Harvard Business

JUNE 1, 2018

After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales. The product line was priced to grow market share, yet the sales force compensation was structured to incentivize salespeople based on profit margin maximization. This company isn’t alone.

Sales 72

Sales Marketing B2B Case Interview 72

Jerry Fletcher

MARCH 13, 2021

After they are trained, allow them to execute projects in their own way. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel. Consulting: [link] Speaking: [link].

Marketing 59

Marketing Consulting Hotels Productivity 59

Jerry Fletcher

OCTOBER 16, 2021

Fewer still are trained in coach-oriented selling. Most consultants aren’t trained in sales. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s speaker demo reel. They are babes in the woods when it comes to the psychology of the deal.

Marketing 52

Marketing Consulting Meeting Training 52

Jerry Fletcher

DECEMBER 11, 2021

I’m shifting my emphasis so that I will offer these services: Marketing Consulting for consultants and coaches (Solopreneurs, Partnerships and Ensembles short and long term) Strategic Marketing Counsel for entrepreneurs and start-ups Speaking on topics that make individuals and organizations more memorable and more profitable.

Marketing 40

Marketing Consulting Video Sales 40

Johanna Rothman

MARCH 28, 2019

You can see demos. You need enough insight or prediction to start the marketing campaign or to create training videos or product documentation. You might not have a product without documentation tutorials or marketing. Let's take the case of a marketing campaign. That's not the problem. It needs milestone criteria.

Agile 63

Agile Productivity Software Marketing 63

Johanna Rothman

JUNE 18, 2021

They changed their strategy and offered slightly above-market salaries and now they have a sustainable business. That expert didn't receive management training. I like starting with trust and asking if people understand the work; if they need anything; and when I can expect to see a demo or results. Now, what can we do?

Software 95

Software Talent Meeting Tools 95

Johanna Rothman

SEPTEMBER 28, 2018

The senior manager has P&L (Profit and Loss) responsibility for the entire product line, including Product Management (for this product line), Customer Support, Training, etc. Note that Marketing, Finance, HR, are all part of this product line. And, we had Marketing and Customer Support people close to us.

Productivity 65

Productivity Agile Efficiency Management 65

Management Consulted

SEPTEMBER 24, 2014

So I just started really getting training for and looking for opportunities in project management in the media space, and after about a year-and-a-half of just building up the skill set necessary to get one of those roles, I landed a job for a small production company here in Atlanta. I was the best student my instructors had. Definitely.

Consulting 125

Consulting Resumes Bain Recruiting 125

Progressus

OCTOBER 27, 2023

Professional Services Overview Professional services firms – such as IT professional services firms, marketing/PR firms, or legal or financial advisers – are at an inflection point. RingCentral data suggests that the professional services market — overall — is growing at a CAGR of 9.1% — and stands to hit the $8B mark by the end of this year.

Industry 52

Industry SMB Software Talent 52

LSA Global

OCTOBER 11, 2019

Do not make the mistake of investing heavily in sales enablement tools until you have alignment around and commitment to your target clients , value proposition , success metrics, and go-to-market sales strategies. Sales Culture. The Critical Few and Most Frequent Sales Scenarios.

Sales 28

Sales How To Tools Sports 28

Harvard Business

FEBRUARY 16, 2017

Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. Develop and fund a sales and marketing capability from the outset. Let’s look at each of these.

Nonprofit 122

Nonprofit Wireless Training Training 122

Jerry Fletcher

OCTOBER 30, 2021

The training requires that you use the labels assigned by the assessment on a daily continuing basis to use it to your greatest advantage. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s speaker demo reel. Technology wasn’t the answer.

Marketing 52

Marketing Consulting Software Turnaround 52