Jerry Fletcher

FEBRUARY 27, 2021

I had attended a conference on gamifying products in the fall before Covid struck. Somehow we got on the subject of getting through to officials in companies in order to sell our products in the corporate market. This video describes how 30-Second Marketing works for branding. See Jerry’s new speaker demo reel.

Marketing 94

Marketing Consulting Conference Software 94

Jerry Fletcher

OCTOBER 2, 2021

If I were to do it today I would shift the focus from CRM to Automated marketing, what you’ve heard me call Automagic Marketing”. Automated Marketing software is how to get to the top rung of your ladder these days. All marketing is a matter of time and money. Unlimited products. Do you still do that speech?”.

Marketing 52

Marketing Consulting Survey Software 52

Jerry Fletcher

MARCH 13, 2021

Your team includes all the folks that get credit when the job is done, the objective reached, or the product is delivered. Trust lowers your stress and makes you more productive. That is true whether the business is a product, a service or a combination of the two. See Jerry’s new speaker demo reel. Your Company.

Marketing 59

Marketing Consulting Hotels Productivity 59

Jerry Fletcher

SEPTEMBER 11, 2021

I sent a one sheet on my Trust speech and a link to my speaking demo not expecting a response since I was mor interested in their events in major cities across the USA. In part it was because he never stopped tinkering with the product going through at least 5 programmers I was aware of. See Jerry’s speaker demo reel.

Marketing 52

Marketing Consulting Software ROI 52

Jerry Fletcher

APRIL 17, 2021

If a celebrity is enthusiastic about your product and endorses it, you could have a winner. If a fan becomes a social media star and brags on your product, you just might have a winner. If you figure out that your brand is packaged for the wrong market, fix that and get market buy in then you have yourself a winner.

Marketing 52

Marketing Consulting Automotive Ethics 52

Johanna Rothman

JUNE 24, 2021

The company had deadlines because it wanted to meet market demands. I asked Brad these questions: Do you have product or feature teams that are cross-functional and can release alone? ( Component teams create interdependencies and take much more time to finish work.). Does each team focus on just one product at a time?

Agile 85

Agile Meeting Software Government 85

Jerry Fletcher

DECEMBER 11, 2021

I’m shifting my emphasis so that I will offer these services: Marketing Consulting for consultants and coaches (Solopreneurs, Partnerships and Ensembles short and long term) Strategic Marketing Counsel for entrepreneurs and start-ups Speaking on topics that make individuals and organizations more memorable and more profitable.

Marketing 40

Marketing Consulting Video Sales 40

Jerry Fletcher

OCTOBER 9, 2021

A photo in the background that shows product(s) you are associated with. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s speaker demo reel. The absolute minimum is a headshot. A photo in the background that shows you in action.

Marketing 52

Marketing Consulting Research Industry 52

Jerry Fletcher

SEPTEMBER 25, 2021

That is what 30-Second Marketing is all about. I’m a Master of Consultant Marketing. I’ve been doing it since1990 and stopped counting successful new product introductions at 207 and individual branding for consultants at 147 at last count. See Jerry’s speaker demo reel. A self-introduction is never as powerful.

Marketing 52

Marketing Consulting Efficiency Video 52

Johanna Rothman

SEPTEMBER 28, 2018

In this part, I’ll discuss an option for a product-oriented organization. Consider a Product-Oriented Organization. Instead of organizing by function, consider a product-oriented organization. Again, I am not saying this is the only way a product organization would look, but this is a possibility. What do you do?

Productivity 65

Productivity Agile Efficiency Management 65

Jerry Fletcher

DECEMBER 11, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s speaker demo reel. See Jerry’s speaker demo reel. We are well down the road from Credibility to Cash. And so it goes. Consulting: [link] Speaking: [link].

Marketing 52

Marketing Consulting Hotels Insurance 52

Jerry Fletcher

MAY 1, 2021

The premise of every assessment I’ve ever seen is that you want to be analyzed so as to know yourself better and thereby: Be able to build on your strengths Overcome your weaknesses by knowing them Build your mental toughness Instill confidence and fit into the team better Be more productive without sacrificing relationships.

Marketing 52

Marketing Consulting Insurance Insurance 52

Johanna Rothman

AUGUST 25, 2023

” That's a backlog/marketing/sales problem. By product, where they assign a team to a product for a long period of time. By person, where they take one person from here and one person from there, etc, to create enough people to work on the product. They should consider stopping the effort (project or product) now.

How To 78

How To Productivity Agile Management 78

Jerry Fletcher

APRIL 24, 2021

I admit, I’ve been doing some outbound marketing to get some dates but the remarkable thing is that so many of these events have been booked because of the snowball effect. Scientists have found 8 management behaviors that use Oxytocin balance to make people more productive. See Jerry’s new speaker demo reel. For the short haul.

Marketing 52

Marketing Consulting Chemicals Ethics 52

Jerry Fletcher

APRIL 10, 2021

Mold a product or service marked by a singular approach that is memorable. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel. Start rockin’ it with your entreprenurial idea. Get the beat. Bring in the horns. Get a word man.

Marketing 52

Marketing Consulting Report Groups 52

Johanna Rothman

JULY 27, 2023

In addition, a product leader might approve the feature. Finally, the team, a product leader, or the customer(!) might demo the feature. That defect escaped all your checklists, approvals, and demos. Yes, they had to spend time fixing those problems, but they were under no illusions about the quality of the product.

How To 81

How To Agile Productivity Data 81

Business Consulting Agency

JUNE 6, 2024

This is especially true for e-commerce websites, selling products online. Product Pages Your product pages must engage and inform potential buyers. Detailed Descriptions: Provide comprehensive, compelling product descriptions. Autocomplete Feature: Implement autocomplete to suggest products as users type.

Comparison 52

Comparison Media Policies Productivity 52

The Fearless Marketer

JANUARY 13, 2020

What is the purpose of marketing? The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? Let’s say you’re a manager who’s looking for somebody to help their team work more productively and creatively. Wouldn’t that be nice!

Meeting 62

Meeting B2B Productivity Marketing 62

Johanna Rothman

MARCH 28, 2019

You've got interdependencies across the organization for a given project or program to release a product. You can see demos. You need enough insight or prediction to start the marketing campaign or to create training videos or product documentation. Release criteria tells you when a product is done.

Agile 63

Agile Productivity Software Marketing 63

Tsavo Neal

JULY 3, 2020

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. What is the role of SEO in B2B marketing? The role of SEO in B2B marketing is to drive traffic to your website. Do you sell software products to other businesses, like project management tools?

B2B 78

B2B Engineering Advertising Sales 78

Harvard Business

APRIL 19, 2018

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.

Marketing 43

Marketing Case Studies Case Study Sales 43

ConsultX

MARCH 1, 2022

Check out a demo of the ConsultX System, including the Profit Leakage Calculator. Watch 6 Minute Demo of ConsultX and the Profit Leakage Calculator. David Thexton, Founder of ConsultX. We want to show you more!

Cash Flow 52

Cash Flow ROI Operations Analysis 52

Johanna Rothman

APRIL 3, 2020

Discovery Focuses on Requirements (Market/Customer) Risks. You might have hypotheses about your market, your customers, or how your current product(s) can offer value. Normally, I like to ask the teams who deliver the product to also do the discovery. I like one-day deliverables. I like to create real experiments.

Agile 102

Agile Data Productivity Management 102

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

B2B 60

B2B Marketing Consulting Advertising 60

Harvard Business

SEPTEMBER 7, 2016

We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. Our flagship products are wood-burning stoves that generate electricity from fire while reducing toxic smoke emissions by 90%.

Sales 28

Sales Marketing Development Retail 28

Harvard Business

JUNE 1, 2018

A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales. This company isn’t alone.

Sales 28

Sales Marketing B2B Case Interview 28

Steve Shu Consulting

APRIL 2, 2010

Often need a mix of instruments here (Powerpoint & Word docs, napkin drawings, demo), depending on the team, industry, and phase of product development (e.g., Business Development General Management Intrapreneurship Management Consulting Sales And Marketing Ventures & Entrepreneurship Business Plan Entrepreneurship Strategy'

Case Interview 150

Case Interview Sales Tools Development 150

Johanna Rothman

JUNE 18, 2021

They hired me because they were in danger of going out of business due to their inability to release a working product. That's because they had an architecture that couldn't scale, people who couldn't do the work, and a mess of a product. Instead, tell the manager to create the environment where the team can release the product.).

Software 95

Software Talent Meeting Tools 95

Jerry Fletcher

FEBRUARY 5, 2022

Recently, while developing my product called Brandr I realized that most folks don’t understand that Brand has three time components: Now, Later and Long term. Your brand is less about identity and more about the product or service. See Jerry’s speaker demo reel. Now, the Short term. So much for Now. Brain Science.

Operations 40

Operations Consulting Video Productivity 40

1 to 1

JANUARY 25, 2024

It dominated panel discussions, powered nearly every product demo on the trade show floor, and featured in economic forecasting discussions. The app has increased customer satisfaction, reduced employee effort, and helped workers gain knowledge about in-store products, said Glenn Allison, Tractor Supply Co.’s

Retail 26

Retail Software Sales Productivity 26

Johanna Rothman

OCTOBER 7, 2019

They have to manage extra work—work they had not estimated—in the form of an emergency or production support. The business people (I'll use the PO as the representative) want to take advantage of some change in the market. I see these problems a lot when the product owner has feature-itis. Still too much?

Management 58

Management Agile Productivity Analysis 58

Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.

Marketing 28

Marketing Media Advertising eBook 28

Epicflow

JANUARY 21, 2022

global chip shortage), and the need for reducing production costs add to the above-mentioned difficulties. . In addition, to stay competitive on the market, business owners will struggle to deliver their products faster and produce more (e.g. The need to shorten the time for product development. Dealing with uncertainty.

Automotive 52

Automotive Industry Resources Agile 52

Progressus

NOVEMBER 9, 2023

Companies which are not externally project driven may use project accounting to track internal projects such as a marketing campaign, or some type of capital improvement. Additionally, the time needed to reconcile spreadsheets to both the GL and project reporting negatively affects productivity which in turn risks profitability.

Resources 52

Resources Report ROI Data 52

Progressus

OCTOBER 27, 2023

And —rather than selling physical products, they deal in less tangible resources like time, insights, and expertise – billed either by hour or by project. Professional Services Overview Professional services firms – such as IT professional services firms, marketing/PR firms, or legal or financial advisers – are at an inflection point.

Industry 52

Industry SMB Software Talent 52

Johanna Rothman

AUGUST 21, 2019

And, that your products and services need short feedback loops that an agile approach will use. Even if you don't need an agile approach, feature teams will help your product development efforts. You can use “how little” thinking to guide your product development. The managers have seen that marketing.

Agile 65

Agile Culture Efficiency Guidelines 65

Seth Godin Blog

APRIL 30, 2015

Sometimes, the thing that's done to market something makes it worse. And stereo speakers are designed with extra bass, so they'll demo better, sell better but sound worse. The market isn't always 'right', if right means that it knows how to get what it wants in the long run. Tell stories for the few, help them to spread.

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Marketing Productivity How To 20