Jerry Fletcher

MARCH 27, 2021

For the majority of consultants who are solopreneurs the only chance they have is when they are comfortably esconced in bed with that special person. The loner brain dump This occurs when an expert consultant happens to be a solo in her/his practice, home life and social life. See Jerry’s new speaker demo reel. If you’re lucky.

Marketing 75

Marketing Consulting Ethics Case Interview 75

Steve Shu Consulting

APRIL 2, 2010

See a popular post of mine, “ In Consulting The Process Is An Essential Part Of The Deliverable “ Business plan as a sales document - This situation is particularly appropriate for fund raising (e.g., angels, VCs). technology feasibility, commercial feasibility, ramp-up). How do you view you business planning efforts?

Case Interview 150

Case Interview Sales Tools Development 150

Jerry Fletcher

FEBRUARY 13, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

Marketing 69

Marketing Consulting Ethics Survey 69

Harvard Business

MAY 23, 2016

This isn’t to say deadline-oriented cultures aren’t concerned with doing a job well or nurturing relationships, but getting the job done on time is the primary capitalistic driver of being first to market. Time often literally equals money, in terms of costs, profit margins, and beating the competition for market share.

Culture 132

Culture Efficiency Meeting Ethics 132

Jerry Fletcher

JANUARY 23, 2021

They had no one in the Marketing director slot and I could tell from the communications that the President was drowning. There was a long silence when I told him my absolute minimum fee and noted that I worked only with a handful of elite consultants on a retainer basis. You let me worry about marketing the chapter.

Marketing 59

Marketing Consulting Media Operations 59

Jerry Fletcher

OCTOBER 23, 2021

Marketing Consultant/Start up Consultant. I came onboard because he wanted a marketing consultant. Very quickly I turned into a start-up consultant. On-line marketing was being tested, but not in an organized way. Video: POV product demo once with deflection once corrected. Cut to product logo.

Marketing 52

Marketing Consulting Video Sales 52

Jerry Fletcher

FEBRUARY 20, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

Marketing 64

Marketing Consulting System Software 64

Jerry Fletcher

MARCH 13, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

Marketing 59

Marketing Consulting Hotels Productivity 59

Jerry Fletcher

OCTOBER 2, 2021

If I were to do it today I would shift the focus from CRM to Automated marketing, what you’ve heard me call Automagic Marketing”. Automated Marketing software is how to get to the top rung of your ladder these days. All marketing is a matter of time and money. Do you have the ladder you need to get you there?”. “Do

Marketing 52

Marketing Consulting Survey Software 52

Jerry Fletcher

OCTOBER 9, 2021

If you are a consultant it is a pretty good bet that you have a profile on Linked In. Your title Since most consultants are independent professionals operating as solos (nearly 70% in our last survey) you can call yourself anything you like. So why do so many consultants make it so hard to contact them? What to consider.

Marketing 52

Marketing Consulting Research Industry 52

Jerry Fletcher

MAY 8, 2021

We acquire additional expertise in the industry and markets in which the client participates. That, unless deeper problems or concerns surface, is the essence of the third tier proposal which makes the consultant a member of the team on an ongoing basis. See Jerry’s new speaker demo reel. Consulting: [link] Speaking: [link].

Meeting 52

Meeting Marketing Consulting Case Interview 52

Jerry Fletcher

MAY 1, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

Marketing 52

Marketing Consulting Insurance Insurance 52

Jerry Fletcher

SEPTEMBER 25, 2021

That is what 30-Second Marketing is all about. I’m a Master of Consultant Marketing. I’ve been doing it since1990 and stopped counting successful new product introductions at 207 and individual branding for consultants at 147 at last count. See Jerry’s speaker demo reel. Consulting: [link] Speaking: [link].

Marketing 52

Marketing Consulting Efficiency Video 52

Jerry Fletcher

APRIL 17, 2021

If you figure out that your brand is packaged for the wrong market, fix that and get market buy in then you have yourself a winner. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel. That is a winner.

Marketing 52

Marketing Consulting Automotive Ethics 52

Jerry Fletcher

DECEMBER 11, 2021

We talked briefly about what I was doing in my Consulting practice working with elite consultants from Singapore to Madrid to make them more memorable and more profitable. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s speaker demo reel.

Marketing 52

Marketing Consulting Hotels Insurance 52

Johanna Rothman

MARCH 22, 2023

Her ideal readers are the teams doing the work, so they can change their demos and reporting frequency. Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. As a company, we need more demos and more data. Was Polly a little snarky?

Report 89

Report Culture Sales Training 89

Jerry Fletcher

APRIL 10, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

Marketing 52

Marketing Consulting Report Groups 52

Jerry Fletcher

APRIL 24, 2021

I admit, I’ve been doing some outbound marketing to get some dates but the remarkable thing is that so many of these events have been booked because of the snowball effect. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel.

Marketing 52

Marketing Consulting Chemicals Ethics 52

Jerry Fletcher

SEPTEMBER 11, 2021

I sent a one sheet on my Trust speech and a link to my speaking demo not expecting a response since I was mor interested in their events in major cities across the USA. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s speaker demo reel.

Marketing 52

Marketing Consulting Software ROI 52

Jerry Fletcher

OCTOBER 16, 2021

You figure that a consultant would know about and use a Value-Based Presentation. Most consultants aren’t trained in sales. Some of the most successful consultants use this approach to begin ongoing relationships with clients. See Jerry’s speaker demo reel. Consulting: [link] Speaking: [link]. Engage them.

Marketing 52

Marketing Consulting Meeting Training 52

Successful Independent Consulting

MAY 30, 2017

Consulting is a people business. Every photo that Photofeeler publishes for demo or marketing purposes is with explicit permission. Clients hire people who are smart, proficient, affable, and trustworthy. You probably perceive yourself this way, but do others? When people see your LinkedIn photo, what do they think of you?

Study 150

Study Marketing Research Examples 150

Management Consulted

SEPTEMBER 24, 2014

Beau approached us a few months ago to ask about breaking into consulting. He had the epiphany that consulting was his calling in life, and went searching for details – finding MC in the process. We’ve got your resume to go through, and as I gather you have a whole bunch of questions about consulting. Is that right?

Consulting 125

Consulting Resumes Bain Recruitment 125

Jerry Fletcher

DECEMBER 11, 2021

Change is the heart of consulting. Example: Consultant Brandr for Linked In which allows you to inject your brand into your Linked In Profile in just one evening. That means I will continue publishing information on what works and what doesn’t in Marketing in general and consulting in particular. For the future.

Marketing 40

Marketing Consulting Video Sales 40

Tsavo Neal

APRIL 27, 2017

You may be the most capable consultant to solve help her business. But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. Design isn’t magic.

B2B 60

B2B Marketing Consulting Advertising 60

Johanna Rothman

JUNE 24, 2021

The company had deadlines because it wanted to meet market demands. Because the “teams” couldn't deliver something small, they didn't demo very often. Over months, they stopped demoing anything. Because no one saw any demos, management couldn't trust the teams to deliver. Why do you have deadlines?

Agile 85

Agile Meeting Software Government 85

Jerry Fletcher

JANUARY 8, 2022

Consultants take heed. Some consultants say that you’re only as good as your last success. Others hire branding consultants to find a way to tell their story. Within the curve of your growth as a consultant you will need to establish what makes you and your organization unique. See Jerry’s speaker demo reel.

Marketing 40

Marketing Consulting Sales Resources 40

Alan Weiss

AUGUST 22, 2020

The speaking profession took a hit because most “professional speakers” are also lousy marketers (they give advice that they can’t follow themselves.). Have a demo remote available for people to view. Stop viewing remote speaking as a disadvantage and of less value. Make a case that it’s more valuable.

Marketing 79

Marketing Consulting 79

Tsavo Neal

JULY 3, 2020

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. What is the role of SEO in B2B marketing? Then funnel your traffic towards a free consultation.

B2B 78

B2B Engineering Advertising Sales 78

Jerry Fletcher

SEPTEMBER 4, 2021

It is the lament of every consultant and entrepreneur that provides a service at the point when they have decided to generate all their business on-line. My clients are elite consultants, primarily in North America. Each year I survey the market to determine what marketing strategies and tactics are working. Human nature.

Media 92

Media Survey Consulting Marketing 92

Johanna Rothman

APRIL 3, 2020

Discovery Focuses on Requirements (Market/Customer) Risks. You might have hypotheses about your market, your customers, or how your current product(s) can offer value. You might find, as I do, that using flow/kanban with WIP limits and a cadence of planning/demos/retros works better for you. I like one-day deliverables.

Agile 102

Agile Data Productivity Management 102

The Fearless Marketer

JANUARY 13, 2020

What is the purpose of marketing? The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? Well, the business manager, asks others in their company, “Hey, do you know somebody good who does productivity and creativity consulting for teams?”.

Meeting 62

Meeting B2B Productivity Marketing 62

Johanna Rothman

MARCH 28, 2019

You can see demos. You need enough insight or prediction to start the marketing campaign or to create training videos or product documentation. You might not have a product without documentation tutorials or marketing. Let's take the case of a marketing campaign. That's not the problem. It needs milestone criteria.

Agile 63

Agile Productivity Software Marketing 63

Johanna Rothman

AUGUST 25, 2023

” That's a backlog/marketing/sales problem. I needed to demo more often. The demos build trust—and might offer the team feedback on the product and the product leader feedback on the backlog. Here are the kinds of answers I've seen: “We have to fund the project up until we get that functionality.”

How To 78

How To Productivity Agile Management 78

ConsultX

MARCH 1, 2022

Our Consultants are meeting with Business Owners around the world every day. The early versions of our proprietary calculator were built using an excel spreadsheet and used by more than 150 Consultants in Europe, The UK, and Australasia. Profit that is available to you now, from money that is already circulating in your Business.

Cash Flow 52

Cash Flow ROI Operations Analysis 52

Johanna Rothman

JULY 27, 2023

might demo the feature. That defect escaped all your checklists, approvals, and demos. From their pre-customer release defect escape data, they learned: The requirements document was out of date almost as soon as the marketing people had completed it. Finally, the team, a product leader, or the customer(!) And they did.

How To 81

How To Agile Productivity Data 81

Johanna Rothman

JUNE 18, 2021

Years ago, I consulted with a software company that purposefully hired from the “bottom of the barrel.” They changed their strategy and offered slightly above-market salaries and now they have a sustainable business. The employees no longer fret about whether they can piece together enough hours to make a real living.

Software 95

Software Talent Meeting Tools 95

Johanna Rothman

SEPTEMBER 28, 2018

Note that Marketing, Finance, HR, are all part of this product line. Instead, the projects used a staged-delivery life cycle , an incremental approach with cross-functional teams and monthly demos. And, we had Marketing and Customer Support people close to us. That includes product ownership. We had all the people we needed.

Productivity 65

Productivity Agile Efficiency Management 65