a mix of branding and sales activation. Desperation marketing at the end of the sales cycle: Sounds about right… Discounts Fake urgency MORE emails! Max profit.

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Business Consulting Agency

OCTOBER 22, 2024

However, without localization strategies, even the most innovative products can struggle to gain traction. Localization goes beyond translation; it means adapting products, branding, and marketing strategies to align with the unique preferences, cultural norms, and legal requirements of American consumers.

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Wakeman Consulting Group: Dave's Blog

JANUARY 1, 2023

This matters because ticket sales, merchandise, etc. We will continue to see an overreliance on pricing gimmicks: The struggles to sell tickets in sports, theatres, and other venues have led to a doubling down on “get-in pricing”, discounts, and overreliance on dynamic pricing. You will get marketing strategy.

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The Fearless Marketer

JANUARY 11, 2021

A famous sports quote is “Winning isn’t everything. To make more sales, to earn more money. Being deadly serious all the time is not a great strategy. Make your most important marketing strategy, the exceptional service you provide to your clients. It’s the ONLY thing.”. But this quote is not only wrong, it is malignant.

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LSA Global

APRIL 16, 2021

A Sales Leader’s Dilemma – Top Ways to Grow Revenue There are only so many actions available to a sales leader to profitably grow revenue. The art is identifying, agreeing to, and committing to top ways to grow revenue for you and your sales team. Which sales growth lever should you pull?

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Markovitz Consulting

AUGUST 19, 2020

Problem: lack of clarity around strategy. Solution: Hoshin kanri (often called strategy deployment, or policy deployment) is typically misunderstood as a form of strategic planning. As Patty McCord, former head of HR at Netflix once explained, “We are a pro sports team, not a kids recreational team.”

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Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

Last week, I discussed lessons I learned dealing with some of the largest sports’ brands in the world. Strategy second: The first step you take is a step back: Brand tracking, segmentation, heritage, talking to fans, and figuring out what you’ve learned that you should apply next year. Strategy before tactics…diagnosis first.

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Martinka Consulting

JUNE 1, 2022

In sports the fans always think that one new player will bring a championship. In business it’s often the thought that the best product wins when it’s usually about marketing and sales. Actually, they have all the options when not tied down to a family sale. We all have misconceptions on things. And of course, relationship.

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Martinka Consulting

SEPTEMBER 30, 2020

A good friend of ours told me his sales team made their first sale ever to a non-affiliated customer. He was hired earlier this year to build a sales team and plan a sales effort because for the last 20 years the only sales were to other firms under the same ownership umbrella. Some tips: Want to increase sales?

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LSA Global

MARCH 20, 2020

The origin of the term player-coach refers to a member of a sports team who simultaneously holds both playing and coaching duties. Although the practice is mostly extinct in sports, many companies today expect their managers – especially their first-level managers – to be an effective player-coach at work.

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MishTalk

JULY 14, 2015

A month ago, following the Expected Retail Sales Bounce , I stated " A sales snapback was coming at some point. How Much Longer Can Subprime Auto Sales Lead? Economists predicted a rise in sales of 0.3%. Actual sales came in at -0.3 Actual sales came in at -0.3 Sporting goods, hobby, book & music 0.1

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Tom Spencer

SEPTEMBER 26, 2011

Successful businesses use the Rule of Three to help them drive sales or raise awareness . Please find below examples of the Rule of Three used in marketing, politics, religion, science and sports. Successful businesses use this innate human preference to help them drive sales or raise awareness. Business Strategy.

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Wakeman Consulting Group: Dave's Blog

NOVEMBER 30, 2022

A law firm versus a sports venue. Going further: do you know the person that is impacting the sale the most? In fact, you may not make any sales at all. Don’t Discount : I’ve seen so many people flinch when it comes time to close a sale because they have a knee-jerk reaction to a moment of silence.

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Martinka Consulting

OCTOBER 14, 2020

While not about sports it may have something to do with your favorite team, especially if they’re bad. When you operate like this it’s tough to increase output when there’s a spike in sales. What if sales go down 10-20-30%? What if sales go up 20-30-60%? The same applies to the manufacturing operations.

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MishTalk

JULY 15, 2013

Big Miss in Retail Sales vs. Expectations; Trend Change or Another "Soft Patch"? Retail sales were up 0.4% May retail sales were revised lower, to +0.5% Here are some retail sales comments from Bloomberg to help put things into perspective. Sales dropped 2.2 Automobile dealer sales rose 1.8 Purchases rose 2.4

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Martinka Consulting

JULY 18, 2018

The May 21, 2018 Wall Street Journal had a special section titled, “ C-Suite Strategies.” We pay more for quality cars versus, a basic car, quality clothes, shoes, sporting goods, etc. Build on your strengths – Hain has 11 products accounting for 93% of their sales. Simon said, “They better taste good.”

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Harvard Business

MARCH 21, 2017

Walmart does need to shore up its e-commerce capabilities, but its attempts to out-Amazon Amazon aren’t a winning strategy. Amazon will likely continue adding Prime benefits to the mix, potentially including the holy grail of entertainment: live sports. Lore himself described free shipping as table stakes.

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Wakeman Consulting Group: Dave's Blog

MAY 24, 2023

I typically cover the people parts of project management considering I’ve used the principles of project management in branding, politics, non-profits, sports, and more. Voices of Project Management : I’ve been writing a column for PMI’s blog for over a decade.

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