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84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Why are more and more buyers avoiding salespeople during the buying process?

B2B 191
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Maximizing Impact: How to Measure Training Effectiveness and ROI

Clarity Consultants

In order to remain competitive, organizations are placing greater emphasis on investing in the ongoing training and development of their employees. However, with these investments comes the critical need to measure the effectiveness of the training programs and the return on investment (ROI) they deliver.

ROI 147
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Measuring the Long-Term Impact of L&D Initiatives on Business Performance

Clarity Consultants

Strong project management skills are essential for L&D specialists to effectively plan, coordinate, and execute initiatives, ensuring all aspects of training programs are organized and aligned with business goals. Are you aiming to increase sales, improve customer satisfaction, or boost employee retention?

Metrics 147
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A Survey of 1,700 Companies Reveals Common B2B Pricing Mistakes

Harvard Business

It traced much of the cause to a mismatch between its sales incentives and pricing strategy. The manufacturer was compensating sales representatives based solely on how much revenue they generated. invest in ongoing development of capabilities among the sales and pricing teams through training and tools.

B2B 134
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Survey: 68% of CEOs Admit They Weren’t Prepared for the Job

Harvard Business

And yet, that confidence sometimes flags, as we at leadership advisory firm Egon Zehnder learned from a survey of 402 CEOs from 11 countries—executives who together run companies with $2.6 trillion in sales. It’s hard to train on this.” The survey results, we believe, are a call to action.

Survey 132
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To Better Train Workers, Figure Out Where They Struggle

Harvard Business

When it comes to training and workforce development, lots of them. In a 2014 survey , 55% of executives said a major constraint to investing in training was that they did not know how to measure success. And in another survey, 87% said they cannot calculate quantifiable returns on their learning investments.

Training 131
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It’s 10 AM. Do You Know What Your Sales Reps Are Doing?

Harvard Business

Sales executives with even moderately large, distributed sales forces rely on data to help them understand which activities and behaviors lead to the best outcomes. Refining Sales Team Structure and Roles. At the highest level, Workplace Analytics can provide a factual foundation for decisions on sales structure and roles.

Sales 129